Eoghan O'Driscoll is a Creative Director at AKQA New York with over 13 years of experience creating global campaigns for some of the world's leading brands. Having worked across Europe and North America, he has led award-winning creative for clients like Coca-Cola, Samsung, Nike and UGG. In addition to his agency work, Eoghan directs under the name MUTANT, developing commercial, fashion, and music-driven storytelling.

Michaela is a Strategy Business Director with 14 years’ experience across Northern Europe and North America, spanning media strategy, planning and activation. She brings deep FMCG expertise, having worked with brands including Haleon, Kimberly-Clark and Unilever, and has a proven track record of delivering effective, award-winning campaigns that drive measurable growth and digital transformation.

Iain Lawrence is a UK based Director and Transmission's Creative Director. With a background in Features, TV dramas and Music Videos, he brings a distinctive vision to big ideas, driving the creative output from Transmission. Leading a number of Transmission's biggest clients, he establishes a confidence in those brands to push beyond the norm. He is at his happiest behind a camera on a busy, bustling set, working with artists, innovators and creators. All together, trying to tell a story, beautifully. Iain is also a sought-after collaborator in writer’s rooms and thrives when helping shape creative narratives and working with global talent to bring them to fruition.

John-William Awbrey, head of brand & campaign insights at Sky. With nearly 10 years client-side and previous experience agency-side, John-William has built a career around making marketing effectiveness both actionable and influential. He developed Sky’s measurement framework and helped shape its creative evaluation approach, giving teams clearer ways to achieve better brand and campaign outcomes. Whether it’s testing creative or translating insights for the C-suite, his focus is on bringing rigor and real-world impact to brand performance

As the Client Services Director at MullenLowe Group Sri Lanka, Wajinie leads LoweLintas, the 2nd largest Business Vertical of the group with quiet confidence, grounded in the belief that impactful leadership is measured through influence, trust, and results; not volume. She is responsible for over 40 brands and believes in purpose driven campaigns. Beyond the boardroom, she volunteers her time teaching children with developmental disabilities and is a committed animal welfare advocate; a reflection of the same empathy and sense of responsibility that defines her leadership every day.

Matei is a professional skipper and part-time Creative Director. He enjoys yachts, motorcycles and planes considerably more than ads, which is inconvenient, since ads are what he is occasionally paid to think about. He has served on international juries, judged more case films than is probably healthy, and won enough awards to know they matter less than people pretend.

Michael Gray is a Creative Director at KAYAK, based in Copenhagen. Before joining KAYAK, he worked in trivago’s in-house creative team in Germany. He began his career working in television, in the UK, with broadcasters and production companies including the BBC, ITV, Sky, and Endemol Shine Group.

A creative leader and passionate advertising dweeb, Rich is currently the Creative Director and & Head of 4Voice, Channel 4's in-house tone of voice, scripting and audio design agency. He's worryingly obsessed with compelling brand storytelling and a big believer that collaboration's the key to great creative. Well, that and biscuits. He judges for various awards bodies to indulge his love of portals. He's also Co-Founder and Director of Good Guy Films because who needs sleep.

Pyit Sone Oo is the CEO of BEYOND 360, one of Myanmar’s fastest-growing advertising and brand agencies. With over 10 years of experience in advertising, branding, and creative strategy, he has worked with leading local and international brands across telecom, banking, FMCG, insurance, and lifestyle sectors. His work focuses on building strong brand ideas that connect business goals with human insight and culturally relevant creative execution. He is also involved in industry judging and creative evaluation, bringing a perspective shaped by both strategic thinking and hands-on agency leadership.

Gilda Valle is one of the most respected and admired strategy directors in Ecuador, with 20 years of experience. She is now recognized as a significant figure in the field of strategic planning. Currently, she leads the strategy department at Garnier Ecuador, developing valuable strategies for the country’s and the region’s main advertisers. She has served as a Mentor in Good Latinas for Good and a judge in the most important advertising festivals such as Warc Awards, Effie Latam, Effie Ecuador, El Ojo de Iberoamérica, New York Festivals, Young Lions Ecuador, Fiap, etc. She is one of the most awarded women in her country.

