Elaine is the founder of The 10 Group (10), a global brand communications agency based in London, NY & Geneva. Having started her career in TV, Elaine moved into PR serving as Mikhail Gorbachev's Press Officer in the early 1990s. In 1998, Elaine founded the first fully integrated content and comms agency, TVC which she sold in 2008 (subsequently sold to The Economist). Elaine started 10 in 2010 which now represents some of the world's most iconic brands and businesses including IWC, M&S, Virgin and Red Bull.

Sienne has over 25 years of experience leading significant retail and technology transformation through customer-focused products and innovation in mobile, social and omni-channel retail.

She has been the first chief product officer at Kingfisher Plc, John Lewis & Partners, M&S Plc and Morrisons Plc and worked with great brands such as Sony Playstation, Samsung, Coca Cola and eTV (South Africa).

Sienne delivered several UK high street retail innovations has headed up several internal innovation labs at large retailers, and been part of industry advisory boards to help establish good consumer practices in mobile marketing and e-commerce.

She founded her consultancy, Invisible Stuff to help organisations of any size and complexity grow by building skilled teams and processes to deliver commercially successful products and services that customers love with a combination of technology, data, and design.

Advising, collaborating and supporting Accenture Song clients on their Media Reinvention and Marketing Transformation agendas. 20+ years hold co upbringing, combined with data and martech start-ups to scale-ups, I've seen multiple sides of our fascinating and every changing ecosystem. I'm now privilege to be working alongside some of the brightest strategists, creatives, data scientists and technologists in the industry at Accenture Song.

Since launching in 2013, Canva has grown to more than 265 million monthly users worldwide and surpassed $4 billion in annualised revenue. From presentations and videos to whiteboards and complex visual content, more than 40 billion designs have been created in Canva across nearly every country in the world. Jimmy Knowles is Global Head of Experiential Marketing at Canva, where he leads the company's global event strategy -- including Canva Create, the creativity festival that now draws thousands in person and millions online. His team brings the Canva brand to life across conferences, cultural moments, and community experiences that connect the company's 270 million users in bold and meaningful ways. Before Canva, Jimmy was Creative Lead for Experiential & Production at Airbnb, shaping some of the brand's most beloved large-scale experiences. Prior to that, he spent nearly a decade at CIVIC Entertainment Group, leading experiential strategy for clients including Meta, Disney, HBO Max, Ford, and Warner Bros. Discovery. Recognised by Variety's Hollywood New Leaders, BizBash's Industry Innovators, and Event Marketer's B2B Dream Team, Jimmy is known for blending big vision with human-centred storytelling -- and a belief that the best experiences aren't just events, they're moments that make people feel seen and inspired.

A global leader in corporate and technology communications, Rachel has shaped reputations for some of the world’s most iconic brands, including EY, Samsung, and Hewlett-Packard. From AI platform launches to Olympic activations, she brings 20+ years’ experience delivering results across media relations, executive visibility, internal communications, brand strategy, reputation management, and social media.

At EY, she leads global communications, overseeing major external launches including the firm’s AI platform and award-winning large language model, EYQ. She also drove the external launch of the EY AI Advisory Council to guide EY people, alliance partners, and clients on AI adoption and societal impact. Previously, Rachel was Global Director of Communications at Cunard (Carnival Corporation) and Head of Communications at Samsung UK.

Michele Malejki currently serves as Global Head of Social Impact at HP Inc. and Executive Director of the HP Foundation. Recognized for her dedication to fostering positive change through both business and philanthropy initiatives, Michele oversees HP Foundation and HP Inc. strategic programs designed to advance digital inclusion and equip disconnected communities for the future of work. Michele sees technology as a great equalizer and is determined to harness HP’s unique capabilities and resources to close the global digital divide and power the future of work. In 2023, Michele and her team received the inaugural TIME “Team of the Year" award for their unwavering commitment to social impact.

In addition to her role at HP, Michele has worked with several boards including serving on the UN Women's Global Innovation Coalition for Change, the President's Council of Cornell Women, the Global Partnership for Education Private Sector Advisory Group, and the Save the Children’s Council Action Team Gender Equality.

Michele holds an MSc in Sustainable Development from the School of Oriental and African Studies (SOAS), University of London, and a BSc in Industrial and Labor Relations from Cornell University.

Eoghan O'Driscoll is a Creative Director at AKQA New York with over 13 years of experience creating global campaigns for some of the world's leading brands. Having worked across Europe and North America, he has led award-winning creative for clients like Coca-Cola, Samsung, Nike and UGG. In addition to his agency work, Eoghan directs under the name MUTANT, developing commercial, fashion, and music-driven storytelling.

Michaela is a Strategy Business Director with 14 years’ experience across Northern Europe and North America, spanning media strategy, planning and activation. She brings deep FMCG expertise, having worked with brands including Haleon, Kimberly-Clark and Unilever, and has a proven track record of delivering effective, award-winning campaigns that drive measurable growth and digital transformation.

Iain Lawrence is a UK based Director and Transmission's Creative Director. With a background in Features, TV dramas and Music Videos, he brings a distinctive vision to big ideas, driving the creative output from Transmission. Leading a number of Transmission's biggest clients, he establishes a confidence in those brands to push beyond the norm. He is at his happiest behind a camera on a busy, bustling set, working with artists, innovators and creators. All together, trying to tell a story, beautifully. Iain is also a sought-after collaborator in writer’s rooms and thrives when helping shape creative narratives and working with global talent to bring them to fruition.

John-William Awbrey, head of brand & campaign insights at Sky. With nearly 10 years client-side and previous experience agency-side, John-William has built a career around making marketing effectiveness both actionable and influential. He developed Sky’s measurement framework and helped shape its creative evaluation approach, giving teams clearer ways to achieve better brand and campaign outcomes. Whether it’s testing creative or translating insights for the C-suite, his focus is on bringing rigor and real-world impact to brand performance

As the Client Services Director at MullenLowe Group Sri Lanka, Wajinie leads LoweLintas, the 2nd largest Business Vertical of the group with quiet confidence, grounded in the belief that impactful leadership is measured through influence, trust, and results; not volume. She is responsible for over 40 brands and believes in purpose driven campaigns. Beyond the boardroom, she volunteers her time teaching children with developmental disabilities and is a committed animal welfare advocate; a reflection of the same empathy and sense of responsibility that defines her leadership every day.

Matei is a professional skipper and part-time Creative Director. He enjoys yachts, motorcycles and planes considerably more than ads, which is inconvenient, since ads are what he is occasionally paid to think about. He has served on international juries, judged more case films than is probably healthy, and won enough awards to know they matter less than people pretend.

Michael Gray is a Creative Director at KAYAK, based in Copenhagen. Before joining KAYAK, he worked in trivago’s in-house creative team in Germany. He began his career working in television, in the UK, with broadcasters and production companies including the BBC, ITV, Sky, and Endemol Shine Group.

A creative leader and passionate advertising dweeb, Rich is currently the Creative Director and & Head of 4Voice, Channel 4's in-house tone of voice, scripting and audio design agency. He's worryingly obsessed with compelling brand storytelling and a big believer that collaboration's the key to great creative. Well, that and biscuits. He judges for various awards bodies to indulge his love of portals. He's also Co-Founder and Director of Good Guy Films because who needs sleep.

Pyit Sone Oo is the CEO of BEYOND 360, one of Myanmar’s fastest-growing advertising and brand agencies. With over 10 years of experience in advertising, branding, and creative strategy, he has worked with leading local and international brands across telecom, banking, FMCG, insurance, and lifestyle sectors. His work focuses on building strong brand ideas that connect business goals with human insight and culturally relevant creative execution. He is also involved in industry judging and creative evaluation, bringing a perspective shaped by both strategic thinking and hands-on agency leadership.

Gilda Valle is one of the most respected and admired strategy directors in Ecuador, with 20 years of experience. She is now recognized as a significant figure in the field of strategic planning. Currently, she leads the strategy department at Garnier Ecuador, developing valuable strategies for the country’s and the region’s main advertisers. She has served as a Mentor in Good Latinas for Good and a judge in the most important advertising festivals such as Warc Awards, Effie Latam, Effie Ecuador, El Ojo de Iberoamérica, New York Festivals, Young Lions Ecuador, Fiap, etc. She is one of the most awarded women in her country.

Pam Mangat is Global Head of Creative for BBC StoryWorks, leading the creative vision behind award-winning, multi-platform campaigns. With over 20 years of storytelling expertise, she is passionate about crafting emotive narratives on the issues shaping society today, bringing a deep understanding of what makes audiences tick and creating work that resonates globally.

Over the years, I've helped build some of the world’s biggest brands, as well as a few local favourites. From telecoms to transport, food and drink to finance, high-tech to high-street and healthcare. And most things in between.

As Chief Marketing Officer of Outernet, Jessica Dracup-Holland leads marketing and communications for the UK's most visited cultural attraction, welcoming more than 120 million visitors a year in just three years since launch. Previously Head of Campaigns and Strategic Communications for the Mayor of London, she helped steer messaging on some of the city's most pressing issues, from violent crime to COVID-19 recovery to climate initiatives. Today, she oversees a media platform that fuses culture, technology and scale.

