Pam Mangat is Head of Creative, leading the vision behind our award-winning global digital campaigns and driving innovation through the Special Projects team. She brings deep expertise across sectors – from global health, science and technology to fashion and Climate— blending the BBC’s storytelling heritage with industry expertise to create bold, impactful work.

Before moving into branded content, Pam was a Senior Journalist at the BBC producing films for national news bulletins, Newsnight and current affairs programmes. Her journalistic background has honed her sharp instinct for stories that resonate with global audiences.

I have spent 30 years in the advertising industry at both major networks, such as Dentsu and WPP, and more recently genuine independents. Primarily focusing on Out Of Home communication, thoughtful innovation, measurable insight and a passion for client service have been the core drivers. As the Managing Director of Mediabridge my responsibilities pivot between aiding the team to deliver the aforementioned qualities whilst helping the CEO deliver the vision for the future. With technology at the heart of how Mediabridge operate, we are in a good place for the evolution of what is to come.

Kira is a strategic, data-driven marketing leader with 15+ years of experience driving innovation across global brands including AOL, TechCrunch, Verizon Media, Yahoo, Hivestack, and Perion. She currently leads Perion’s global digital, activation, and experiential marketing teams, where she builds impactful, cross-channel strategies that drive growth and brand connection.

Known for her full-stack expertise and storytelling acumen, Kira blends creativity with analytics to deliver results at scale. A passionate mentor and advocate for inclusion, she supports emerging talent through the AMA Toronto Chapter and serves on the DPAA Women’s Empowerment Board.

Gabe Gordon is CEO and co-founder of Reach Agency.  Gabe has spent over a decade combining his love of advertising, expertise with influencers, and a passion for culture to help brands reach the people and places traditional agencies can’t. Over the past 13 years, he has built Reach into an award-winning agency in the Creator space that counts Nestle, Microsoft, Clorox, and AB InBev as long-term clients. Before forming Reach, Gabe worked at Pepsi and WME.

17+ years of experience successfully leading connections and media strategy for top agencies and brands in numerous sectors: CPG, QSR, telecom, entertainment, automotive, insurance, and retail. Insights-driven focus on communication and data strategy, media planning, and resource allocation. Passionate about integrating innovative data solutions into omnichannel planning and buying.

As CMO at VIOOH, the leading premium digital out of home (DOOH) supply side platform, Helen is responsible for global marketing strategy, thought leadership and supporting the expansion and adoption of programmatic DOOH worldwide. She is committed to helping the OOH industry transition to audience-led and programmatic trading, maximising the opportunities for OOH within the wider digital media landscape.

Helen has previously held senior marketing roles at Parkopedia, O2, Turn, and Microsoft Advertising. Whilst at adtech company Turn, Helen set up and ran marketing across the EMEA region, helping grow programmatic display from a niche buying methodology to a majority share of market spend. Helen spent the first 9 years of her career client-side at United Airlines and Air France.

Parekhit Bhattacharjee is a global communications leader with deep expertise across brand storytelling, PR, and influencer strategy. He has led strategic communications for tech and innovation brands across Asia and Europe, including during his time at WPP for Ford Motor Company, and at Genesis Burson-Marsteller in India. Currently, he heads global communications for Logitech’s Core product business, shaping narratives that bring human-centered design and flexible work to the forefront.

Fiona Gordon is the Global CEO of Advertising at Ogilvy. She is responsible for ensuring the creative network’s advertising, brand, and content capabilities drive measurable impact for clients' brands and businesses. Fiona's career at Ogilvy and WPP has spanned leadership roles across three continents (EMEA, Asia, USA) including as CEO of Ogilvy UK from 2021-2024. Throughout her career she has led the agency’s work on a range of iconic brands including Unilever, Boots, American Express, GSK, Singtel, and Mondelez.

Ali has led marketing and content strategy at Revere Agency for 12 years. It's her latest adventure in a career that spans 25 years in B2B marketing - yet she remains endlessly curious and enthusiastic about buyer behaviours, market shifts and insight-driven engagement. Ali champions meaningful B2B marketing and is excited to see how this year's award entries will challenge the status quo.

Kevin Dunckley is the Chief Sustainability Officer at HH Global. In his role, he developed and is responsible for HH Global’s market-leading ‘Innovation with Purpose’ sustainability programme.

Kevin has developed an ecosystem of partners, including some of the most innovative startups alongside universities and selected NGOs.