Pam Mangat is Global Head of Creative for BBC StoryWorks, leading the creative vision behind award-winning, multi-platform campaigns. With over 20 years of storytelling expertise, she is passionate about crafting emotive narratives on the issues shaping society today, bringing a deep understanding of what makes audiences tick and creating work that resonates globally.

Over the years, I've helped build some of the world’s biggest brands, as well as a few local favourites. From telecoms to transport, food and drink to finance, high-tech to high-street and healthcare. And most things in between.

As Chief Marketing Officer of Outernet, Jessica Dracup-Holland leads marketing and communications for the UK's most visited cultural attraction, welcoming more than 120 million visitors a year in just three years since launch. Previously Head of Campaigns and Strategic Communications for the Mayor of London, she helped steer messaging on some of the city's most pressing issues, from violent crime to COVID-19 recovery to climate initiatives. Today, she oversees a media platform that fuses culture, technology and scale.

Richard Denney began his career at Y&R, where in his first year he won a Cannes Gold Lion for St Mungo's interactive cinema campaign. He went on to create award-winning work for Land Rover at RKCR/Y&R before joining Saatchi & Saatchi, where he wrote the multi-award-winning Carlsberg Old Lions commercial and Visa's iconic Running Man campaign. In 2008, Richard moved to DDB London, creating standout work for Budweiser, Kwik Fit, Volkswagen, Harvey Nichols and Tropicana. He joined DLKW Lowe as Executive Creative Director in 2011, helping lead the agency through a six-year run of award-winning, highly effective work. Under his creative leadership, DLKW Lowe was named the UK's Most Effective Agency at the Effie Awards in both 2016 and 2017. In 2017, Richard joined St Luke's as Executive Creative Director, where he led the UK's largest behaviour change campaign during the COVID-19 pandemic with the nationally recognised #StayHomeNow initiative. Promoted to Joint Chief Creative Officer in 2024, he has since overseen award-winning work for South Western Railway, Butterkist, Dole and Heathrow.

Chloé Templeman is an award-winning designer with a sharp eye for design and a passion for brand transformation. Originally from Scotland, after 17 years rising through London’s top agencies, Chloé leads the creative team at independent brand design agency Pearlfisher as Executive Creative Director, driving growth and cultural impact through design that dares to make a difference. Beyond her creative achievements, Chloé is a passionate advocate for the next generation of talent and has a wealth of experience as a judge, speaker, and mentor dedicated to nurturing young designers and supporting women into leadership across the industry.

I am the VP of Design at RAPP UK, where I lead a dynamic, multi-disciplinary team of twenty. Over a career spanning 26 years, I have helped shape the creative direction of renowned brands including BBC, Dishoom, IKEA, KFC, Mercedes-Benz and Ralph Lauren. My work has been recognised with more than 100 creative awards from prestigious institutions including D&AD, Cannes Lions, Creative Circle and the DMA. I am committed to elevating the value of design across industries and, beyond my agency role, contribute to the wider creative community through thought leadership, published articles, industry commentary, judging panels and initiatives that champion design excellence and innovation. Throughout my career, I have embraced the responsibility of nurturing underrepresented talent, mentoring emerging designers and helping to develop the next generation of creative leaders.