Richard Denney began his career at Y&R, where in his first year he won a Cannes Gold Lion for St Mungo's interactive cinema campaign. He went on to create award-winning work for Land Rover at RKCR/Y&R before joining Saatchi & Saatchi, where he wrote the multi-award-winning Carlsberg Old Lions commercial and Visa's iconic Running Man campaign. In 2008, Richard moved to DDB London, creating standout work for Budweiser, Kwik Fit, Volkswagen, Harvey Nichols and Tropicana. He joined DLKW Lowe as Executive Creative Director in 2011, helping lead the agency through a six-year run of award-winning, highly effective work. Under his creative leadership, DLKW Lowe was named the UK's Most Effective Agency at the Effie Awards in both 2016 and 2017. In 2017, Richard joined St Luke's as Executive Creative Director, where he led the UK's largest behaviour change campaign during the COVID-19 pandemic with the nationally recognised #StayHomeNow initiative. Promoted to Joint Chief Creative Officer in 2024, he has since overseen award-winning work for South Western Railway, Butterkist, Dole and Heathrow.

Ian Flynn is the EMEA Head of Creative and Executive Creative Director at PMG, where he leads innovative campaigns for global brands across finance, retail, and luxury. Backed by 15+ years of experience, he combines strategic insight and technological possibility with compelling, human-centered storytelling. Ian’s expertise in visual design, brand strategy, and integrated campaigns has helped elevate clients such as PayPal, Kimberly-Clark, and BMW. Passionate about pushing creative boundaries, he inspires teams to craft work that drives both cultural impact and measurable business results.

Vik is a creative leader known for bridging brand strategy and cultural relevance across complex, highly regulated categories within Life Sciences. With expertise in creative storytelling, cross-channel experience design, and AI-experimentation, he pushes teams to produce work that resonates beyond the campaign. He leads teams in creating marketing communications including everything from brand launches to clinical trial recruitment and corporate communications, and he has helped establish and elevate brands from Pfizer, Regeneron, BMS, Sanofi, AbbVie and more.

Kaleesha has deep international experience in leading full-suite digital advertising campaigns for global brands, spanning the Americas, APAC, and EMEA. She is currently working on Prime Video Product Commercialisation at Amazon Ads.

Alex Naylor is a commercial growth leader who scales customer-driven service businesses. From launching Virgin Media to building Barclaycard beyond one million accounts a year and leading Barclays through COVID, he blends brand, data and digital to drive results. As CMO of Chill, he has doubled EBITDA in two years.

Chris Brody is a brand marketing leader with 16 years of experience at Mars and Nestle. Currently the Sr. Marketing Director on Boost at Nestle Health Science, he has led brands including M&M’S, Snickers, DiGiorno Pizza, Skittles, Orbit gum and Vital Proteins, and has worked with fantastic teams to innovate, drive growth and win awards. Chris has an MBA from Northwestern/Kellogg, a BA from Wesleyan University (Connecticut) and a mysterious backstory as a musician and producer.

Jacqueline Ellis-Jones is a marketing leader who's worked across the spectrum, from big FMCG brands like Orangina and Guinness to purpose-driven names like Ella's Kitchen and Pip & Nut, where she's now Marketing Director. She's built a reputation for blending sharp commercial thinking with genuine creativity, and for building brands people actually care about rather than just campaigns that perform.

Chris Weston is Creative Director at Finn and has spent more than 20 years helping brands tell their stories through award-winning creative. He loves developing big ideas that connect with people at every stage of the customer journey.

Since joining Finn in 2018, Chris has led creative teams across a wide range of FMCG and consumer brands. Before that, he was Integrated Creative Director at Brave, where he helped deliver award-winning work for brands including Jason's Sourdough, Rowntree's, and Cadbury. Passionate about ideas that are both creative and effective, Chris enjoys celebrating work that pushes boundaries and delivers real results.

I am a brand strategist with experiences in market brand management, global strategy, campaigns, product development and more recently more digital and media experience for brands, using my experience to be a change leader and ensure the consumer is at the heart of all our marketing thinking. I have worked in different types of corporations, from very small startups to big corporations such as L'Oreal and Diageo. I hold an MBA from INSEAD and have a multi cultural background.

Award-winning Integrated Executive Creative Director specialising in publishing, advertising, marketing, creative strategy, design, and big ideas. With a career built on innovation, combining creative excellence with commercial impact. Most recently, pioneering the rise of 'Interactive Content' in medical communications at the European Medical Journal. An experienced creative leader and department builder, with a proven track record of creating high-performing teams, building strong client relationships, and delivering work that drives measurable results.

Shinya is a Tokyo-based Creative Director at Custom Media with over two decades of experience in visual communication, brand storytelling, and creative strategy. Driven by a fascination with how people perceive the world, his cognitive, human-centric approach guides viewers’ focus to key messages and influences their perception of a brand. Prior to joining Custom Media, Shinya established and led the creative production team at the world’s largest independent integrated communications firm. There, he served a diverse range of clients, including those in B2B, B2C, Healthcare, Finance, and Government sectors.

Stu Hallybone is a Creative Director, truth seeker and storyteller who builds brands, campaigns and experiences that earn people's attention. He's part of the founding creative crew at Uncharted and a Creative Partner at Creators With Purpose, working at the intersection of brand, culture and technology. His career spans Edelman, Dare, Fallon and Miro.

I started my career as a copywriter, later spending years as a Creative Director. Like most jury members, I’ve won my fair share of awards along the way. Driven by a curiosity for strategy, I transitioned into a Creative Strategy role for 2 years before spending the last 7 years as CSO. As a hobby, I run the world’s largest 'Back to the Future' fan community, and I am the proud parent of a daughter.

Jessi Greenlee is a creative strategist and the physical embodiment of surprise and delight (self-proclaimed, but widely agreed upon). She started That’s Good Marketing to build brands people can’t ignore and campaigns people can’t stop talking about. Her approach combines strategy and storytelling with a deep curiosity about the humans on the other side of every business decision. She’s created award-winning campaigns, built fiercely loyal and engaged communities, and firmly believes the best work should be as fun to make as it is to experience.

Sixteen years ago, Melissa started building worlds. She hasn't stopped. Her career has moved fluidly between the strategic and the surprising, the global and the culture-first. Defined less by medium than by point of view: elegantly irreverent and obsessed with the details most people never notice, but always feel. Now Director of Creative at Nook Agency Americas, she's built award-winning international work for brands including Disney, Amazon, F1, and Red Bull.

I’m Toan, a copywriter-turned-art director from Vietnam who loves to make work that turns heads. One of my biggest wishes is to turn heads on a client no one else will touch. Full-time creative. Part-time Chief Coin Officer at Goodby, Silverstein & Partners.

With over 20 years of experience in digital production and technology, I’ve developed a deep focus on out-of-home (OOH) media. I currently lead Artbots’ DOOH offering, creating dynamic, innovative, data-driven campaigns for Omnicom clients. My work blends creativity with technical precision to push the boundaries of what’s possible in the OOH space.

Jaideep Pamani is a growth-driven marketing executive with 15+ years of leadership experience across global consumer goods giants including Lindt, Duracell, P&G, and Nestlé. Specializing in end-to-end brand strategy, advertising development, and go-to-market execution, he has led cross-functional teams across NA, EMEA, and Asia to scale iconic brands. Jaideep is passionate about celebrating campaigns that pair creative brilliance with strong market performance.

Phil Robinson is Creative Director and co-owner of Proctor + Stevenson, with more than 30 years' experience in branding, strategy and creative communications. He has helped organisations ranging from blue-chip global businesses to ambitious SMEs build stronger brands, deliver measurable growth and solve complex challenges through a combination of insight, innovation and commercial acumen.

Simon Bates is a Creative Director and award-winning screenwriter who specialises in turning complex propositions into compelling ideas. He's led integrated campaigns for Google, Adobe, Thomson Reuters and many more. As a judge, he's particularly drawn to work where strategic thinking and exceptional creativity come together to create something moving and memorable.

Decades of plying my trade in multiple London and Sydney agencies as a full-time and freelance copywriter and creative strategist, I've worked across every imaginable sector, from pet medicine to booze, retirement living to concept cars and beyond. Now Creative Director at IMA B2B, I'm applying all that award-winning experience to the more unfashionable side of marketing, and loving it!

Gita Mendis is Creative Services Director at ZPB Associates, where she leads brand, marketing and communications programmes for healthcare, health technology and pharmaceutical organisations. With more than 20 years' experience, she specialises in developing evidence-led campaigns and brand strategies that engage audiences and drive measurable impact. Her work spans everything from behaviour change and patient engagement initiatives to corporate positioning, thought leadership and award-winning integrated campaigns. Gita is passionate about creative work that combines strategic insight with real-world outcomes.

I’m Quang, an art-based creative based in Ho Chi Minh City. I started my career as a corporate digital graphic designer, then accidentally fell into the advertising industry—and I’ve been happily trapped in it ever since. Over the past 12+ years, I’ve been on a journey to discover the beauty of creativity and bring it to life. I’m passionate about developing creative ideas that create real impact for both businesses and consumers, rather than ideas that try too hard or exist simply to satisfy personal ego.

