Karen Powell
group COO
Bastion
Karen Powell is one of Asia Pacific’s leading revenue strategists with over 20 years of experience in regional go-to-market planning, integrated digital marketing, audience intelligence, marketing automation and experiential events. During her career, she has advised some of the world’s most renowned multinational brands such as Salesforce, Lexus, Telstra, EMC, AIG, Harley Davidson, SAP, and AMEX. She oversees Bastion’s operations globally across client, business, people, and marketing, ensuring that Bastion delivers world-class experiences to clients, and maintaining the company’s presence in Australia, America, New Zealand, as well as agency partnerships in 10 Asian markets. Karen holds a Master’s in International Business, a Bachelors of Asian Studies as well as a Bachelors of Business Administration/Marketing.