Leigh Chandler is the Founder and Executive Creative Director of Sister Mary, a strategic design and innovation studio building brands that inspire devotion. Founded in 2023, Sister Mary was created to bridge the gap between strategic rigor and creative craft, helping brands build deeper emotional connections with the people they serve. In less than three years, Leigh has grown the studio into a trusted partner to companies including Diageo, PepsiCo and FIFCO USA as well as start-ups in the beverage and wellness spaces including SpikedAde and Niteswim. Before founding Sister Mary, Leigh was a Partner at Vault49 in New York, where she spent nearly a decade leading global branding and innovation programs for some of the world's largest food and beverage companies. Originally from the UK, Leigh began her career at Fitch, rising from intern to Design Director under the mentorship of Sir Rodney Fitch. There, she developed a multidisciplinary approach to brand building, working across identity, retail and experience design for clients including Formula 1, Vodafone, Molton Brown and leading cultural institutions. Her work has been recognized by D&AD, The Clios, ADC, DBA Design Effectiveness, Pentawards, Design Week and The Dieline. She has served as a juror for D&AD, ADC and The Clios, and is a frequent speaker on branding, creativity and the art of building brands people genuinely care about.

Madelyn Owens is a designer and creative leader who helps organizations turn complexity into clarity through strategy, design, and storytelling. Over her 15+ year career, she has led award-winning work for global brands, niche luxury clients, mission-driven nonprofits, and everything in between. Madelyn believes that good design is about problem solving and relishes the opportunity to apply design thinking to business challenges. As a creative leader, she strives to create a nurturing environment where creatives feel safe to think big, take risks, and share that weird idea — that's when the magic happens. After a decade in NYC building her design practice, she settled in Detroit, where she currently serves as the Executive Design Director at Bader Rutter.

Marianne Shillingford is a colour expert with over 30 years experience in the interiors and design industry. As Creative Director of Dulux at AkzoNobel, she helps to create the colours that transform spaces and inspire how we experience the built environment. Her creative journey has always been rooted in paint. It began with the decoration of traditional narrowboats and fairground rides, evolving into large-scale mural work and specialist finishes. Even now, there is rarely a day she is without a paintbrush. Marianne is also the founder of the Colour in Design Awards which celebrates bold, brilliant use of colour by emerging new designers across multiple disciplines and she can't wait to see what the Drum Awards submissions have to offer this year.

Award winning creative Director with over 12+ years of design expertise. Donya leads a team of multi-disciplined experts, bringing strategic art direction and senior counsel to complex brand challenges. Her work spans consumer and corporate sectors, with a strong foundation in brand identity and editorial design. Delivering award-winning solutions through innovation, meticulous problem-solving, and creative storytelling.

Amanda Kent transforms the world's most beloved entertainment brands into physical consumer products fans can hold and cherish. As Global Senior Branding Manager, Consumer Products at Netflix, she leads the design strategy and creative excellence across branding, packaging and retail environments. With a career spanning 20+ years at London’s top brand design agencies, she has developed deep expertise in delivering creative solutions underpinned by strategic thinking. Amanda brings a discerning eye for design craft and a passion for work that connects with audiences.

Sue Walsh is a designer, strategist, educator, and writer whose work explores design as a mechanism for transformation. Over a career spanning more than three decades, she has worked across visual, editorial, experiential, and strategic design, helping organizations and individuals imagine new possibilities in times of change.

She is Senior Advisor, Design at SYPartners, an independent design consultant, and teaches in the MFA Design program at the School of Visual Arts. Earlier in her career, she spent nearly a decade as Senior Art Director at Milton Glaser's studio, an experience that continues to shape her belief that design is not simply a discipline, but a way of seeing and shaping the world.

Roger Rohatgi is a pioneering leader in AI and digital transformation, shaping the future of Agentic AI as Chief AI Officer at Chai. With more than 25 years of experience, he has led design, AI, and digital efforts across a wide range of global enterprises. As BP’s first Chief Design Officer, Roger built and led UX and digital design at scale and helped advance AI innovation through collaborations with MIT and Harvard. An award-winning creative, trusted advisor, and sought-after speaker, Roger bridges AI innovation with real-world impact. His deep expertise in AI strategy and human-centered design positions him as a leading voice in the AI revolution, focused on responsible, human-centered AI.