Christopher McKee is a culture-shaping storyteller whose work has redefined what creative looks like for some of the world’s biggest brands. Known for uniting bold ideas, cutting-edge technology and meticulous craft, McKee’s creative signature has earned him global recognition, commanding both vision and execution across continents and categories.

He cut his teeth at some of the industry’s most influential agencies including Wunderman Thompson (formerly JWT), McCann London and M&C Saatchi Melbourne. Leading flagship campaigns for BT Sport, Land Rover, Sky Sports, Xbox, eBay, Nurofen and CommBank.

Now based in Melbourne, McKee continues to bring international-level ambition and creative precision to Australian advertising, and is currently the Executive Creative Director at 2045 - shaping campaigns that balance cultural intelligence, emotional power and breakthrough innovation.

Across his career, his work has been recognised over 200 times at global award shows, including multiple Cannes Lions and a D&AD Yellow Pencil for his acclaimed Unscripted campaign.

Chris Delia is an Executive Creative Director and design leader with 23 years of experience creating digital products, campaigns, and brand experiences. He works where product strategy and creative craft come together, balancing big ideas with a hands-on approach to design. Throughout his career, he has led multidisciplinary teams across UX, visual design, brand, and interactive experiences, bringing clarity, energy, and imagination to every challenge.

Nancy has led creative teams on both the agency and client side, first at ABC Family/Freeform and now at Known. She's managed to turn her love of TV into a career, creating campaigns for nearly every major streaming service. Today, her work spans entertainment, financial services, healthcare, sports, hospitality, and mission driven organizations. Her work has been recognized by the Emmy Awards, Cannes Lions, the Clio Awards, and The Drum Awards. She's worked with more than a few celebrities. Snoop Dogg really is that tall.

Isabel Long is Chief Growth and Marketing Officer at Highdive, the Chicago-based independent creative agency and perennial Ad Age A-Lister. Isabel joined Highdive to grow the agency's business and reputation. In her time at Highdive, she's been part of a team that has delivered year-over-year double-digit revenue growth and ranked on the Ad Age A-List for three consecutive years, built on a foundation of work that moves masses and the healthy relationships that make that work possible. Before Highdive, Isabel spent two decades in advertising and PR, holding senior growth roles at Deutsch NY, DDB Chicago, Edelman, and Publicis. She's applying that full-ecosystem view to Highdive's next phase of growth.

Mark is one of Ireland's most renowned and awarded creatives. As Creative Director with Core, he's recognised for creating work that delivers real impact. Beyond advertising, his writing has earned international recognition with award-winning short films and multiple literary shortlistings.

Louise is an awarded Executive Creative Director and Designer, alongside her role as Chairwoman of TypoCircle (the first women in over 40 yrs).

A craft-orientated, type-loving, experienced creative leader, with a curiosity for integrating emerging technologies in design, she now heads up creative at SWC Partnership (part of the international UP Group) as ECD, growing its offering.

In addition, she runs her own studio, Here.We.Go. LDN to 'Design Change', with clients that are making an impact on our world.

She has held positions as Head of Art and Design at BMB, Sky Creative, CHI&Partners and BETC, and worked at London ad agencies including BBH, WCRS, M&C Saatchi and JWT, as well as for clients such as The Natural History Museum and innocent as a branding consultant.

Louise has been on numerous creative judging panels and regularly contributes to industry press, talking brands for ADC x Monotype, craft with CreativeBoom, and AI's impact on our world with Graham Fink and Dave Birss for SCA. Passionate about inspiring the next gen of creatives, she co-founded TypoCircle's 'SuperCondensed' to support young creatives and champion diversity, alongside her mentoring and university lecturing.

Roger Rohatgi is a pioneering leader in AI and digital transformation, shaping the future of Agentic AI as Chief AI Officer at Chai. With more than 25 years of experience, he has led design, AI, and digital efforts across a wide range of global enterprises. As BP’s first Chief Design Officer, Roger built and led UX and digital design at scale and helped advance AI innovation through collaborations with MIT and Harvard. An award-winning creative, trusted advisor, and sought-after speaker, Roger bridges AI innovation with real-world impact. His deep expertise in AI strategy and human-centered design positions him as a leading voice in the AI revolution, focused on responsible, human-centered AI.

Sarah Pettitt (Taylor) is Senior Group Business Director at Seedtag, where she helps brands think bigger, move faster, and connect more meaningfully with their audiences. Before joining Seedtag, she honed her skills at Outbrain, Evolve Media, and Spiceworks, building partnerships and leading teams that made a real impact. Known for bringing equal parts strategy and spark to her work, Sarah has played a key role in growing Seedtag’s UK presence. She’s also passionate about championing diversity and inclusion in advertising, believing the industry is at its best when everyone has a voice.

David Bateman Williams is Head of Image Creation at Inspired Thinking Group (ITG), where he leads global image production, content operations and AI-driven creative workflows. With over 15 years' experience across retail, e-commerce and digital content, he has held senior leadership roles at ITG, THG Studios and Gymshark, overseeing large-scale creative production and delivery. He specialises in scaling high-volume content creation, driving digital transformation and integrating emerging technologies to enhance brand and customer experiences.

Matt is a customer experience and strategy leader focused on shaping what's next for digital. Currently at Critical Mass, he blends strategic thinking with user-centred design, helping brands navigate complexity, uncover opportunity, and create meaningful customer value. Matt has led experience transformation work across sectors for global brands including General Motors, Google, Coca-Cola, EY, and GE. He is particularly passionate about the intersection of AI, customer experience, and digital transformation; with a focus on how emerging technologies are reshaping the relationship between brands and people.

Jeremie Moritz brings over 20 years of expertise in digital strategy, eCommerce, and integrated marketing communications with deep experience in the spirits industry. As Global Head of Integrated Marketing at Campari Group, he leads Marketing transformation initiatives across more than 50 brands and 25 Markets.

Chanuttita is a marketing expert and regional CRM and data lead at Michelin for APAC, with extensive experience in digital marketing, MarTech, and community engagement.

I help entertainment brands and IP owners turn audiences into communities, and communities into growth. Over the past decade I've worked across media, entertainment & marketing, leading partnerships, commercial strategy and audience growth for some of the world's best-known brands and IP holders. Today I lead Metavision, ITV Studios' gaming and immersive media business, helping brands, creators and rights holders connect with audiences through gaming, digital communities and emerging platforms. I'm particularly interested in fan culture, franchise growth and how entertainment brands can evolve beyond traditional channels to build deeper, longer-lasting relationships with their audiences.

Jasel Mehta is COO at ustwo and has spent his career building digital products as a developer, designer, product leader, operator and investor. Having worked with startups, agencies and global brands, he brings a unique perspective on what makes great digital experiences. He cares most about work that delivers lasting value, not just work that looks good in a reel.

Deepa Shekhar is the Director of E-commerce Technologies at Logitech, where she leads global digital commerce engineering and AI initiatives. She specializes in consumer experiences, composable commerce, and large-scale digital transformation. Deepa has extensive experience with innovation in digital products, AI, customer experience, and commerce technologies.

Strategic and visionary MarTech leader with 18+ years of experience driving digital transformation, data strategy, and personalisation across B2B and B2C organisations in EMEA, the UK, and Asia. I specialise in building scalable MarTech ecosystems that deliver commercial impact, customer engagement, and sustainable ROI.

Currently leading global MarTech strategy at HSBC, enabling 20+ markets through enterprise-wide programs that elevate customer experience and unlock measurable value. My work spans first-party data frameworks, advanced tracking and taxonomy systems, Gen AI–driven content automation, and CDP adoption to power precision targeting and omni-channel engagement.

A strong cross-functional collaborator with CRM, Sales, and Data teams, I focus on improving customer acquisition efficiency and lifecycle personalisation through technology and insight. Recognised industry speaker and thought leader on personalisation, data ethics, and customer trust, with regular appearances at global, EMEA, and GCC conferences.

Recent focus areas include:

• Rolling out unified mobile tracking & taxonomy systems to improve campaign measurement across paid and owned media

• Launching a global first-party data playbook and CDP program, driving better segmentation and personalisation

• Deploying Gen AI solutions for scalable content, reducing cost and time-to-market

• Leading the Marketing Preferences Blueprint, enhancing customer control and compliance across channels

• Partnering with CRM and Sales to drive omni-channel experience and acquisition efficiency

• Managing and enabling regional MarTech teams through governance, toolkits, and capability frameworks

I’m now focused on bringing this global expertise to the GCC — helping organisations build modern MarTech partnerships, transform customer engagement, and drive ROI through data, AI, and personalisation.

César operates at the nexus of creativity, technology, and production, driving scalable creative transformation for major global organizations. As Regional Director at GCC, he currently builds future-ready creative operations and integrates emerging technologies across Central America. Recognized by Forbes Ecuador as an industry innovator.

Ultimately, he views production as a strategic discipline where technology, operations, and human talent converge to deliver faster, smarter, and high-impact work.

