Judy Lee is the Global Director of Experiential at Pinterest. She leads the teams that brings the Pinterest brand to life through events, experiences and programming to different audiences around the globe. Judy is a passionate advocate for inclusion and mentorship, especially for people of color in the tech, advertising and marketing industries. At Pinterest, she is the executive sponsor of the Asian employee community. She is an Adweek Executive Mentor, a Gold House member, and formerly an Adweek DEI Council member. She was also featured in the WSJ for her vocal advocacy for the AAPI community. A thought leader and champion for women, Judy has won numerous awards for evolving Pinterest's brand experiences from Brand Innovators, BizBash, and Event Marketer and has been recognized by Adweek as one of most inspired Women Trailblazers of 2021. She regularly judges award competitions including Cannes Lions, Effies, Campaign Magazine awards, ANA B2B awards, and recently served as the Jury Chair for the Shorty Social Impact Awards.

Jonathan Emmins is a creative first agency leader. He founded Amplify in 2008 as a ‘home for creative people and clients’ who shared his ambition 'to join the dots between people, brands + culture'. Amplify is now a globally recognised creative agency, specialising in experience and culture. Amplify work with some of the world's most innovative and progressive brands, including Activision, Airbnb, Google, Lego, Netflix, Nike, Pinterest and PlayStation. Amplify's 'worldbuilding' and 'cross-channel' work has been recognised with numerous awards and titles including being named both Campaign's 'brand experience agency of the decade' and 'global brand experience agency of the year'. Amplify now has hubs in London, LA, Paris, and Sydney, and is proud to count student and Gen Z specialist agency Seed and B2B and B2E specialists Wonder as part of the Amplify family.

Donald Chestnut is Chief Experience Officer at GM (Chevy, Cadillac, GMC, and Buick brands). He has over 30 years in the CX, UX and Digital Product Design arenas. He's worked with a range of brands in US and UK, and at firms that include SapientRazorfish, Mastercard, Siegel & Gale and others. He lives in New York City with his husband, dogs, and a wellworn suitcase that’s always ready for another trip (business or pleasure).

A Kansas City native, Annie Thompson has worked in experiential since 2010, supporting brands like Southwest Airlines, Verizon Wireless and Toyota-Scion. In 2012 she joined the launch team for Google's new disruptive fiber to the home product and stayed with the brand for six years, relocating to Austin, TX. After a departure from Google running the national events team, Thompson started her own small production group in Austin, of which Bumble was the first client. She's been Making the First Move with the team ever since, and officially joined in-house in late 2020. Annie oversees strategy & production for activations across the company, built the #BumbleIRL program that formally launched in 2022 and is now active in several countries outside the US, as well as overseeing the merchandise team that supplies product across all apps, teams and countries.

Natasha comes from a marketing and events background and has worked in the news media industry for over 20 years. Natasha is currently Operations Director of the News UK events business, working across The Times, The Sunday Times, The Sun, Virgin Radio, Times Radio, talkSPORT and Talk Radio. Natasha has also worked at The Independent and The Telegraph prior to News UK, with a short stint agency side. At News UK Natasha oversees the operational output and strategy of the News UK events business, generating commercial revenues and supporting key brand objectives. The News UK Events Team deliver over 200 events a year across its portfolio in various formats including conferences, awards ceremonies, festivals, subscriber events and experiential activity.

Susan joined BBH in 2010, became a Partner in 2018 and moved into the Head of Experience Production role in early 2022. She has extensive experience in innovative digital projects, CRM and global communications, having worked at major companies including Popworld, XIX Entertainment, MindShare and McCann throughout her career. At BBH she managed the delivery of sizeable digital projects for clients, such as ASOS, Britvic, Virgin Media, Christie’s, Johnnie Walker and Samsung to name but a few. Most recently Susan’s team was responsible for delivering an immersive experience for the launch of Netflix Stranger Things 4 and award winning digital meeting / event for Roche Ophthalmology.