Sarah Pettitt (Taylor) is Senior Group Business Director at Seedtag, where she helps brands think bigger, move faster, and connect more meaningfully with their audiences. Before joining Seedtag, she honed her skills at Outbrain, Evolve Media, and Spiceworks, building partnerships and leading teams that made a real impact. Known for bringing equal parts strategy and spark to her work, Sarah has played a key role in growing Seedtag’s UK presence. She’s also passionate about championing diversity and inclusion in advertising, believing the industry is at its best when everyone has a voice.

David Bateman Williams is Head of Image Creation at Inspired Thinking Group (ITG), where he leads global image production, content operations and AI-driven creative workflows. With over 15 years' experience across retail, e-commerce and digital content, he has held senior leadership roles at ITG, THG Studios and Gymshark, overseeing large-scale creative production and delivery. He specialises in scaling high-volume content creation, driving digital transformation and integrating emerging technologies to enhance brand and customer experiences.

Matt is a customer experience and strategy leader focused on shaping what's next for digital. Currently at Critical Mass, he blends strategic thinking with user-centred design, helping brands navigate complexity, uncover opportunity, and create meaningful customer value. Matt has led experience transformation work across sectors for global brands including General Motors, Google, Coca-Cola, EY, and GE. He is particularly passionate about the intersection of AI, customer experience, and digital transformation; with a focus on how emerging technologies are reshaping the relationship between brands and people.

Jeremie Moritz brings over 20 years of expertise in digital strategy, eCommerce, and integrated marketing communications with deep experience in the spirits industry. As Global Head of Integrated Marketing at Campari Group, he leads Marketing transformation initiatives across more than 50 brands and 25 Markets.

Chanuttita is a marketing expert and regional CRM and data lead at Michelin for APAC, with extensive experience in digital marketing, MarTech, and community engagement.

With over two decades in the live experience industry, I've had the privilege of delivering hundreds of global events for brands including Diageo, Google, LinkedIn, Amazon, TikTok, Netflix, and Boeing. Throughout my career, the focus has remained the same: creating experiences that drive action. As Group Managing Director of Verve The Live Agency, I lead our teams across four offices in Dublin, London, Amsterdam, and Singapore. I also sit on the Leadership Team at The Opus Group, a purpose-built network of experiential agencies united by a shared mission: creating experiences that drive action for the world's most influential brands. Day to day, I oversee a talented group of event professionals delivering everything from corporate events and product launches to experiential campaigns and sponsorship activations.

Susan joined BBH in 2010 and became Partner in 2018. As Head of Experience Production she oversees a team that manages end-to-end delivery of digital, activation and experiential projects - essentially anything and everything other than film & art.

I’ve spent more than 20 years creating and delivering ambitious live experiences for brands including Bentley, MG, Maserati, Pirelli, McLaren and Lotus. My career has been built around bringing creative thinking, technical expertise and operational precision together to turn complex ideas into experiences that feel effortless, purposeful and memorable. As Managing Director of Vyra, Vanta and Brooklands Studio, I lead three complementary businesses spanning creative experience design, specialist touring technology and studio production. Day to day, I oversee the strategic and creative direction of the group, supporting multidisciplinary teams across experiential campaigns, product launches, live events, technical production and complex brand environments.

Drew Huddleston is EVP, Experience at Dentsu Creative, with over two decades shaping user-centric digital and physical experiences for some of the world's most iconic brands, including Nike, Disney, Delta, Barclays and Tag Heuer. Previously Global Head of Experience at Haleon and Executive Director Experience Design at AKQA, he has led design and UX research teams across global organisations, marrying commercial pragmatism with creative vision to deliver measurable business impact – from billion-dollar growth opportunities to award-rated consumer apps. His approach is grounded in rigorous research, data analysis and a deep understanding of consumer needs, consistently translating insight into solutions that resonate both emotionally and functionally. A committed team leader, he is equally invested in mentorship and advancing the craft of experience design.

I've transformed organizations at scale through design. At Sonos, I owned the global brand across campaigns, product launches, partnerships, and grew DTC. And learned how to take a late-stage startup public. At H&R Block, I built and led a 40+ person organization delivering consumer products used by tens of millions, including the industry's best AI assistance. We weren't satisfied. I led Spruce, a 0 to 1 mobile banking product, from concept to launch. I’ve been asked to overhaul how companies make work, decisions and their values.