Mascha Driessen is an award-winning technology and media executive with over 30 years of experience at the intersection of innovation, marketing, and digital transformation. Having held transformational and senior leadership positions at RTL, Endemol, Google, YouTube, and Microsoft, she has spent her career helping organizations embrace new digital technologies to drive growth and customer engagement. As a senior leader within Microsoft AI Experiences, she advises leading brands on leveraging AI to transform business models, customer experiences, and marketing effectiveness. Mascha is a sought-after speaker on responsible AI, generative AI, personalization, and the future of digital experiences.

Patrick Wall brings over thirty years of experience across technology, creative arts, marketing, and multimedia design. As co-founder, he has shaped DOOH.com's technical vision, driving digital transformation and innovation through cutting-edge campaigns, dynamic platforms, and a passion for redefining digital advertising.

I've transformed organizations at scale through design. At Sonos, I owned the global brand across campaigns, product launches, partnerships, and grew DTC. And learned how to take a late-stage startup public. At H&R Block, I built and led a 40+ person organization delivering consumer products used by tens of millions, including the industry's best AI assistance. We weren't satisfied. I led Spruce, a 0 to 1 mobile banking product, from concept to launch. I’ve been asked to overhaul how companies make work, decisions and their values.

With over two decades in the live experience industry, I've had the privilege of delivering hundreds of global events for brands including Diageo, Google, LinkedIn, Amazon, TikTok, Netflix, and Boeing. Throughout my career, the focus has remained the same: creating experiences that drive action. As Group Managing Director of Verve The Live Agency, I lead our teams across four offices in Dublin, London, Amsterdam, and Singapore. I also sit on the Leadership Team at The Opus Group, a purpose-built network of experiential agencies united by a shared mission: creating experiences that drive action for the world's most influential brands. Day to day, I oversee a talented group of event professionals delivering everything from corporate events and product launches to experiential campaigns and sponsorship activations.

Ben is the Executive Creative Director at Wonder, the specialist B2B and B2E business experience agency. With almost 20 years in marketing, advertising and experiential creative, Ben has extensive experience working with teams to deliver environments, campaigns, and projects that bring people together, tell rich, immersive stories, and drive lasting cultural impact.

Chris is the Client & Commercial Officer for brand activation specialist Collaborate Global, overseeing the agency's rapid growth in the last 4 years. Before joining Collaborate he led teams at both independent agencies and large networks, as well as running his own brand and design consultancy. His sector specialisms include the automotive, tech and alcohol sectors.

Dan Preiss is the Vice President of Global Experiential Events & Sponsorships Marketing. He is responsible for Dell Technologies’ verbal and visual articulation of its purpose and its brand though event and sponsorship mediums. Previously, Dan served as the Senior Director of Dell Technologies’ Experiential Events Marketing Activation Team. He has extensive technology marketing experience, including leadership roles with Relativity and EMC Corporation. Dan holds a BSBA and MBA from Northeastern University and is based in Austin TX.

Drew Huddleston is EVP, Experience at Dentsu Creative, with over two decades shaping user-centric digital and physical experiences for some of the world's most iconic brands, including Nike, Disney, Delta, Barclays and Tag Heuer. Previously Global Head of Experience at Haleon and Executive Director Experience Design at AKQA, he has led design and UX research teams across global organisations, marrying commercial pragmatism with creative vision to deliver measurable business impact – from billion-dollar growth opportunities to award-rated consumer apps. His approach is grounded in rigorous research, data analysis and a deep understanding of consumer needs, consistently translating insight into solutions that resonate both emotionally and functionally. A committed team leader, he is equally invested in mentorship and advancing the craft of experience design.

Results-driven growth executive with more than two decades of international experience driving revenue growth, and market expansion across Latin America, North America, Europe, and Asia. Proven ability to develop and scale tech-enabled strategies and innovatoion scouting. Expert in aligning experience and technology to deliver sustainable growth, boost CX scores, and unlock new revenue streams. Trusted partner for C-level stakeholders, with a strong track record of building high-impact ventures, leading cross-functional teams, and delivering measurable outcomes.

Since launching in 2013, Canva has grown to more than 265 million monthly users worldwide and surpassed $4 billion in annualised revenue. From presentations and videos to whiteboards and complex visual content, more than 40 billion designs have been created in Canva across nearly every country in the world. Jimmy Knowles is Global Head of Experiential Marketing at Canva, where he leads the company's global event strategy -- including Canva Create, the creativity festival that now draws thousands in person and millions online. His team brings the Canva brand to life across conferences, cultural moments, and community experiences that connect the company's 270 million users in bold and meaningful ways. Before Canva, Jimmy was Creative Lead for Experiential & Production at Airbnb, shaping some of the brand's most beloved large-scale experiences. Prior to that, he spent nearly a decade at CIVIC Entertainment Group, leading experiential strategy for clients including Meta, Disney, HBO Max, Ford, and Warner Bros. Discovery. Recognised by Variety's Hollywood New Leaders, BizBash's Industry Innovators, and Event Marketer's B2B Dream Team, Jimmy is known for blending big vision with human-centred storytelling -- and a belief that the best experiences aren't just events, they're moments that make people feel seen and inspired.

I’ve spent more than 20 years creating and delivering ambitious live experiences for brands including Bentley, MG, Maserati, Pirelli, McLaren and Lotus. My career has been built around bringing creative thinking, technical expertise and operational precision together to turn complex ideas into experiences that feel effortless, purposeful and memorable. As Managing Director of Vyra, Vanta and Brooklands Studio, I lead three complementary businesses spanning creative experience design, specialist touring technology and studio production. Day to day, I oversee the strategic and creative direction of the group, supporting multidisciplinary teams across experiential campaigns, product launches, live events, technical production and complex brand environments.

Over 20 years of experience delivering game-changing campaigns, events and experiential activations for world renowned brands and agencies. Having worked extensively both client and agency side, I have a specialist insight into the challenges that need overcoming to deliver unique and unforgettable moments.

Kira LeBlanc is a global CMO, board member, mentor and advertising executive with over 15 years of experience leading brand, creative, b2b and communications functions at some of the world's most influential advertising and media companies. Her career spans the full spectrum of the advertising ecosystem with deep expertise in scaling brands through values-driven initiatives at the intersection of creativity and technology.

Currently serving as the Activation Director at OMD New Zealand, Micaela Bos holds a strong educational background from the Universidad de Ciencias Empresariales y Sociales (UCES). She expertly drives campaign success across the New Zealand media landscape.

Miranda co-leads Pixel Artworks' UK studio, setting the creative and operational direction for teh global team. Drawing on more than a decade with the company, she bridges Creative, Technical Production and Technology teams to take projects from first sketch to fully realised experiences in physcial and digital space. Miranda champions creative excellence and cultivates a high-performance culture.

Ozie oversees all aspects of digital production for Imagination’s New York office. He’s an award-winning digital producer who has played an integral role in key client relationships such as Visa, Rolls-Royce Motor Cars, Vodafone, Dyson, Jaguar Land Rover, Aptiv and Mastercard.

Leveraging a diverse production background in music events, film, animation and procurement, he leads high-profile projects, ensuring strong relationships with clients and collaborators across a range of disciplines.

Simon is Founder and Creative Director of HATTER, an independent brand experience agency based in Amsterdam. He founded the agency in 2017 and has built it into a international studio working with clients like Nike, LEGO, Jordan and Stanley. With twenty years in the industry, he still believes the best brand experiences are the ones you had to be there for

Susan joined BBH in 2010 and became Partner in 2018. As Head of Experience Production she oversees a team that manages end-to-end delivery of digital, activation and experiential projects - essentially anything and everything other than film & art.

Taciana Lopes is the Senior Vice President of Marketing and Communications at Mastercard Brazil, a role she assumed in April 2024. With over 20 years of marketing experience, Taciana has an impressive track record at global companies like Coca-Cola, Visa, and most recently, as the Head of Marketing for WhatsApp in Latin America at Meta. She holds a degree in Advertising and Public Relations from UFMG and the College of Charleston, as well as an MBA from Fundação Dom Cabral. Throughout her career, Taciana has successfully managed projects across various marketing fronts, from trade to performance, driven by her passion for branding.

Tom Flynn is Vice President of B2B Events & Experiences at American Express, where he leads the company’s global B2B experiential marketing strategy across the U.S., EMEA, and APAC. With more than 15 years of experience spanning agency and brand-side leadership, he specializes in designing strategic experiences that strengthen customer relationships, accelerate business growth, and deliver measurable outcomes. His approach emphasizes audience precision, curated engagement, and aligning experiential marketing with broader business objectives. In 2026, he was recognized by Event Marketer as a member of the B2B Dream Team for his contributions to advancing B2B experiential marketing.

Jason brings 20 years of leadership experience across B2B sales, commerce, and retail media. He has held senior roles at Hasbro, Publicis Groupe, and WPP, and specialises in building data-led growth strategies that drive measurable business outcomes. His work has supported global brands including Colgate-Palmolive, Amazon, Samsung, P&G, HP, L’Oréal, and Disney. Jason is also a recognised industry leader, named to The Drum’s 2026 Commerce Media Power 100 and Chair of IAB Europe’s Retail & Commerce Media Committee.