Across a portfolio of world-shaping businesses—including Amazon, Google, Microsoft, Salesforce, and many more—Brent and his Opus Agency teams are fueling the future of brand movements. As a member of Opus Agency’s six-person executive team, Brent leads their global strategy teams and growing international studios, including their EMEA hub in the heart of London. Growing up on the cloverleaf of media, technology, and community, including a stint as the chief digital officer at MIT, Brent's three-decade-long career is filled with the achievements, stories, and scars that come from sharing intrigue, obsessing excellence, and grouping things in threes.

Christian has spent over two decades leading projects from strategy and design through production and opening day. Christian specializes in experiential design, tourism, sustainability, revenue, operations, project delivery plans and creative storytelling approaches for award-winning brand homes, flagships, tours, museums, cultural attractions, and global expo/event pavilions that excite audiences around the world, deepen customer loyalty and build emotional connections.

Krystal Chryssomallis is a global leader in music and entertainment working as an executive for over 15 years. She has produced over 500 live events across 60+ countries working closely with renowned brands such as Disney, PBS, NASA, World Wildlife Fund and Yanni to name a few. As a dedicated philanthropist passionate about social impact, she loves connecting people and brands in a meaningful and profitable way.

Award winning executive creative director, strategist, and technologist, currently serving as Chief Creative Officer at BCN Visuals. For nearly two decades Davide Bianca has been at the forefront of innovation, telling stories across multiple mediums while helping Hollywood studios, tv networks, streaming platforms and gaming companies bring their properties to international audiences and shape pop culture.

Kevin McGlone is a Cannes Lions, Art Directors Club, One Show, D&AD, and CLIO award-winning creative director with over 16-year experience working on many of the largest brands in the world at legacy advertising agencies like Leo Burnett in Chicago. As creative director at HoneyWired, Mr. McGlone has provided creative digital and experiential solutions for major brands and boutique projects in the arts and culture realm. Mr. McGlone has worked with non-partisan political organizations like RepresentUs, the largest grassroots anti-corruption campaign, to launch Ugly Gerry, a font created by gerrymandered congressional districts. With youth advocacy groups, like The Allstate Foundation to create empty pedestals on the National Mall with aspirational achievements to inspire young people to become future leaders. And with anti-bullying initiatives, like a live-streaming assembly featuring nearly half a million students across the country with Zendaya and Google. In the art world, Mr. McGlone launched events for David Bowie's personal archive "David Bowie Is" and the Vernissage opening of the International Exposition of Contemporary and Modern Art (EXPO Chicago) with The Museum of Contemporary Art Chicago. And as a member of the Board of Trustees for the Monuments Men and Women Foundation, created a deck cards to help find the most-wanted art still missing since WWII. Mr. McGlone has crafted multiple creative events at private arts and media club, Soho House. And on the French Riviera, Mr. McGlone lent a hand to help produce and art direct the official opening and closing galas of the Cannes Lions International Festival of Creativity and the first-ever beach dedicated to diversity, equality and inclusion.

Mike is a seasoned marketer and agency leader with over a dozen years of agency experience. Mike has worked with some of the world’s most recognizable brands, including: Accenture, Amazon, Audi, Bugatti, DAZN, Grolsch, IKEA, Lamborghini, Mercedes-Benz, Microsoft, NeoCitran, Samsung, Shell and Xbox. Mike strategically navigates clients through organizational change in order to evolve their marketing for today’s consumer. He has a strong attention to detail and will leave no stone unturned in his quest to deliver creative and innovative solutions to solve client needs. He specializes in enhancing the customer experience through creative storytelling, digital optimization, personalization, social media strategy and experiential marketing. Mike currently works for Cheil Worldwide as their Head of Campaign & Account Services and is a member of North American Leadership, overseeing the client service and creative teams in Canada. Cheil is the marketing agency owned by Samsung Group that offers advertising, public relations, shopper marketing, sports marketing, digital marketing, etc. Prior to joining Cheil, Mike led several global businesses and CoEs within WPP.

Will is the Co-Founder of The Park, an award-winning experiential agency with offices in the UK and Australia. The Park works with brands that stand for something, and helps them prove it to their customers and internal stakeholders. Those brands include Pinterest, DreamWorks, Spotify, and H&M. Prior to founding The Park, Will was Controller of Marketing & Media at ITV, and has held several strategy and management roles in creative and media agencies globally.