Since launching in 2013, Canva has grown to more than 265 million monthly users worldwide and surpassed $4 billion in annualised revenue. From presentations and videos to whiteboards and complex visual content, more than 40 billion designs have been created in Canva across nearly every country in the world.

Jimmy Knowles is Global Head of Experiential Marketing at Canva, where he leads the company's global event strategy -- including Canva Create, the creativity festival that now draws thousands in person and millions online. His team brings the Canva brand to life across conferences, cultural moments, and community experiences that connect the company's 270 million users in bold and meaningful ways.

Before Canva, Jimmy was Creative Lead for Experiential & Production at Airbnb, shaping some of the brand's most beloved large-scale experiences. Prior to that, he spent nearly a decade at CIVIC Entertainment Group, leading experiential strategy for clients including Meta, Disney, HBO Max, Ford, and Warner Bros. Discovery.

Recognised by Variety's Hollywood New Leaders, BizBash's Industry Innovators, and Event Marketer's B2B Dream Team, Jimmy is known for blending big vision with human-centred storytelling -- and a belief that the best experiences aren't just events, they're moments that make people feel seen and inspired.

Jason brings 20 years of leadership experience across B2B sales, commerce, and retail media. He has held senior roles at Hasbro, Publicis Groupe, and WPP, and specialises in building data-led growth strategies that drive measurable business outcomes. His work has supported global brands including Colgate-Palmolive, Amazon, Samsung, P&G, HP, L’Oréal, and Disney. Jason is also a recognised industry leader, named to The Drum’s 2026 Commerce Media Power 100 and Chair of IAB Europe’s Retail & Commerce Media Committee.

Scott Sutton has spent more than 20 years helping brands turn media investment into measurable business growth, from AT&T and Mars to Nissan, Bridgestone, and now CKE Restaurants, where he oversees more than $150 million in annual media across Carl’s Jr. and Hardee’s. He believes the best media work is both analytical and creative, grounded in measurement but always looking for a smarter, more original way to reach people. He is known for translating complex, multi-brand strategy into clear direction for franchisee partners, and for treating media as a place where ideas matter as much as efficiency.

Magda Szmilewska is a global media strategy and investment leader with 15+ years of experience across Europe and the US, working on both the brand and agency sides. She specialises in building data-led media strategies that drive business growth, optimise investment, and improve marketing effectiveness across global markets. She has served as a jury member for several prestigious global media and marketing awards and is passionate about work that combines creativity, effectiveness, and measurable business impact.

I've spent 17 years in the world of media, across roles in Activation, Strategy and Planning. There's never been more evolution in our industry than right now, and so the chance to step back, take stock, and be inspired by the amazing work that we collectively continue to produce is always a privilege. Looking foward to getting stuck in and seeing some of that brilliance.

Matthew is a communications strategist – specialising in technology marketing for the professional services industry. He has been involved in shaping market insight and creating communication strategies for most of his career. He has led brand and comms for FTSE 100 and NYSE listed businesses in the UK, USA and in a number of countries around the world. Matthew always has an eye on the trends and opportunities of a market. He loves bringing the professional services market to life, showcasing not just how tech is revolutionising the industry – but explaining why and painting a compelling picture of the future. 

Managing Director of HUNTER: UK, Daisy Pack has over 25 years of consumer lifestyle and thought leadership PR experience. Improving discoverability for brands through GEO (Generative Engine Optimisation), Daisy is championing the renewed role of earned media for clients looking to earn attention in an AI-powered world. A specialist in insight-driven, multi-platform campaigns which engage audiences into action, Daisy has delivered award winning work for some of the world’s most famous brands. Heading a growing team which builds brand love through culture, Daisy’s expertise helps earn positive attention and business impact for Hunter’s clients.

