As Head of Creative at BBC StoryWorks, Pam leads the creative vision behind our award-winning digital and social campaigns. She also leads the special projects, developing innovative approaches to storytelling across formats and platforms.

Since joining BBC StoryWorks, Pam has brought her creative leadership to diverse sectors from  global health, science and technology to fashion and climate, crafting stories that resonate across audiences and industries.

Prior to this, Pam was a senior BBC journalist, contributing to national news bulletins, Newsnight and current affairs specials. 

Passionate about the power of storytelling, Pam is known for transforming complexity into clarity, creating narratives that not only inform and engage, but also inspire audiences.

I have spent 30 years in the advertising industry at both major networks, such as Dentsu and WPP, and more recently genuine independents. Primarily focusing on Out Of Home communication, thoughtful innovation, measurable insight and a passion for client service have been the core drivers. As the Managing Director of billups UK my responsibilities pivot between aiding the team to deliver the aforementioned qualities whilst helping the CEO deliver the vision for the future. With technology at the heart of how billups operate, we are in a good place for the evolution of what is to come.

Kira is a strategic, data-driven marketing leader with 15+ years of experience driving innovation across global brands including AOL, TechCrunch, Verizon Media, Yahoo, Hivestack, and Perion. She currently leads Perion’s global digital, activation, and experiential marketing teams, where she builds impactful, cross-channel strategies that drive growth and brand connection.

Known for her full-stack expertise and storytelling acumen, Kira blends creativity with analytics to deliver results at scale. A passionate mentor and advocate for inclusion, she supports emerging talent through the AMA Toronto Chapter and serves on the DPAA Women’s Empowerment Board.

As CMO at VIOOH, the leading premium digital out of home (DOOH) supply side platform, Helen is responsible for global marketing strategy, thought leadership and supporting the expansion and adoption of programmatic DOOH worldwide. She is committed to helping the OOH industry transition to audience-led and programmatic trading, maximising the opportunities for OOH within the wider digital media landscape.

Helen has previously held senior marketing roles at Parkopedia, O2, Turn, and Microsoft Advertising. Whilst at adtech company Turn, Helen set up and ran marketing across the EMEA region, helping grow programmatic display from a niche buying methodology to a majority share of market spend. Helen spent the first 9 years of her career client-side at United Airlines and Air France.

Chris Garbutt leads Virtue Worldwide in helping global brands find meaningful roles in culture. Under his leadership, Virtue has delivered acclaimed work for Coca-Cola, Logitech, and Johnnie Walker, and produced the award-winning Backup Ukraine project with Polycam and UNESCO. Before Virtue, Chris co-founded the marketing consultancy PLTFRMR, acquired by VICE Media Group in 2021. He previously served as Global Chief Creative Officer at TBWA, where his leadership earned multiple Cannes Grand Prix, Clios, and the D&AD “Agency of the Year” honor, as well as Fast Company’s “World’s Most Innovative Companies” recognition. Named one of the top 100 most-awarded Chief Creative Officers by The Drum in 2023, Chris has also served as Jury President at Cannes Lions 2022 and the LIA Social & Influencer Jury in 2023.

15 years leading global campaigns and partnerships for iconic brands including Lexus, Coca-Cola, Mars Wrigley and Samsung, blending tech, culture and creativity to deliver impact at scale. Beyond agency leadership, Frances builds creative platforms and tools that merge AI, commerce and entertainment. She is an advocate for transformative creativity, diversity and the power of audience-first thinking.

Mark has over two decades of experience in FMCG having held senior marketing roles at leading companies including General Mills, Weetabix, Kraft Foods and Kerry Foods. Appointed as Chief Marketing Officer for HoVIS in 2024 Mark is known for his strategic vision, inclusive leadership style and deep understanding of consumer behaviour all in the name of driving excellent business results.

Flora had a strange career route as a barrister and an art dealer before getting into planning. Over the past 15 years she has been at Mullen Lowe, Leo Burnett, BMB and Accenture Song working on Unilever, P&G, Co-Op and Lidl as well as independents like BETC, Now and Creature working on a weird and wonderful array of brands from Ocado, Danone and Dunelm to care homes, collagen, crypto and curry.

Vik leads creative for a team within Accenture Song focused on Life Sciences clients. Throughout his career, Vik has married the latest more relevant technology with creative that has unique POV. He has worked on brand launches across a wide array of therapeutic areas, including oncology and rare disease. And has supported Life Sciences with clinical trial patient recruitment, supply chain issues, and more. He recently completed a duel masters at Cornell University, where he shared a classroom with healthcare professionals, debating healthcare policy and issues on a global level.

Michaela is a Strategy Business Director with 13 years’ experience working in Northern Europe and North America in media strategy, planning and buying. She has a wealth of experience in the CPG category having worked with Haleon, Kimberly Clark and Unilever. She has a proven record in delivering effective, award-winning campaigns that drive digital acceleration.