Victoria Buchanan started her career in digital nearly three decades ago. Interactive artist turned techie coder she found her sweet spot in innovative digital experiences. A native pure digirati, she is obsessed with interactive behaviours and passionate about creating work that allows people to experience brands in new ways.

As Global President for Spiro™, the global brand experience agency for the NEW NOW™, Jeff Stelmach draws upon three decades of experience representing some of the globe’s most recognizable names, businesses, and brands. One of only two professionals worldwide to secure the coveted Grand Ex Award for “Best Experiential Marketing Campaign” not once, but twice, Jeff has established himself both a visionary industry leader and a trusted, reliable resource and consultant for today’s top-tier brands. Before signing on with GES to lead the Go-To Market for Spiro, Jeff honed his skills and rose through the ranks of some of today’s best-known ad agencies, including Mosaic North America, Opus Agency and Geometry Global (now VMLY&R Commerce), among others. His portfolio features the likes of Samsung, Coca-Cola, Microsoft, Anheuser-Busch InBev and Intel, among other major names, and he has racked up an impressive array of awards and accolades along the way, including multiple Event Marketer Ex and Association of National Advertisers REGGIE awards for excellence. Committed to helping brands and businesses make a successful return to live industry events, Jeff focuses his efforts on creating immersive, experiential opportunities that evoke emotion, encourage brand loyalty and increase engagement, connection and community between businesses and key audiences.

Alex draws upon experience design experience since 2010, representing some of the globe's most recognizable names, brands, and businesses - including Google, Virgin Media and Deloitte. He co-founded Audience in 2014 and the agency has received a swath of accolades since including Agency of the Year at micebook 2023.

Jorge Narváez-Arango is an award-winning designer and creative director focused on the sensations, feelings, cognitions, and behavioural responses evoked by brand-related stimuli and experiences. Responsible for creative excellence, design, unification and growth across the company’s creative teams in Europe, Middle East, and India. A trained architect, Jorge is focused on brand experience design across various touchpoints, including experience design, immersive media, digital media design, packaging, collateral design, product, and environmental design.

Sarah-Jane is CEO of Kru Live, a Global Live Engagement Agency specialising in the provision of authentic brand ambassadors worldwide. Under SJ's lead, the agency developed an international network called TSEC (The Staffing and Entertainment Collective) which delivers award winning experiential event staffing and implementation solutions for an enviable line up of brands including Google, Nivea, VISA, Heineken and Sky to name a few. They lead the way on reducing emissions to and from their clients live events via their industry-first staff travel carbon tracker technology and are highly regarded for championing increased visibility and representation of their diverse and inclusive Kru Community.

Ashley has a curious and hungry creative mind. She thrives when given the opportunity to push convention and the bounds of the brands she works with – ultimately creating extraordinary experiences and environments. An understanding of the business of experience, the built environment and an appetite for strategic, cross-discipline collaboration help to round out her 12+ years of experience in the retail industry. Having spent most of her career with Landor & Fitch, she has had the pleasure of designing with the likes of Ford, T-Mobile, Tim Hortons, 7-Eleven, Lego, BAT, Netflix, and M&M'S. Ashley was recognized by design:retial as a 40 Under 40 award recipient in 2020, is a Landor & Fitch Mental Health Ally and is an active industry leader as a VMSD Editorial Advisory Board member.

Dan is an experienced strategist specializing in Sport, Entertainment and Culture. He is an advocate for driving cultural relevance through partnerships and other non-traditional media. Clients have included KFC, Google, UberEats and BP.

With over 15 years at Starcom, Gerard is a true experience designer combining his strengths in brand and media strategy, creative, innovation, content, communications planning and ideation… phew! As the leader of the agency’s Creative Experience practice, Gerard works hand-in-hand with Starcom clients, media owners and technology partners to design creative, dynamic, valuable experiences for people on behalf of our clients/brands, and bring them to the marketplace. Throughout his career, Gerard has worked across a wide spectrum of clients and industries, including FMCG, Entertainment, QSR, Retail and Travel.