Currently PR Director at Valtech Radon, Frida has more than 13 years of experience within PR and creative work. Combining creativity and PR expertise, she specializes in innovative work that earns its way to people’s hearts. She’s created award winning international campaigns for clients such as Samsung, Pantene, Wikipedia and Eton Shirts. With more than 30 creative award recognitions her work has been recognized by Cannes Lions, Cresta, CLIO, One Show and Eurobest. Outside client work she’s a reoccurring teacher at Berghs School of Communication, ranked amongst the top creative schools worldwide, where she teaches creative ideation and acts as a coach during exam projects – mentoring the next generation of creatives.

Chris is a seasoned public relations and brand leader with an extensive background in strategic communications. He honed his expertise in agency PR at top firms like Ogilvy before spending nearly 11 years in leadership at ZALORA Group, where he built the e-commerce giant’s regional communications from the ground up as Group Director. Currently, he serves as the Head of Brand & Strategic Communications at Lions Befrienders. In this role, he champions impactful storytelling and tech-driven innovation to empower seniors, addressing critical challenges and finding strategic opportunities in healthcare and active aging as Singapore transitions into a super-aged society.

Charlotte Mitchell is Head of Communications, Strategic Planning and Film at Sky, where she leads communications strategy across Sky's entertainment portfolio, as well as leading their original film campaigns. During a 15-year career spanning media, technology and energy, she has delivered award-winning campaigns, major launches and headline-grabbing moments involving global talent, senior executives and complex stakeholder groups. She loves smart strategy, brave creative ideas and campaigns that make a genuine impact on audiences and businesses alike.

Natalie is Head of Consumer PR at Asda, where she leads consumer PR and brand campaigns. With more than a decade at Asda and previous experience spanning agency and entertainment communications, she specialises in earned media, brand storytelling and integrated campaign development. Natalie has helped shape Asda's consumer communications strategy through creative, culturally relevant campaigns that drive engagement and business results.

With 20+ years' blue chip experience in comms, Elly has led award-winning, integrated campaigns for the likes of Virgin Atlantic, Tesco, Vodafone, McDonald's, Barclays and Unilever. Elly's strategic and creative leadership not only ensures Tin Man campaigns deliver in spades but has contributed to the hundreds of industry awards Tin Man has amassed over the years.

With over 15 years’ experience at some of the UK’s best-regarded agencies, Jo has strategised and directed social and influencer programmes for major consumer and corporate brands. Currently leading social and influencer at MSL and working as part of global specialist teams across the Publicis network, she has worked across all areas of social, from community management to global campaigns, as well as supporting executives with personal branding and employee advocacy. During her career, she has with leading brands across a huge variety of sectors including Adobe, Microsoft, Lloyds Bank, Tesco, Vauxhall, Ferrero, P&G and Unilever, and has contributed thought leadership to industry publications such as PR Week and The Drum.

I've been working in content for over 14 years covering the usual gambit of copywriting, blogs, newsletter, long-form, social media, and everything else that involves words. I now work at the RSPB and head up the award-winning UK social team, where I get to manage an incredibly talented team of geniuses.

Jeanette is the Founder of BEYONDinfluence, an innovative influence marketing agency dedicated to advancing clients' marketing strategies in the digital era. She has tapped emerging social technologies for small and Fortune 500 companies globally in the automotive, luxury, and consumer product industries. Recognized for her contributions, she has been named one of the TOP 50 Global Influencer Marketing Professionals and Global Top 30 Female Leaders in the Creator Economy by Hello Partner. She also serves as Chairwoman of the German Influencer Marketing Council (BVIM e.V.) and is Co-Founder of the European Influencer Marketing Association (EIMA).

Simone is a distinguished digital marketer with almost two decades of experience across both client and agency side. Throughout her career she has crafted innovative social media solutions for top-tier brands spanning travel, finance and telecoms. As Head of Social Media and Comms Planning at Bally's, Simone brings creative ambition to one of the most tightly regulated industries — proving that compliance and standout content aren't mutually exclusive. She thrives on collaboration, partnering with internal teams and external agencies to produce work that is both bold and accountable to results. Known for her adaptability and instinct for what's next, Simone returns to The Drum Awards as a judge for a second year, bringing a sharp eye for the ideas that genuinely move brands forward.