Scott Sutton has spent more than 20 years helping brands turn media investment into measurable business growth, from AT&T and Mars to Nissan, Bridgestone, and now CKE Restaurants, where he oversees more than $150 million in annual media across Carl’s Jr. and Hardee’s. He believes the best media work is both analytical and creative, grounded in measurement but always looking for a smarter, more original way to reach people. He is known for translating complex, multi-brand strategy into clear direction for franchisee partners, and for treating media as a place where ideas matter as much as efficiency.

Magda Szmilewska is a global media strategy and investment leader with 15+ years of experience across Europe and the US, working on both the brand and agency sides. She specialises in building data-led media strategies that drive business growth, optimise investment, and improve marketing effectiveness across global markets. She has served as a jury member for several prestigious global media and marketing awards and is passionate about work that combines creativity, effectiveness, and measurable business impact.

I've spent 17 years in the world of media, across roles in Activation, Strategy and Planning. There's never been more evolution in our industry than right now, and so the chance to step back, take stock, and be inspired by the amazing work that we collectively continue to produce is always a privilege. Looking foward to getting stuck in and seeing some of that brilliance.

I'm Kirill Baryshkov, Global Media and Measurement Manager with extensive international experience in marketing and media analytics. I previously led media placement for L'Oréal Russia & CIS, and today I work within L'Oréal's global structure in France, overseeing global media measurement, media investment effectiveness, and go-to-market strategies. As an FMCG industry expert, I share my professional expertise as a judge for marketing and media competitions and awards, and I regularly comment on industry trends, including the impact of artificial intelligence on consumer behavior.

Teddy is an award-winning strategist and commercial leader in marketing and advertising, currently heading the Telegraph’s Programmatic Sales, while managing a growing global client portfolio. Her work has earned widespread recognition, including accolades such as Forbes 30 Under 30, Outstanding Transformation of the Year, BIMA100 and The Future 100 Club.

Previously she was overseeing Condé Nast's Programmatic activations in the UK and supporting Western Europe with their programmatic go-to-market strategy, planning, and implementation. She managed the activity across leading titles including Vogue, Tatler, GQ, CN Traveller, Wired, House & Garden, Glamour, Vanity Fair, AD, Pitchfork and The World of Interiors.

Mauro Fusco is Regional Analytics Lead for EMEA at Kantar, where he helps brands build stronger equity by connecting media, creative quality, brand perceptions and commercial performance through advanced analytics and marketing effectiveness frameworks. He has over 20 years of experience in consumer insights, brand strategy, CX and marketing analytics, working with global and regional clients across FMCG, technology, healthcare, retail and financial services. With solid experience across Latin American and European markets, Mauro brings an international perspective to how brands can use evidence, creativity and business judgement to make better marketing decisions.

Barry’s role is to ensure a holistic approach across all digital channels and platforms, making everything work harder together and optimising towards business outcomes which drive real results.

Carly Johnson is SVP, Group Director of Strategy at Momentum Worldwide, where she leads Experiential Commerce strategy across North America. With more than a decade of experience at the intersection of brand strategy, commerce, and consumer behavior, she helps organizations create connected experiences that drive demand and long-term brand growth. A recognized thought leader and frequent industry speaker, Carly has shared her perspectives at the Cannes Lions International Festival of Creativity and has been featured in leading marketing publications discussing the future of commerce, retail media, and consumer engagement.

Sophie Maycroft is Digital Marketing Director at Savills, leading integrated marketing and digital growth across B2B and B2C audiences. Her experience spans property and financial services, covering brand, media and digital marketing, with a focus on customer growth and commercial impact.

Vicky Fox is the Chief Planning Officer at Omnicom Media, where she leads the development of connected, integrated media planning to drive effectiveness, efficiencies and better outcomes for clients across paid, owned and earned channels, drawing on more than 25 years of experience in the industry. Since joining OMG at the end of 2023 from OMD UK, she has spearheaded initiatives such as the Unified Video proposition and helped shape planning and attention capabilities that encourage holistic media strategies. A respected industry voice, Vicky has been twice named Campaign’s Media Planner of the Year, was awarded an IPA Fellowship in recognition of her services to media planning and has been commended for her advocacy on trust, diversity and inclusion in advertising.

Alessandra is an international marketing leader specialising in brand transformation, integrated marketing and commercial growth. Throughout her career at companies including Sky, Sony and Microsoft, she has helped some of the world's best-known brands navigate change, build distinctive market positions and translate brand investment into commercial growth across both B2C and B2B markets. Currently at Sky, she leads the Sky Business brand and marketing strategy for the Mid-Market & Enterprise segment, shaping how one of the UK's leading household brands competes in an increasingly complex B2B market.

Kelly McArdle is Global Head of Media at Bose and an award-winning marketing leader with more than 18 years of experience across media, strategy, analytics and consumer intelligence. Before Bose, she held senior leadership roles across Global Media, Consumer Analytics and Consumer Intelligence at Under Armour. Her career also includes nearly a decade at PHD Media, where she ultimately served as Head of Strategy. Kelly is known for bringing together bold strategic thinking, consumer insight and rigorous measurement to drive business growth.

With over seven years at MG OMD, Karl built a strong foundation across client leadership, planning, and strategy, working closely with major public sector organisations. During this time, he played a key role in delivering award-winning work, including contributing to a Media Week Grand Prix for NHSBT. Over the past year, he has transitioned into the private sector, leading media planning across high-profile accounts and bringing a sharp strategic lens and audience-first thinking to every brief.

Passionate about the evolving role of gaming within the media landscape, Karl is particularly interested in how brands can better integrate the channel into effective communications strategies. Alongside his client work, he is committed to nurturing the next generation of talent through mentoring and leading MG’s charity initiatives.

Claudia is the Head of Search for Europe at Assembly, proudly part of the challenger network Stagwell. With two decades of experience spanning media owner and agency roles, she previously led Search and eCommerce teams at WPP and Publicis Groupe, and specialises in AI-powered search, performance media strategy and business growth. Claudia has delivered award-winning work for major international brands and frequently contributes as an industry awards judge.

Matthew is a communications strategist – specialising in technology marketing for the professional services industry. He has been involved in shaping market insight and creating communication strategies for most of his career. He has led brand and comms for FTSE 100 and NYSE listed businesses in the UK, USA and in a number of countries around the world. Matthew always has an eye on the trends and opportunities of a market. He loves bringing the professional services market to life, showcasing not just how tech is revolutionising the industry – but explaining why and painting a compelling picture of the future. 

Managing Director of HUNTER: UK, Daisy Pack has over 25 years of consumer lifestyle and thought leadership PR experience. Improving discoverability for brands through GEO (Generative Engine Optimisation), Daisy is championing the renewed role of earned media for clients looking to earn attention in an AI-powered world. A specialist in insight-driven, multi-platform campaigns which engage audiences into action, Daisy has delivered award winning work for some of the world’s most famous brands. Heading a growing team which builds brand love through culture, Daisy’s expertise helps earn positive attention and business impact for Hunter’s clients.

Currently PR Director at Valtech Radon, Frida has more than 13 years of experience within PR and creative work. Combining creativity and PR expertise, she specializes in innovative work that earns its way to people’s hearts. She’s created award winning international campaigns for clients such as Samsung, Pantene, Wikipedia and Eton Shirts. With more than 30 creative award recognitions her work has been recognized by Cannes Lions, Cresta, CLIO, One Show and Eurobest. Outside client work she’s a reoccurring teacher at Berghs School of Communication, ranked amongst the top creative schools worldwide, where she teaches creative ideation and acts as a coach during exam projects – mentoring the next generation of creatives.

Chris is a seasoned public relations and brand leader with an extensive background in strategic communications. He honed his expertise in agency PR at top firms like Ogilvy before spending nearly 11 years in leadership at ZALORA Group, where he built the e-commerce giant’s regional communications from the ground up as Group Director. Currently, he serves as the Head of Brand & Strategic Communications at Lions Befrienders. In this role, he champions impactful storytelling and tech-driven innovation to empower seniors, addressing critical challenges and finding strategic opportunities in healthcare and active aging as Singapore transitions into a super-aged society.

Charlotte Mitchell is Head of Communications, Strategic Planning and Film at Sky, where she leads communications strategy across Sky's entertainment portfolio, as well as leading their original film campaigns. During a 15-year career spanning media, technology and energy, she has delivered award-winning campaigns, major launches and headline-grabbing moments involving global talent, senior executives and complex stakeholder groups. She loves smart strategy, brave creative ideas and campaigns that make a genuine impact on audiences and businesses alike.

Natalie is Head of Consumer PR at Asda, where she leads consumer PR and brand campaigns. With more than a decade at Asda and previous experience spanning agency and entertainment communications, she specialises in earned media, brand storytelling and integrated campaign development. Natalie has helped shape Asda's consumer communications strategy through creative, culturally relevant campaigns that drive engagement and business results.

With 20+ years' blue chip experience in comms, Elly has led award-winning, integrated campaigns for the likes of Virgin Atlantic, Tesco, Vodafone, McDonald's, Barclays and Unilever. Elly's strategic and creative leadership not only ensures Tin Man campaigns deliver in spades but has contributed to the hundreds of industry awards Tin Man has amassed over the years.