Ali has led marketing and content strategy at Revere Agency for 12 years. It's her latest adventure in a career that spans 25 years in B2B marketing - yet she remains endlessly curious and enthusiastic about buyer behaviours, market shifts and insight-driven engagement. Ali champions meaningful B2B marketing and is excited to see how this year's award entries will challenge the status quo.

Khalid has over 25 years of marketing experience across Telecoms, Financial Services, Property and Technology sectors. He has a strong track record as a senior leader in marketing and is particularly passionate about digital marketing. Khalid has run numerous successful performance marketing campaigns - including SEO, website, content marketing and social media marketing campaigns. Khalid has worked across both B2C and B2B marketing channels for pan-European organisations, as well as global brands. Outside of work, Khalid enjoys sports, culture and philosophy.

Alessandra is a brand marketing leader with over 15 years of international experience across the UK, Italy, and the broader EMEA region. Her journey spans the exciting worlds of tech, consumer electronics, ecommerce, telecommunications, and entertainment - holding both B2C and B2B roles at leading global brands including Sky, Sony and Microsoft, as well as an innovative startup.

In her current role as Head of Brand & Messaging at Sky, Alessandra leads the growth of the Sky Business brand, driving awareness, familiarity, and trust for Sky's connectivity and TV content offering for businesses across the UK.

Andy leads Portfolio Marketing for Nokia’s Cloud and Network Services business. After more than 25 years in the telecoms industry he remains fascinated by the possibilities of technology, in particular the potential of 5G, automation and AI. He believes in the power of storytelling and empowering others to create, experiment and take calculated risks.

Lauren is the Head of Strategy & Creative, North America at Fight or Flight - an independent B2B comms agency with a mission to make standout B2B work that turns heads and makes headlines. She has led the agency's award-winning work with brands like Frontify and Roland DG - including the Drum B2B Grand-Prix winning "50 Shades of Ginger" campaign - and recently relocated from the London HQ of Fight or Flight to New York, where she is responsible for driving creative excellence and growth across the agency's North American operations.

Boon Lai is a technology thought leader who has progressed culture, driven growth, and transformed global businesses at scale. With expertise in Generative AI, Digital Transformation and M&A, Boon boasts a track record of enhancing brand and shareholder values across the US, Asia, and Europe. While managing P&Ls up to $5B, Boon’s executive roles with tech giants such as Google, Cisco, Nokia, and Philips exemplify his unique perspective on how innovation can improve lives.

Georgie leads the creative strategy for the Financial Times' B2B advertising campaigns across EMEA. With a specialism in branded content and editorial partnerships, Georgie’s work spans the FT ecosystem, including collaborations with the FT’s research, events and product teams. Georgie also leads the global commercial strategy for the FT’s Special Reports portfolio. Outside her day-to-day role, Georgie has been a mentor for the Bloom network and FT News School, and volunteers with charities including Media Trust and FT FLIC. With 10 years’ experience in media, prior to the FT Georgie has worked for publishers including Reuters and Raconteur.

As an award-winning business innovation executive and growth marketing leader, my passion lies in driving transformative growth and fostering a culture of innovation across diverse industries. With over 16 years of strategic leadership experience, I have:

-Created a growth project pipeline worth $1.5B.
- Successfully managed a $900M restructuring budget.
- Led initiatives generating $400M in revenue growth and $300M in productivity savings.

My global perspective is sharpened through roles across the Americas, Asia, Europe, and the Middle East. I excel in change management, strategic planning, and agile strategy execution. I believe in simplifying the complex and making the simple compelling.

Yumi Clevenger-Lee balances a strong general manager approach with a passion for brand building and creating teams that deliver business results. With over 20 years of marketing experience and strong business acumen, she has a track record of transforming businesses and reinventing brands through purpose, developing engaging campaigns, launching new product innovation, elevating margins, and delivering PNL results.

Chase has 12 years of experience with the past 7+ working on the Coca-Cola trademark in various creative marketing roles. Prior to his past 2+ years on brand Coca-Cola's Global Marketing team, Chase held various creative titles in the Coca-Cola North America operating unit, including Senior Manager of Creative Strategy and Shopper Marking Creative lead. In his seven plus years at Coke, Chase has developed and executed many Coca-Cola campaigns such as Coke Studio, Coca-Cola x Marvel: The Heroes, Coca-Cola’s Masterpiece campaign, various Coca-Cola Creations launches, Coca-Cola with Coffee and Coca-Cola Energy product launches, and more.

Kaila combines her passions for brand narratives, creativity and media innovation to build custom marketing activations for brands.

She is a left-brain / right-brain hybrid, excelling at both strategic, creative thinking and practical execution. Kaila has been responsible for every single touchpoint within the creative partnerships process, architecting dozens of strategies, devising award-winning ideas, executing with rigor, and constantly optimizing back to brand objectives. Her work has won her Lions, Telly’s, One Show Pencils, & more.