Jordan Stone is a creative brand marketer that has specialised in social, content & creator marketing since they all became ‘things’. For almost 20 years he’s helped brands effectively reach, engage, and convert their target audiences in the very place they now spend most of their time. He’s driven brand growth for Vodafone UK, leading social marketing excellence for consumer and business audiences since 2017. Before moving client-side Jordan he held a variety of senior leadership positions at global socially-led creative agency We Are Social. There he honed his craft with brands like Jaguar, Audi, Samsung, Netflix, Cadbury Dairy Milk, Reebok and Expedia.

Erin has been leading creative teams and shaping brand visions for over 20 years. A writer by trade, she has crafted powerful brand voices for clients such as Papa Johns, Toyota, The International Spy Museum, The Virginia Lottery, and many more. Her award-winning campaigns have included mailing a tarantula and making Robert De Niro laugh. Erin’s thought leadership has been featured in Variety, Forbes, AdWeek, Ad Age, Digiday and Campaign Magazine. Last year, she was a judge for the Clio Awards.

Izzi Seagrove is the Founder of IK Consulting, a strategic growth consultancy helping brands build relevance, drive demand and create long-term commercial value. Working across brand, creator and growth strategy, Izzi partners with global brands, startups and scale-ups to develop marketing ecosystems that connect culture, community and commerce. Her expertise spans influencer and creator strategy, athlete partnerships, brand positioning, commercial growth and proprietary IP development. With experience across beauty, wellness, technology and sport, Izzi is known for combining strategic thinking with hands-on execution—embedding within businesses to help shape direction, unlock new opportunities and accelerate growth. Through IK Consulting, she helps brands navigate the evolving creator economy, turning audience attention into sustainable revenue, stronger brand equity and scalable growth.

Alissa Khan-Whelan is the CEO and founder of Happy Yolk, a London-based social-first creative agency specialising in brand strategy, content, creator partnerships and paid social. She was part of the team behind the viral World Record Egg phenomenon and went on to launch Happy Yolk in 2020, building it into an award-winning agency serving clients across the design, lifestyle, beauty and retail sectors. Today, she oversees the agency's strategic direction and growth, while continuing to work closely with clients on brand, creative and social strategy.

Dani began her career in television, producing and directing editorial, lifestyle and entertainment content for the BBC, ITV, Channel 4, 4Music and MTV. She then joined global agency TVC Group, where she spent a decade developing its digital branded content offering, rising to the role of Global Director of Client Services and leading campaigns for brands including Red Bull, Bacardi and Otis. Following senior director roles at 4media Group and Studio of Art & Commerce, Dani joined The 10 Group in 2020. As Chief Content Officer, Dani leads client partnerships, creative brand campaigns and content strategies for global clients including Clarios, PUMA, Sodexo and VMO2

With more than a decade navigating the fast-moving world of social for brands, Hannah Mahony has helped the likes Virgin, O2, Compare The Market, Samsung, Dyson, White Claw, LVMH and Co-op cut through noise whether it be creatively, strategically or tonally. As Social and Influencer director at VCCP, she has become a go-to for influencer activation and social cultural insight.

Leading all things influencer at VCCP she helped form Virgin Media’s Ping Things series which won 'People's Love' and bronze in 'Social Excellence: Best Creator' at The Lovie Awards.

Most recently she’s been rolling out Tinder’s influencer strategy, activating multiple social series, an always on approach plus one-off multi-influencer campaigns in tandem.

Kaylie is a strategic marketing and communications professional with experience in social media, content strategy and brand storytelling. Throughout her career, she has worked across the food and beverage, finance and non-profit sectors, leading brand development, marketing and digital communications initiatives that drive meaningful audience engagement. She currently leads social media at the Singapore Kindness Movement, where she develops social media strategy and national campaigns that inspire kindness and encourage positive behavioural change across Singapore.