He also conceived and launched the industry-leading supply chain program, ‘the Sustainable Procurement Framework (SPF)’ in 2022, and the ‘Conscious Creative’ circular design program, which launched in early 2023.

Kevin is an Executive Fellow of King's College London, an Advisory member of the UN Global Compact UK, a Speaker for Schools, a Mentor to Black Business and has held advisory positions on the Google Cloud Council and the Forbes AI Executive Advisory Board.

As one of Accenture’s global communications leaders and the PR & media relations lead for Accenture Song, the $19 billion tech-powered creative group, Rosie is responsible for devising and executing media strategies and campaigns that showcase award-winning work, thought leadership, and executive positioning for its global C-suite across B2B and B2C markets. With over a decade of experience in PR and strategic communications, working with leading brands, agencies, and media outlets in the creative industry and tech sector, Rosie is passionate about telling stories that demonstrate the impact and value of technology and creativity.

Emmy and Peabody award-winning marketer, investor, producer and business leader Ross Martin is President of Ad Age Agency A-List marketing firm Known. Recent accolades include Fast Company’s “100 Most Creative People In Business,” an Advertising Age “Media Maven” distinction, Fortune Magazine’s “40 Under 40” top business leaders and Adweek’s “50 Most Indispensable Executives in Advertising.” In 2014, he was inducted into the Advertising Hall of Achievement.

Khalid has over 25 years of marketing experience across Telecoms, Financial Services, Property and Technology sectors. He has a strong track record as a senior leader in marketing and is particularly passionate about digital marketing. Khalid has run numerous successful performance marketing campaigns - including SEO, website, content marketing and social media marketing campaigns. Khalid has worked across both B2C and B2B marketing channels for pan-European organisations, as well as global brands. Outside of work, Khalid enjoys sports, culture and philosophy.

At TfL Hanna Kops leads on innovation and strategic product design, with a unique focus on quality and craft. Her award winning team is behind the globally recognised TfL Go app. https://apps.apple.com/gb/app/tfl-go-live-tube-bus-rail/id1419541638 https://play.google.com/store/apps/details?id=uk.gov.tfl.gotfl&hl=en_GB

She is also a Visiting Lecturer at the Royal College of Art. Before joining Transport for London, Hanna led design teams, innovation projects, culture change initiatives for major brands and co-founded a design studio. She worked for a wide range of organisations in technology, retail, culture/arts, healthcare and education in the UK and USA, including Transport for London, O2, Orange, NHS and The Department of Health, BBC and as a former resident of New York City, WebMD and The Rhode Island Department of Education.

As an accomplished and award winning commercial leader with a wealth of digital, content and advertising experience within the entertainment & technology sector, Dan has held senior client and agency roles, understanding the complex requirements that come with both. As Managing Director, Dan is responsible for driving the business forward within Europe and developing Allison's integrated services offering across consumer, B2B and global clients. Dan is also global creative services lead and in this role he manages the design and creative teams implementing new processes and growth planning.

Alessandra is a brand marketing leader with over 15 years of international experience across the UK, Italy, and the broader EMEA region. Her journey spans the exciting worlds of tech, consumer electronics, ecommerce, telecommunications, and entertainment - holding both B2C and B2B roles at leading global brands including Sky, Sony and Microsoft, as well as an innovative startup.

In her current role as Head of Brand & Messaging at Sky, Alessandra leads the growth of the Sky Business brand, driving awareness, familiarity, and trust for Sky's connectivity and TV content offering for businesses across the UK.

Head of Media professional with 25+ years marketing and media experience across telecom and toy industries, in companies ranging from start up to FTSE500.

Weirding the Normal or Normaling the Weird has been the gig. Been doing it for enough time to have scar tissue to write a book about Using Design To Design Change.

Innovative Global Paid Media and Marketing leader - driving operational and strategic change within luxury, hospitality, retail and fashion industries.

Benni is an innovation leader with 20+ years of experience driving growth through emerging tech for Fortune 500s and startups. As VP of Breakthrough Innovation and Director of the Fusion Partnership Lab at Diageo, he leads global ventures, test & learn, and open innovation to drive digital transformation across brands like Guinness, Johnnie Walker, and Baileys. His team harnesses cutting-edge tech—Generative AI, Spatial Computing, IoT, Web3—to futureproof the business. Previously, Benni co-founded ventures including the Nordics’ top financial comparison site, an allergy-focused e-commerce startup, and a cause-marketing platform (one exit, one survivor, one implosion). He’s also advised brands like Hilton, Visa, ExxonMobil, Cartier, and JP Morgan on growth and brand strategy.