A director at M&C Saatchi Sport & Entertainment, Ross continues to lead the agency’s thriving Experiential team; having grown the agency’s offer since the headwinds of the COVID-pandemic, he has overseen the return of live events on a global stage for the agency. Having joined the agency in 2014, Ross leads client accounts including Barclays, Heineken, adidas and Coca-Cola and has delivered some of the biggest live moments and experiences across the world for these brands. Ross brings a deep knowledge of the sport, sponsorship and experiential marketing with vast experience activating major global sponsorships including UEFA Women’s EURO 2022, UEFA Champions League, Wimbledon, Premier League, 2018 FIFA World Cup, 2018 Winter Olympic Games, 2015 Rugby World Cup and London 2012 Olympic Games. He brings a particular expertise for delivering unique live events which place brands at the very heart of the biggest experiential moments to deliver meaningful change for brands and society.

Toru Fujii, a Tokyoite and Executive Creative Director at ADK Tokyo, is widely recognized for his exceptional contributions to the advertising industry. With a passion for sharing fresh perspectives, he has received numerous prestigious awards, including the Top Work Showcase at One Show Asia. In addition to his professional achievements, he has also served as a respected juror for renowned international advertising awards such as Cannes Lions and New York Festivals.

David came to New York from London 19 years ago to start his own agency. He joined Momentum over 12 years ago and focused on turning insightful strategies into experiential ideas that bring consumers closer to brands in innovative ways.

He is driven to explore moments of engagement, or touch points, between people and brands, and the ideas, emotions, and memories that these moments create. It's that magical moment of pure connection he pushes for every day.

David heads up the Experience Design team (XD) which combines 3D and 2D designers, UX experts, technical designers, and behaviorists to take experience design to a completely new level. Over the last 28 years, David has controlled countless high-profile and extremely successful brand experience projects for respected companies such as Verizon, American Express, Ford Motor Company, Coca Cola, Porsche, Bentley, Subway, NBC Universal, Microsoft, Facebook among many others.

Joining Pixel Artworks in 2008, Gavin is now Senior Creative Director. During his time at Pixel Artworks Gavin has specialised in projection mapping, working complex and extraordinary briefs for the likes of Concorde, Faberge and The Macallan. A hands on creative, Gavin is involved from concept to delivery and still practiced the craft of design, often sketching out full concepts.

As an early member of the Pixel Artworks team he helped pioneer projection mapping as the technique entered into the advertising industry and revolutionised experiences. He also played a key role in helping LEGO innovate their retail experience by creating ‘The Brick Lab’ using VR technology amongst other experiences. With a genuine passion for bringing ideas to life, and comprehensive knowledge and understanding of creative experiences, Gavin has led and delivered stunning projects across the globe.

Kristy Castleton is the Founder and Chief Memory Maker of multi-award winning brand experience agency Rebel and Soul. The agency works with companies across APAC including Mastercard, HSBC and Diageo to apply their proprietary neuroscience methodology INVOLVE®, to transform their brands. Her pioneering work at the intersection of science and marketing has won Kristy multiple accolades from Entrepreneur of the Year and Innovator of the Year to a Woman Leading Change.

Anthony is a Group Creative Director at Code & Theory and co-leads the design practice there. Before his current role he was the Director of Brand and Visual Design at Fuseproject in San Francisco, and a Design Director at FutureBrand in New York.

Emily Woollett is a thinker, doer and out-and-out optimist who loves nothing more than helping individuals, organisations and brands transform and grow. After graduating from Central Saint Martin’s College of Art and Design in 2002, Emily gained extensive experience in brand strategy, art direction and design working for leading brand agencies in London. In 2007 she made the move down under to join the team at Paper Stone Scissors where she is Creative Director. With over 18 years of experience working in the design industry within the UK, Australia and China, she has helped create engaging brand stories and creative campaigns for iconic brands such as Uniqlo, McKinsey & Company, Peter Alexander, Herman Miller and Nike. Emily is passionate about supporting the next generation of inspiring creatives. She is a big believer in sharing knowledge and has been actively involved in the design community as a mentor, guest speaker, awards judge and workshop facilitator.