As Creator Business Director at MG OMD, Sophie lead the agency’s creator marketing strategy, working closely with brands and talent to deliver commercially driven, culturally relevant campaigns. As a senior leader within the team, she brings strategic oversight, deep industry expertise, and a proven ability to scale creator partnerships that drive long-term value.

Over the past five years, Emily has established global influencer and social communities, worked on the acquisitions of Influential and Captiv8, and is now working on the integration of those teams and Publicis' global influencer approach. Prior to joining Publicis, Emily was Head of Content at the Honey Partnership, working with brands such as Alibaba. She joined from Contagious, a publication and consultancy that covers new forms of advertising, where she was managing editor. ​

Thomas is 30 and is the co-founder & Chief Creative Officer of BeInfluence Europe, the most awarded and fastest growing creator marketing agency in Europe. BeInfluence Europe counts 75 team members spread across its offices in Brussels, Paris & London and is the AOR of 100+ clients for which it has designed, set-up, executed and analyzed 2000+ organic creator, creator-led social, creator-led PR & creator-led experiential campaigns across 35 countries by activating over 20k creators. BeInfluence became in 2025 the first European creator marketing agency ever to win a D&AD Pencil and was the world's most awarded independent agency at the Global Influencer Marketing Awards, alongside 20 other national & international creativity & effectiveness awards won.

Benjamin Court has recently stepped into a Senior Marketing & Effectiveness Manager role at Karo Healthcare, where he drives marketing effectiveness across the full portfolio, following four years leading the E45 brand at a global level. Prior to this, he spent eight years at GSK Consumer Healthcare (now Haleon).

Jessie MacneilBrown leads Ben & Jerry’s social justice and activism work across Europe and Australia/New Zealand, partnering with movements and civil society to turn brand platforms into tools for change. Her background spans global business and human rights, with particular expertise in refugee rights, narrative change and values-led advocacy.

Asma Humayun is a global storyteller, creative leader and award-winning filmmaker with nearly 20 years of experience crafting campaigns that connect, inspire and create change. As Global Creative Director and Senior Producer at Shiny Toy Guns, Pakistan’s only woman-led service-based production house in the advertising industry, she has led campaigns spanning brand work and social impact films, including Pakistan’s first-ever Cannes Lions Grand Prix for Good and a Glass: The Lion for Change. Recognised as the top director in Asia Pacific by The One Club Global Creative Rankings and included in Campaign UK’s 40 Over 40, Asma draws on resilience, lived experience and navigating systemic barriers to create culturally resonant stories. Now based in the UK, she shows how embracing one’s outsider perspective can unlock creativity, leadership and human connection.

Faith Tang is a global marketing leader with over 20 years of experience across media, healthcare, trade fairs and industrial technology. Currently leading APAC Marketing for Process Industries at Watson-Marlow Fluid Technology Solutions, she develops integrated growth strategies that combine creativity, data, and customer insight to deliver measurable business impact. A former Current Affairs Producer at Channel NewsAsia, Faith has led award-winning marketing initiatives across Asia-Pacific, the Middle East, Latin America, and Europe. She brings expertise in brand strategy, creative effectiveness, social impact and customer engagement, and has served as a juror for the MMA Smarties APAC Awards and Agency of the Year (AOTY) Awards. She is also a recognized industry speaker, having shared insights at platforms including UNIDO, APEC, and the Women Economic Forum ASEAN.

30+ years of marketing communications, advertising and purpose experience - gained in agencies both large and small. Currently Managing Director of We Are Futures, a marketing agency that aims to transform the futures of brands and young people; while also serving as Board Advisor for a food platform tech startup. Wide experience of working with big brands, across private and public sectors, on consumer and business-to-business work. Passionate about motivating, mentoring and engaging people; an enthusiastic, collaborative individual who leads from the front.