Planius Simanullang is an expert in digital marketing, digital transformation, CRM, digital data analytics, and marketing technology. He has an extensive digital experience working in various FMCG company - Mead Johnson, FrieslandCampina, and Danone - and Indonesia local eCommerce platform - Blibli.com. Currently, he is working for Danone Indonesia, driving the digital transformation by leveraging data dan technology to drive business growth.

Marissa Yoss is a marketing executive with a track record of building iconic brands and driving real business impact. As VP of Media and Brand Marketing at Wyndham Hotels & Resorts, she leads strategy across 25 hotel brands. Her career includes shaping household names like Coca-Cola, Mars Wrigley and AB InBev. She's also a passionate mentor and speaker, championing the next generation of marketers.

Global category lead at L’Oréal, overseeing advocacy, influence, and entertainment sourcing strategies across brands and regions. Before joining L’Oréal, I spent over 15 years in creative agencies and digital transformation roles across Europe and Asia, working with major global clients. My focus today is on driving innovation, performance, and digital stewardship.

Helen has over 20 years' experience in the creative industry. She's made the move from big hitter agencies like Grey to building award winning in-house teams for Shelter and most recently Asahi. She has a strong track record of building effective, industry leading and most importantly, happy teams, who create work that makes an impact.

Jessie Macneil-Brown is Head of Social Mission and Activism for Ben & Jerry’s Europe/ANZ, where she leads the company’s social justice and advocacy work. With over 15 years’ experience across campaigns, public affairs, and communications at organisations including IKEA, Amnesty International, and The Body Shop, Jessie is a passionate advocate for using business as a force for good.

Russ Rickey is VP of Strategy at McCann Canada, where he works with clients like Bayer, Export Development Canada, and Petro-Canada on brand and digital strategy. With over 20 years of experience and a PhD in digital storytelling, he’s built a career at the intersection of creativity, strategy, and digital innovation. He also teaches marketing at the University of Calgary and believes the best ideas start with curiosity (and maybe coffee).

Kaila combines her passions for brand narratives, creativity and media innovation to build custom marketing activations for brands.

She is a left-brain / right-brain hybrid, excelling at both strategic, creative thinking and practical execution. Kaila has been responsible for every single touchpoint within the creative partnerships process, architecting dozens of strategies, devising award-winning ideas, executing with rigor, and constantly optimizing back to brand objectives. Her work has won her Lions, Telly’s, One Show Pencils, & more.

Kaila is passionate about the future of marketing, and specifically how brands can use their marketing resources to create experiences that produce virtuous value systems, where brand, consumer, and even the world can benefit.

Kaila’s on the New Media Council of the Producer's Guild of America, and is also in the Amateur Astronomer’s Association (and is a backyard astronomy geek!)

Mark started his career in travel journalism and publishing as an award-winning editor and writer with bylines for media such as National Geographic Traveller, The Telegraph and The Independent. He now uses his expertise to manage complex projects with creative and performance–driven strategies. Leading the Content & PR team at Anything is Possible, Mark integrates his editorial knowledge with Search, UX, Digital PR, Social and a hunger for innovation, to create a joined-up approach for effective, growth-focused content for brands.

With over a decade in digital advertising, Kevin is a seasoned media specialist at Jellyfish, leveraging his previous experiences in trading desks, adtech, and media agencies in France, Singapore, and London. His expertise lies in unlocking the full potential of media through adtech enablement, helping regional and global brands transform their approach to technology for better business outcomes.

With a deep understanding of measurement, data, and insights, Kevin ensures brands stay ahead by integrating emerging technologies and maximising cross-channel synergies. His strong programmatic background, combined with a sharp focus on media effectiveness, enables him to drive incremental impact across campaigns. Passionate about innovation, he continuously pushes brands to adopt cutting-edge solutions, ensuring they remain at the forefront of an evolving digital landscape.

Having worked at some of the top agencies in her 17 year career (Brand Union, Designbridge & BigFish) Chloé now heads up the creative studio of Independent agency Pearlfisher where she brings not only her varied experience but her energy and passion for design. Outwith her day to day Chloé - a regular on the judging circuit and speaker panels - is known within the industry as a voice for championing diverse talent through her work with D&AD Shift as well and championing female leaders through Kerning the Gap.