Julie Sexton is an accomplished marketing professional with a wealth of experience working across multiple sectors and renowned brands, with a proven track record of success and a passion for delivering innovative marketing campaigns. Julie has worked with industry giants such as PepsiCo, Britvic, BMW Mini, and Bacardi Global Brands, among others. Each experience has allowed Julie to refine her marketing skills and develop a deep understanding of various sectors, enabling her to create tailored strategies that resonate with diverse audiences. Her expertise spans various mediums, including TV, OOH (out-of-home), commerce, and experiential marketing. Notably, Julie played a pivotal role in creating the highly acclaimed Walkers Sandwich Crisp In vs Crisp Out event, featuring the unforgettable Gemma Collins, the charismatic Fred Sirieix, and the legendary Gary Lineker. By leveraging her expertise in experiential marketing, Julie orchestrated a memorable event that not only entertained but also effectively promoted the Walkers brand.

Yifei’s work focuses on innovation and creative thinking, in particular, any form of experiential execution that can trigger human emotion. His expertise lie in innovation, emotion alchemy, concept and strategy, retail design and fabrication, art and creative direction.

For 25 years I have been delivering appealing content across gaming, consumer products, entertainment/film, and advertising. I've had the pleasure of working for Games Workshop, The Walt Disney Company, Media Arts Lab/Apple, and a host of excellent companies whilst running two design agencies - one in the UK, and one in California. Currently, I am the Global Creative Director at Asmodee Group developing social and digital content (product launches and ad campaigns) in the traditional gaming space for their portfolio of studios.

Born in Australia. Educated in Edinburgh. Learnt craft in London. Former R/GA, TBWA (twice), and currently ECD for the West Coast at Jack Morton.

Sandra Bold is Chief Creative Officer for WT Benelux. She recently joined the WT family from Publicis Milan, where she was a Global Creative Director overseeing global campaigns for global brands including Heineken, Bottega, Salvatore Ferragamo and Diesel. She moved from Romania to join Publicis London, from London to Milan and from Milan to Amsterdam and on her way she judged industry award shows like Clio, The One Show, Cannes Lions, The New York Festivals, Dubai Lynx ANDYs, D&AD, Golden Drum and many more.


Carina Filek is Global COO of Elevate, the people powered staffing agency with offices in the UK, US, Germany, Austria and France where she focuses her time on business health and operational growth. She is relentless change-maker, that drives to inspire and support her teams through curious and compassionate leadership and mentoring. Leading and effecting tangible change across purpose initiatives in the business, and more broadly across the industry, is a key ambition for Carina, ensuring action and not just words.

Ozie oversees all aspects of digital production for Imagination’s New York and Houston offices. He’s an award-winning digital prodwww.linkedin.comucer who has played an integral role in key client relationships with Rolls-Royce Motor Cars, Vodafone, Dyson, Jaguar Land Rover, Aptiv and Mastercard. Leveraging a diverse production background in music events, film, animation and procurement, he leads high-profile projects, ensuring strong relationships with clients and collaborators across a range of disciplines. Prior to joining Imagination 9 years ago, Ozie worked on live projects in the motion graphics field for clients such as Samsung, Grolsch, Intel and Simply Health.

20 + years as an international Creative Director. Concepting, directing and delivering world firsts for wide ranging audiences across immersive, innovation, experience and product categories. Passionate about people, planet, plants and animals and trying hard to create work that makes an impact, positively changes behaviour and leaves a legacy.

Adam prides himself on having established and maintained long-serving relationships with clients, staff, and partners. He builds creative, supportive, and collaborative environments that empower employees to challenge themselves to put the client at the center and constantly strive for continuous improvement. Adam has 30 years of global experience in the marketing sector including extensive experience in live events. He has led a diverse array of projects including corporate and public events, as well as broadcast, music, sports, and theatrical productions. 

Starting my career as an Exhibition Designer, travelling the world designing exhibition and experiences I now lead a team of 20+ creatives. I am passionate about interpreting brands and briefs to create amazing spaces and experiences. Equally passionate about nurturing creative teams and empowering women to achieve their potential and to get paid what they deserve. I am also a qualified career coach and a member of two incredible mentor schemes.