As managing director, Ed Willmott oversees the strategy and delivery of Prova's extensive portfolio of clients spanning the clean technology, future mobility and circular economy sectors. Having spent the past 17 years building and scaling award-winning PR agencies, he's worked with some of the world's most recognised brands and delivered countless campaigns linking communications and the commercial imperative.

Alistair Kent is a Global Director at SAP Concur, where he leads global public relations and influencer strategy across the business travel and finance sectors. With more than 25 years of experience in communications, he specialises in developing thought leadership programmes, building executive visibility, and shaping narratives that connect technology innovation with real business outcomes.

Working closely with senior executives, customers, partners, industry influencers, and media, Alistair helps position SAP Concur as a leading voice on the future of travel, expense, payments, and finance. His work spans global communications strategy, executive profiling, customer advocacy, and high-profile industry events, helping organisations understand how technology, AI, and integrated business processes can drive smarter decision-making and better employee experiences.

Rachel is Head of PR & Partnerships at Iris, leading integrated earned communications for some of the world's best-known brands, including Samsung, Laphroaig, Bowmore, BMW and Pizza Hut. Over the past 15 years, she has created work that earns relevance through creativity and sparks participation, bringing together PR, partnerships, social, influencer marketing and live experiences. She believes the strongest ideas give people a genuine reason to care and take part—not by interrupting culture, but by contributing to it in ways that create lasting value for both audiences and brands. That philosophy underpins Rachel's long-standing partnership with BRITA, where she has led an always-on earned approach spanning PR, influencer marketing, social and partnerships. The work has helped reposition the brand for a younger audience and challenge the bottled water category through award-winning integrated campaigns. Alongside her client work, Rachel is passionate about developing future talent and supports initiatives that give young people practical experience across the communications industry.

Kate has spent 18 years in the industry working agency-side and in-house for brands big, small and everything in between. She is currently Head of News at Virgin Group, helping to shape how one of the world’s best-known brands shows up. Kate loves seeing business truths brought to life through brilliant storytelling and creative campaigns that drive genuine engagement and impact.

Andre Bogues is an independent culture marketing consultant specialising in luxury, lifestyle and consumer brands. Formerly Acting Global Head of Luxury Culture at Diageo Luxury Group, he led cultural marketing strategies for brands including Don Julio, Casamigos and Johnnie Walker, developing campaigns and partnerships that placed community, creativity and culture at the heart of integrated marketing.

With nearly a decade of experience spanning communications, brand strategy and cultural partnerships, Andre helps brands build relevance through culture rather than simply market to it.

With over 15 years’ experience at some of the UK’s best-regarded agencies, Jo has strategised and directed social and influencer programmes for major consumer and corporate brands. Currently leading social and influencer at MSL and working as part of global specialist teams across the Publicis network, she has worked across all areas of social, from community management to global campaigns, as well as supporting executives with personal branding and employee advocacy. During her career, she has with leading brands across a huge variety of sectors including Adobe, Microsoft, Lloyds Bank, Tesco, Vauxhall, Ferrero, P&G and Unilever, and has contributed thought leadership to industry publications such as PR Week and The Drum.

I've been working in content for over 14 years covering the usual gambit of copywriting, blogs, newsletter, long-form, social media, and everything else that involves words. I now work at the RSPB and head up the award-winning UK social team, where I get to manage an incredibly talented team of geniuses.

Jeanette is the Founder of BEYONDinfluence, an innovative influence marketing agency dedicated to advancing clients' marketing strategies in the digital era. She has tapped emerging social technologies for small and Fortune 500 companies globally in the automotive, luxury, and consumer product industries. Recognized for her contributions, she has been named one of the TOP 50 Global Influencer Marketing Professionals and Global Top 30 Female Leaders in the Creator Economy by Hello Partner. She also serves as Chairwoman of the German Influencer Marketing Council (BVIM e.V.) and is Co-Founder of the European Influencer Marketing Association (EIMA).

Simone is a distinguished digital marketer with almost two decades of experience across both client and agency side. Throughout her career she has crafted innovative social media solutions for top-tier brands spanning travel, finance and telecoms. As Head of Social Media and Comms Planning at Bally's, Simone brings creative ambition to one of the most tightly regulated industries — proving that compliance and standout content aren't mutually exclusive. She thrives on collaboration, partnering with internal teams and external agencies to produce work that is both bold and accountable to results. Known for her adaptability and instinct for what's next, Simone returns to The Drum Awards as a judge for a second year, bringing a sharp eye for the ideas that genuinely move brands forward.

Jordan Stone is a creative brand marketer that has specialised in social, content & creator marketing since they all became ‘things’. For almost 20 years he’s helped brands effectively reach, engage, and convert their target audiences in the very place they now spend most of their time. He’s driven brand growth for Vodafone UK, leading social marketing excellence for consumer and business audiences since 2017. Before moving client-side Jordan he held a variety of senior leadership positions at global socially-led creative agency We Are Social. There he honed his craft with brands like Jaguar, Audi, Samsung, Netflix, Cadbury Dairy Milk, Reebok and Expedia.

Erin has been leading creative teams and shaping brand visions for over 20 years. A writer by trade, she has crafted powerful brand voices for clients such as Papa Johns, Toyota, The International Spy Museum, The Virginia Lottery, and many more. Her award-winning campaigns have included mailing a tarantula and making Robert De Niro laugh. Erin’s thought leadership has been featured in Variety, Forbes, AdWeek, Ad Age, Digiday and Campaign Magazine. Last year, she was a judge for the Clio Awards.

Izzi Seagrove is the Founder of IK Consulting, a strategic growth consultancy helping brands build relevance, drive demand and create long-term commercial value. Working across brand, creator and growth strategy, Izzi partners with global brands, startups and scale-ups to develop marketing ecosystems that connect culture, community and commerce. Her expertise spans influencer and creator strategy, athlete partnerships, brand positioning, commercial growth and proprietary IP development. With experience across beauty, wellness, technology and sport, Izzi is known for combining strategic thinking with hands-on execution—embedding within businesses to help shape direction, unlock new opportunities and accelerate growth. Through IK Consulting, she helps brands navigate the evolving creator economy, turning audience attention into sustainable revenue, stronger brand equity and scalable growth.

Alissa Khan-Whelan is the CEO and founder of Happy Yolk, a London-based social-first creative agency specialising in brand strategy, content, creator partnerships and paid social. She was part of the team behind the viral World Record Egg phenomenon and went on to launch Happy Yolk in 2020, building it into an award-winning agency serving clients across the design, lifestyle, beauty and retail sectors. Today, she oversees the agency's strategic direction and growth, while continuing to work closely with clients on brand, creative and social strategy.

Dani began her career in television, producing and directing editorial, lifestyle and entertainment content for the BBC, ITV, Channel 4, 4Music and MTV. She then joined global agency TVC Group, where she spent a decade developing its digital branded content offering, rising to the role of Global Director of Client Services and leading campaigns for brands including Red Bull, Bacardi and Otis. Following senior director roles at 4media Group and Studio of Art & Commerce, Dani joined The 10 Group in 2020. As Chief Content Officer, Dani leads client partnerships, creative brand campaigns and content strategies for global clients including Clarios, PUMA, Sodexo and VMO2

With more than a decade navigating the fast-moving world of social for brands, Hannah Mahony has helped the likes Virgin, O2, Compare The Market, Samsung, Dyson, White Claw, LVMH and Co-op cut through noise whether it be creatively, strategically or tonally. As Social and Influencer director at VCCP, she has become a go-to for influencer activation and social cultural insight.

Leading all things influencer at VCCP she helped form Virgin Media’s Ping Things series which won 'People's Love' and bronze in 'Social Excellence: Best Creator' at The Lovie Awards.

Most recently she’s been rolling out Tinder’s influencer strategy, activating multiple social series, an always on approach plus one-off multi-influencer campaigns in tandem.

Kaylie is a strategic marketing and communications professional with experience in social media, content strategy and brand storytelling. Throughout her career, she has worked across the food and beverage, finance and non-profit sectors, leading brand development, marketing and digital communications initiatives that drive meaningful audience engagement. She currently leads social media at the Singapore Kindness Movement, where she develops social media strategy and national campaigns that inspire kindness and encourage positive behavioural change across Singapore.

As Creator Business Director at MG OMD, Sophie lead the agency’s creator marketing strategy, working closely with brands and talent to deliver commercially driven, culturally relevant campaigns. As a senior leader within the team, she brings strategic oversight, deep industry expertise, and a proven ability to scale creator partnerships that drive long-term value.