Richard is a seasoned creative professional with over 20 years of experience. He earned his degree in Graphic Design from the University for the Creative Arts and worked at various agencies in London, collaborating with global brands like Aston Martin, Rolls Royce, Land Rover, BBC Worldwide, and William Grant & Sons. In 2011, he joined Jellyfish after a stint at John Brown Media (Dentsu) and became Global Vice President of Creative in 2019. Based at Jellyfish's London headquarters in The Shard, he leads an award-winning creative team managing clients such as Uber, Google, and Spotify. He is also key in integrating AI into Jellyfish’s processes. Richard’s main focus is to nurture Jellyfish’s global creative community of over 350 members, build strong client relationships, and deliver innovative, award-winning digital marketing solutions.

Chase has 12 years of experience with the past 7+ working on the Coca-Cola trademark in various creative marketing roles. Prior to his past 2+ years on brand Coca-Cola's Global Marketing team, Chase held various creative titles in the Coca-Cola North America operating unit, including Senior Manager of Creative Strategy and Shopper Marking Creative lead. In his seven plus years at Coke, Chase has developed and executed many Coca-Cola campaigns such as Coke Studio, Coca-Cola x Marvel: The Heroes, Coca-Cola’s Masterpiece campaign, various Coca-Cola Creations launches, Coca-Cola with Coffee and Coca-Cola Energy product launches, and more.

I am a French, Lebanese marketing fanatic who moved to London after starting my career in Luxury in Paris. Following my MBA at INSEAD I started my London career at L'Oréal Luxe in fragrances and joined Diageo's wonderful world of spirits later, where I now head a few exciting marketing transformation projects all routed around our consumers and their journeys, and how to serve the best content, at the right time, on the right channels - utilizing data and creativity as best we can!

Event Marketing professional with 15 years’ experience delivering impactful campaigns across live events, experiential, digital, and integrated channels. Passionate about creating meaningful brand experiences that engage audiences and drive results. Currently at Sportradar, collaborating with a talented team to lead our Event Marketing portfolio.

Kiran Borkar is a seasoned professional having more than 20 years of diverse work experience in Sales, Marketing and Business Development in organizations related to E-commerce, Retail, Telecommunications, Information Technology & Consumer Electronics. Currently serving as the Head of Digital & E-commerce at Virgin Mobile UAE in Dubai, his career is marked by a deep understanding of Digital & E-commerce, where he has demonstrated strong leadership and integrity in driving business success.

Executive Creative Director at Wonder, a specialist creative business experience agency. Originally trained as an industrial designer, with 25 years’ experience delivering events, experiential campaigns, and exhibitions across sectors including technology, pharma, automotive, and finance.

A Colombian advertising professional, with experience since 2006 across high-profile networks like TBWA, DDB, and Ogilvy in various regions, has garnered numerous accolades. Currently, I focus on Creative Commerce, developing award-winning work that blends brand-building with immediate conversion for global clients. As Global Chief Creative Officer for VML, I have significantly advanced Creative Commerce by integrating physical, digital, and social aspects, making VML a globally recognized and awarded leader in Commerce.

Jeremy Elias is a creative leader with 16 years of experience working at leading ad agencies, publishers, and brands. He currently serves as Oatly's Head of Global Content, where he oversees a team of creatives and producers across three continents. Before joining Oatly, he ran The Atlantic's in-house creative studio, Atlantic Re:think. He's been published in The New York Times, New York Magazine, Esquire, Vice, Playboy, and more.

Chris Garbutt leads Virtue Worldwide in helping global brands find meaningful roles in culture. Under his leadership, Virtue has delivered acclaimed work for Coca-Cola, Logitech, and Johnnie Walker, and produced the award-winning Backup Ukraine project with Polycam and UNESCO. Before Virtue, Chris co-founded the marketing consultancy PLTFRMR, acquired by VICE Media Group in 2021. He previously served as Global Chief Creative Officer at TBWA, where his leadership earned multiple Cannes Grand Prix, Clios, and the D&AD “Agency of the Year” honor, as well as Fast Company’s “World’s Most Innovative Companies” recognition. Named one of the top 100 most-awarded Chief Creative Officers by The Drum in 2023, Chris has also served as Jury President at Cannes Lions 2022 and the LIA Social & Influencer Jury in 2023.