YourStudio is a strategically-led creative design agency working to define the next chapter of retail, driven by its purpose to ‘inspire human connection’. Drawing from first-hand research and insight, we develop and deliver retail concepts that live in digital and physical environments, cultural spaces, the metaverse and beyond. As Founder CEO, I’m obsessed with creative thinking, challenging and exploring how the mind works and how to optimize creativity and strategic thinking. I'm a culture-focused CEO with our people at the heart of every decision.

Global Cultural Experiences Manager with Pernod Ricard. Over 14 years experience working with great brands within the Pernod Ricard portfolio, including ABSOLUT, Havana Club, Beefeater and Chivas, and mainly concentrating on Jameson Irish Whiskey within the International Marketing Team and helping the brand grow to 11 million cases annually.

"Ben is Chief Experience Officer at VMLY&R in London where he leads the UK’s CX division, designing data-led experiences and developing customer-experience-led products and service solutions for brands. His 65-strong department includes strategists, UX/UI designers, data analysts, platform specialists, creative, media and social experts, technologists and CRM, professionals. An award-winning digital innovator and marketeer, Ben has a passion for realising where creative and technology meet and finding new ways of adapting new technologies, both large and small, for marketing applications. With more than two decades in the creative experience space, Ben has worked on brands including John Lewis, Audi, Virgin, Norstoms, Microsoft, Yahoo and BT, driving customer-led solutions, across every digital platform imaginable. Before moving to VMLY&R, Ben was EMEA Chief Experience Officer at full-service WPP agency, GTB. Here, he led a large integrated team to develop CX solutions for flagship brands such as Ford."

As co-founder of Verb, a creative shop that specializes in developing brand experiences, partnerships, and proprietary platforms, Shannon leads a diverse, bi-coastal team with her co-founder, Yadira Harrison, on projects with brands such as Airbnb, Netflix and Nielsen. Shannon's exceptional work has earned her a spot on some of the industry's largest stages, including SXSW, Fast Co Innovation Festival, and CultureCon. She’s had the honor of being listed on AdAge’s 40 Under 40 and the AdWeek Creative 100, with Verb most recently being recognized on the Inc. 5000 for 2023. Outside of work, Shannon immerses herself in the electrifying melodies of her favorite musicians at concerts headlined by the likes of Silk Sonic and Beyoncé. The self-proclaimed ginger beer connoisseur and Baltimore native is a proud alumna of the University of Maryland College Park and currently resides in Brooklyn, New York with her husband and son.

Katerina Grant is the founder of Kat&Co, a global experiential agency at the nexus of culture, technology and the human condition. The studio's practice is deeply routed in archival research and incisive collaborations—with artists, designers, architects, musicians and creative technologists. At its core is the belief that emotional connection is grounded in the physical: tangible, sensory, in-person experiences. Its clientele are global, moving between disciplines and markets.

Poppy leads a team of 40 creatives, designers and production experts in delivering 150+ experiences and global events a year. Leading the creative response, her interest resides in ensuring details matter, creativity is king, possibilities are challenged, and that the body of work has meaning, whilst also ensuring excellent ROI for clients. 

Matthieu is one of the co-founders of PepsiCo’s Design function and currently serves as the Vice President of Global Foods Design, Brand Experience and Licensing, overseeing a $38.5B brand portfolio. He is responsible for developing design strategy, systems and experiences across the entire PepsiCo Foods portfolio globally, as well as leading new growth initiatives.

Currently leading the creative output of Mother Design in London, Kirsty comes with two decades worth of brand building experience. Her multi-disciplined background gives her all the skills to tackle any design or communication brief.

Helping global brands stand out through Borderless Creativity. Jason has led small to large teams and built successful business units. With 16+ years in digital & social across Europe and Asia Pacific, Jason's achievements include leading team's to be awarded Digital Agency of the Year, Social Agency of the Year as well as gaining recognition from organisations such as Cannes Lion Festival of Creativity.