Over the past five years, Emily has established global influencer and social communities, worked on the acquisitions of Influential and Captiv8, and is now working on the integration of those teams and Publicis' global influencer approach. Prior to joining Publicis, Emily was Head of Content at the Honey Partnership, working with brands such as Alibaba. She joined from Contagious, a publication and consultancy that covers new forms of advertising, where she was managing editor. ​

Thomas is 30 and is the co-founder & Chief Creative Officer of BeInfluence Europe, the most awarded and fastest growing creator marketing agency in Europe. BeInfluence Europe counts 75 team members spread across its offices in Brussels, Paris & London and is the AOR of 100+ clients for which it has designed, set-up, executed and analyzed 2000+ organic creator, creator-led social, creator-led PR & creator-led experiential campaigns across 35 countries by activating over 20k creators. BeInfluence became in 2025 the first European creator marketing agency ever to win a D&AD Pencil and was the world's most awarded independent agency at the Global Influencer Marketing Awards, alongside 20 other national & international creativity & effectiveness awards won.

Kelly Amatangelo is the Head of Social for Mondelez International, leading social strategy & execution across a portfolio of 15 iconic brands, including NUTTER BUTTER, OREO and SOUR PATCH KIDS. Kelly brings nearly 15 years of experience, leading social teams to deliver award-winning and industry recognized content & conversation experiences that are rooted in deep consumer understanding. She is passionate about building Brands thru culture, community and fandoms, and inspires her teams to experiment with the unexpected and to always have fun!

Lexi's passion is helping leading brands connect with audiences through smart, engaging content. She focuses on shaping ideas that resonate, ensuring every campaign is both commercially effective and creatively distinctive. Over the course of her career, Lexi has partnered with countless blue-chip companies to drive high engagement through high-quality, compelling storytelling. This blend of commercial understanding, strategic thinking, and enthusiasm for innovation has underpinned her work throughout her career.

Mark Henshall started his career in travel journalism, writing for titles including National Geographic Traveller, The Telegraph and The Independent. That editorial grounding now shapes his work as a content and PR lead with a focus on integrating storytelling, search, UX and social into one approach.

Tudor looks after ideas at 1000heads London. With stints in media, ATL, digital and social, his work spans everything from film to immersive and more. His focus is now on social craft and bringing classical big idea thinking to the core of new media. He believes in stories over formats and enjoys work that speaks to the culture from which it hails.

Head of Social Media & PR at Currys

Alice Rowe is the Social Director at Jaywing, a leading integrated marketing agency, where she leads the overarching strategic vision and the award-winning Social team. Specialising in bridging the gap between data science and media activation, she focuses on scaling high-performance paid campaigns that drive both brand equity and measurable commercial growth for household brands across the UK such as Yorkshire Tea, PizzaExpress and Euro Car Parts.

With more than 25 years of media experience, Jessica has led editorial teams across digital and print for some of Australia's biggest names in travel, lifestyle media and tourism. As Head of Content at Weld Stories, Jessica helps purpose-led organisations tell stories with heart that accelerate impact.

Suhail Adam is Head of Social Media and Web for Global Markets at Tata Consultancy Services (TCS), where he leads global social media and web strategy. He has more than 15 years' experience in digital marketing and communications, with previous roles at the British Council, the UK Government Digital Service (GDS) and The National Archives. His work focuses on helping organisations build stronger brands through digital strategy, content and audience engagement across international markets. In 2025, he was recognised as one of Technology for Marketing's Top 100 Marketing Influencers in the UK.

Rodolfo Guerrero Vega is Head of Brand and Social at Koltin, a Mexican healthtech company focused on older adults, where he leads brand strategy, creative direction, and social presence. He brings 15 years of experience in creative leadership across agencies, most recently at NOBOX–SAMY ALLIANCE, working on brand positioning, campaigns, and content across a range of industries and markets. Throughout his career he's focused on building brands with a strong creative point of view, work that stays strategically sound without losing its edge or its voice.

With nearly two decades in digital and social marketing, Tony has advised dozens of brands through multiple platform shifts and evolutions. Community is a constant as he's helped clients large, small, and in-between navigate from social as a novelty channel to a core business driver.

Liam James Ward is the Founder & CEO of Something Something, the digital-native content strategy studio putting rule-breaking storytelling at the heart of every social media campaign. He leads a global collective of young creatives across social strategy, content production, and fan engagement in more than 30 countries, working with some of the biggest names in the world - from Billie Eilish and Jennifer Lopez to Muse, Gorillaz, and Wu-Tang Clan - while helping break emerging talent like Alex Warren, Djo, and Laufey. Named Music Ally's Agency of the Year 2025, Something Something is trusted well beyond music by the likes of Meta, TikTok, Soho House, Google, Live Nation, and Riot Games as a voice that's youthful in outlook but serious in delivery.

César is a creative leader at the intersection of sport, entertainment and culture. Having started his career as a director, he is now Executive Creative Director at VML Live, where he leads a 25+ integrated team across creative, production, design and social. He has created work for brands like Aston Martin, Guinness, Audi, Canon and Coca-Cola, earning 100+ international awards and multiple Grand Prix. But his goal is simple: to build work and teams people want to be part of.

Global marketing and creative leader with over 15 years’ experience in advertising, leading creative excellence, content production and marketing execution across the end-to-end consumer experience. Skilled in shaping integrated campaigns, social-first content strategies and scalable production models that connect consumer insight with business objectives. Brings deep expertise in building and transforming content ecosystems, enabling brands to deliver high-quality, culturally relevant experiences at scale. Recognised for blending strategic thinking, creative leadership and operational rigour to drive impactful marketing outcomes across global and local markets.

As an award-winning executive, I build and lead high-performing creative and content teams at scale. By championing innovation, embracing AI, and leveraging data, I translate brand vision into audience growth, revenue, and lasting equity.

Hijanah is a creative lead and marketer who believes in crafting stories for the mammalian mind. She's been doing it for over ten years it for brands, agencies, her own company and the spaces in-between, sometimes building from the ground-up with $0 budgets, and other times steering outstanding creative teams through high-stakes situations. Today, she brings BBC StoryWorks' emotional storytelling legacy to APAC brands by moving audiences all over the world, leading with a love for arts, music, and minority representation.

Ed Jones leads the Brand, Creator & Celebrity Partnerships team at the PGA TOUR, responsible for driving fan growth among new audiences through creative partnerships. Prior to this Ed led the PGA TOUR’s International Content team delivering marcomms campaigns globally. Before joining the TOUR Ed led Team GB’s Marketing team at the Tokyo Olympics including the award winning I Am Team GB sports participation campaign. Prior to this he spent a decade agency side and co-founded Goal Click, the grassroots storytelling company in sport.

Lea Sandell has spent 20+ years getting paid to be extremely online - across local, regional, and global roles and across industries. With a background in online tech journalism, she built and led the social media team at WPP/Microsoft before moving into a new kind of building - as part of the Global Media Strategy team at the LEGO Group, overseeing strategic relationships across social platforms including Meta, Pinterest, Snap, TikTok, Reddit and Pinterest.

Nathalia Amadeu is a passionate brand builder with a track record of shaping some of the world's most iconic names in beauty. Most recently, she has spearheaded Vaseline's creative resurgence, helping propel the brand to the top of global creative rankings and setting new benchmarks for how brands engage with culture in the social era. Prior to this, Nathalia spent over a decade at Dove, driving transformative growth across categories and contributing to its enduring influence on the industry.

Benjamin Court has recently stepped into a Senior Marketing & Effectiveness Manager role at Karo Healthcare, where he drives marketing effectiveness across the full portfolio, following four years leading the E45 brand at a global level. Prior to this, he spent eight years at GSK Consumer Healthcare (now Haleon).

Jessie MacneilBrown leads Ben & Jerry’s social justice and activism work across Europe and Australia/New Zealand, partnering with movements and civil society to turn brand platforms into tools for change. Her background spans global business and human rights, with particular expertise in refugee rights, narrative change and values-led advocacy.

Asma Humayun is a global storyteller, creative leader and award-winning filmmaker with nearly 20 years of experience crafting campaigns that connect, inspire and create change. As Global Creative Director and Senior Producer at Shiny Toy Guns, Pakistan’s only woman-led service-based production house in the advertising industry, she has led campaigns spanning brand work and social impact films, including Pakistan’s first-ever Cannes Lions Grand Prix for Good and a Glass: The Lion for Change. Recognised as the top director in Asia Pacific by The One Club Global Creative Rankings and included in Campaign UK’s 40 Over 40, Asma draws on resilience, lived experience and navigating systemic barriers to create culturally resonant stories. Now based in the UK, she shows how embracing one’s outsider perspective can unlock creativity, leadership and human connection.

Faith Tang is a global marketing leader with over 20 years of experience across media, healthcare, trade fairs and industrial technology. Currently leading APAC Marketing for Process Industries at Watson-Marlow Fluid Technology Solutions, she develops integrated growth strategies that combine creativity, data, and customer insight to deliver measurable business impact. A former Current Affairs Producer at Channel NewsAsia, Faith has led award-winning marketing initiatives across Asia-Pacific, the Middle East, Latin America, and Europe. She brings expertise in brand strategy, creative effectiveness, social impact and customer engagement, and has served as a juror for the MMA Smarties APAC Awards and Agency of the Year (AOTY) Awards. She is also a recognized industry speaker, having shared insights at platforms including UNIDO, APEC, and the Women Economic Forum ASEAN.

30+ years of marketing communications, advertising and purpose experience - gained in agencies both large and small. Currently Managing Director of We Are Futures, a marketing agency that aims to transform the futures of brands and young people; while also serving as Board Advisor for a food platform tech startup. Wide experience of working with big brands, across private and public sectors, on consumer and business-to-business work. Passionate about motivating, mentoring and engaging people; an enthusiastic, collaborative individual who leads from the front.

Anna is Director of Communications & Social Impact at ParalympicsGB and is responsible for the organisation’s marketing and communications, domestic and international relations and social impact strategy and programmes. Overseeing the development of the organisation’s 10 year strategy ‘Championing Change’ the organisation has significantly shifted its ambition on social impact driven by the vision ‘Through sport, inspire a better world for disabled people.

Anna was Deputy Secretary General at the Rio, Tokyo and Paris Summer Paralympics and PyeongChang, Beijing and Milano Cortina Winter Paralympic Games. She is also a trustee of the National Paralympic Heritage Trust.

Yadira Noelle Harrison is a marketing rule-breaker with over 20 years shaking up brand experiences and strategy. As co-founder of VERB, she crafts unforgettable campaigns and events for brands like Airbnb, Zoom, TikTok and Reddit.

An AdWeek Experiential Executive of the Year and Adweek Creative 100 honoree, she's led VERB to 4 Cannes Lions, 2024 A-List Experiential Agency of the Year, and three Inc. 5000 rankings. Earlier work includes Airbnb Haus @ Sundance and reimagining Macy's legendary events. Texas raised her, Syracuse taught her, LA grounds her. When she's not running VERB, this karaoke queen is at a Formula 1 race or out-Bruno'ing Bruno Mars.

Keely Quinn is the Vice President of Programming & Impact at DoSomething, where she centers the voices and perspectives of young people to co-design programs that foster leadership and community. In her first year, she launched Camp Reboot, an award-winning mental health initiative that equips young people with practical tools to support their own wellbeing and support their peers—reaching thousands of young people nationwide. Recently, her work was recognized with the inaugural WORLDWiDE EdTech Award for Civic Education Tool of the Year (2026). She also leads the evolution of DoSomething’s broader program portfolio, including the Show Up for What!? series, which helps young people build sustained civic engagement to effect positive change in their communities. Under her leadership, DoSomething has shifted from one-off volunteer actions to longer-term initiatives that strengthen young people’s ability to address the root causes of issues in their communities.

Gus Fernandez is a senior marketing and inclusive growth leader with 20 years of experience spanning global brand building, agency leadership, and financial services. His career bridges creativity and strategy, with a consistent focus on culturally relevant marketing that delivers measurable business and community impact.

Gus spent 13 years in the agency world, including nine years at Van Wagner, where he led large‑scale, global campaigns for iconic brands such as DIRECTV, MetLife, and Universal Pictures. His work across sports, entertainment, and sponsorship marketing sharpened his expertise in storytelling at scale, brand integration, and audience‑first strategy. He later spent three years with Group CSE (now You Are Here Agency), where he led sponsorship strategy and execution for major national brands including Cricket Wireless, AT&T, Coca‑Cola, and Synovus Bank, driving culturally relevant partnerships that connected brands authentically with diverse audiences.

For the past 5+ years, Gus has led inclusive and multicultural marketing for U.S. Bank’s payments division, where he serves as Vice President of Inclusive Growth and Community Impact. In this role, he oversees marketing and CSR initiatives that connect the business to diverse small‑business communities, embedding inclusive growth as a core business strategy rather than a standalone initiative. He is the creator of the Small Business, Big Ambition platform, an always‑on model that blends cultural relevance, community partnerships, and performance marketing to drive growth and trust in underserved markets.

A recognized advocate for equity, allyship, and responsible marketing, Gus actively mentors emerging leaders and supports the advancement of women and underrepresented talent across the industry. He has served as a judge for the ANA Multicultural and Inclusive Marketing Excellence Awards since 2022, bringing a practitioner’s lens to evaluating work that balances cultural authenticity, creativity, and real‑world impact.

Louise Stevens is the Head of Brand Marketing and Content at the RSPCA, the world’s largest and most influential animal welfare charity. Louise spearheaded the award-winning 'For every kind' campaign, a pivotal initiative that changed the conversation around animal welfare and encouraged the public to rethink their relationship with all animals. This campaign was the cornerstone of a wider rebrand, led by Louise, that transformed the 200-year-old organisation into a modern, welcoming brand, significantly increasing consideration, relevance, and trust. Before joining the RSPCA, she enjoyed a career in events and publishing.

Michele Malejki currently serves as Global Head of Social Impact at HP Inc. and Executive Director of the HP Foundation. Recognized for her dedication to fostering positive change through both business and philanthropy initiatives, Michele oversees HP Foundation and HP Inc. strategic programs designed to advance digital inclusion and equip disconnected communities for the future of work. Michele sees technology as a great equalizer and is determined to harness HP’s unique capabilities and resources to close the global digital divide and power the future of work. In 2023, Michele and her team received the inaugural TIME “Team of the Year" award for their unwavering commitment to social impact.

In addition to her role at HP, Michele has worked with several boards including serving on the UN Women's Global Innovation Coalition for Change, the President's Council of Cornell Women, the Global Partnership for Education Private Sector Advisory Group, and the Save the Children’s Council Action Team Gender Equality.

Michele holds an MSc in Sustainable Development from the School of Oriental and African Studies (SOAS), University of London, and a BSc in Industrial and Labor Relations from Cornell University.

Rosie advises companies across the consulting, technology and marketing sectors on strategic growth through M&A around the globe.

SI Global provide sell-side and buy-side advice on Strategic M&A and Private Equity investments, as well as growth consultancy; advice on preparation for sale; and acquisition strategy & research.

Emmy, Peabody, Tribeca and Cannes Lions award-winning marketer, producer and business leader Ross Martin is Co-Founder and President of Known. He has been named one of Fast Company’s 100 Most Creative People in Business, an Ad Age Media Maven, Fortune’s 40 Under 40 and one of Adweek’s 50 Most Indispensable Executives in Marketing.

Brand and communications Agency leader with 30 years experience across disciplines in networks and independents and working across the world. Currently leading 2LK, a proud EOT Indie changing the way live brand environments are designed and created for leading tech brands and their business audiences. Passionate about putting creativity at the heart of business, driving people and outcomes.

Pathum Perera is Group Client Servicing Director at Magic Mango Group Sri Lanka, where he leads client servicing across a portfolio of more than 30 brands spanning banking, telecommunications and FMCG. Over 20 years in the industry starting on the media side before rising through account and client leadership at both network and independent agencies he's built a career on a simple belief: agency business is a trust business first, and creativity second. A multiple Effie and 4As award winner, Pathum was appointed to the Board of Directors of 4As Sri Lanka in 2026, where he works to raise the standards of the industry he now judges.

Taku is the APAC Integrate Strategy Partner at Dentsu Asia Pacific. He has taken a strong leadership and influence to drive new initiative to shape the future of clients’ business, agency and the society.

Taku has a wide experience of creative solution development with a strong strategic thinking, offering not only traditional creative executions, activation, but also brand management, data, technology, and content. He has deep experience providing solutions for various markets in APAC.

Taku has been committing himself to provide innovative solutions for just one purpose, to drive positive changes.

Harshit Jain, MD, is a physician who has spent two decades at the intersection of healthcare and marketing. After practicing medicine, he led innovation at McCann Health, creating award-winning campaigns including the Immunity Charm project. In 2020, he founded Doceree, the world's first AI-powered operating system for healthcare marketing. Recognized as a PM360 Elite Disruptor and named among Entrepreneur Magazine's Top 25 Healthtech Entrepreneurs, Technology Founder of the Year by Digiday, Dr. Jain holds multiple accolades and has been the jury of many global awards, including the Globee Awards. He is also the host of the award-winning podcast The Next Marketing by HJ. His work bridges behavioral science, technology, and healthcare to transform how pharmaceutical companies engage with physicians.

Karen started her career in the UK music industry, running her own agency and later leading digital at Columbia Records, before shifting into brand strategy for Converse, Coca-Cola, and Spotify. She's now Managing Director, Head of Brand Strategy at Code and Theory, where she shapes brand and CX work for clients like Amazon, Microsoft, Con Edison, Visa, AT&T, and MS NOW. Her work and thinking have been widely covered in industry press. She's known for pushing human-centered, emotionally resonant strategy and for building AI-assisted tools that change how teams work. She brings a healthy cynicism, unstoppable curiosity, and a real "why" obsession to everything she does, always digging for the thing that makes the work actually interesting.

Aruna Natarajan is Chief Client Officer, North America at Assembly Global, where she leads client relationships across the agency portfolio and drives the company’s organic growth strategy. In this role, she partners closely with clients to advance their transformation agendas, ensuring they have access to the strategic leadership, media expertise, tools, systems, and processes that power Assembly’s Brand Performance Planning approach.

Gabe has spent over a decade combining his love of advertising, expertise with creators, and a passion for culture to help brands reach the people and places traditional agencies can’t. Over the past 14 years, he has built Reach into an award-winning agency in the Creator space that has worked with Nestle, Unilever Microsoft, Clorox, and Google. Before forming Reach, Gabe worked at Pepsico and WME.