Kaila is passionate about the future of marketing, and specifically how brands can use their marketing resources to create experiences that produce virtuous value systems, where brand, consumer, and even the world can benefit.

Kaila’s on the New Media Council of the Producer's Guild of America, and is also in the Amateur Astronomer’s Association (and is a backyard astronomy geek!)

Jeremy Elias is a creative leader with 16 years of experience working at leading ad agencies, publishers, and brands. He currently serves as Oatly's Head of Global Content, where he oversees a team of creatives and producers across three continents. Before joining Oatly, he ran The Atlantic's in-house creative studio, Atlantic Re:think. He's been published in The New York Times, New York Magazine, Esquire, Vice, Playboy, and more.

After working as a photo editor at established media brands such as Time Out, The Guardian and Lonely Planet, I jumped into the not-for-profit sector, working at global humanitarian charities Save the Children and British Red Cross. An incredibly humbling experience where I was able to lead multimedia and creative teams to deliver marketing campaigns which would influence advocacy change and raise millions for those in need. I'm now the 'Head of Content & Creative' at RSPB (Royal Society Protection Birds) nature conservation charity, where I get to work with an incredibly talented team of creative and channel leads to produce award winning content and help more people to understand why protecting nature is so important.

Mark started his career in travel journalism and publishing as an award-winning editor and writer with bylines for media such as National Geographic Traveller, The Telegraph and The Independent. He now uses his expertise to manage complex projects with creative and performance–driven strategies. Leading the Content & PR team at Anything is Possible, Mark integrates his editorial knowledge with Search, UX, Digital PR, Social and a hunger for innovation, to create a joined-up approach for effective, growth-focused content for brands.

Stephanie directs content strategy and operations for The Trust, the creative studio that produces Custom Content From WSJ. Stephanie's team of seasoned editors, writers, creative directors, designers, and video and audio producers develops compelling content for advertising clients of WSJ. This content comes to life in a variety of formats—articles, documentary-style videos, podcasts, data visualizations, white papers and more. Prior to her time at WSJ, Stephanie worked as a journalist for many years in newspapers and magazines, as a reporter, copy editor and assignment editor, before moving into advertising and marketing as a content strategist for various agencies and brands.

Carson Mason is the Manager of Advertising Copy & Content for Papa Johns International, where she leads brand copywriting and implements national and local marketing campaigns across platforms. Prior to her role with Papa Johns, Carson worked in professional sports as the Social Media Manager for the NFL’s Atlanta Falcons and Digital Content Coordinator for the NBA’s Milwaukee Bucks. A native of Oak Ridge, North Carolina, Carson received a Bachelor of Arts in Public Relations from the University of South Carolina.

Justin Breton is the Head of Brand Marketing Innovation at Walmart, focusing on digital and emerging experiences that drive meaningful engagement with the next generation of customers. He’s been recognized by Ad Age as a 40 Under 40 Honoree & Business Insider as a Rising Star of Brand Marketing.

Lexie Tankersley is an Emmy-Award winning Executive Producer with experience producing record-breaking marketing campaigns, interactive media, live events at CES, SXSW, and the Sundance Film Festival, an “Apple Top 10” podcast, a published book with Harper Collins, and two seasons of an award-winning documentary-driven, digital mini-series.

Gemma is Creative Partnerships Director at Financial Times where she works across editorial, commercial and product partnerships.

Prior to the FT, Gemma worked at the Economist Group – where she organised five exhibitions as part of London Design Festival, focussing on using data visualisation to explore topics including algorithmic processes, the future of privacy and predictive analytics. She has run workshops with the Science Museum and Somerset House, appeared on Radio 4’s show ‘The Fix’ and is now looking at the best ways to create compelling content using FT’s unique data and editorial expertise.

As the Head of Content for Deloitte Digital, Jenny brings a passion for creating compelling content that connects audiences with brands. With over 15 years of experience, Jenny works with brands on everything from marketing strategy, the creation of their content, and production at a global scale. She also leads our AI efforts for Advertising and Marketing, helping brands understand how AI and Marketing Agents will transform their business.

Richard is a seasoned creative professional with over 20 years of experience. He earned his degree in Graphic Design from the University for the Creative Arts and worked at various agencies in London, collaborating with global brands like Aston Martin, Rolls Royce, Land Rover, BBC Worldwide, and William Grant & Sons. In 2011, he joined Jellyfish after a stint at John Brown Media (Dentsu) and became Global Vice President of Creative in 2019. Based at Jellyfish's London headquarters in The Shard, he leads an award-winning creative team managing clients such as Uber, Google, and Spotify. He is also key in integrating AI into Jellyfish’s processes. Richard’s main focus is to nurture Jellyfish’s global creative community of over 350 members, build strong client relationships, and deliver innovative, award-winning digital marketing solutions.

Having worked at some of the top agencies in her 17 year career (Brand Union, Designbridge & BigFish) Chloé now heads up the creative studio of Independent agency Pearlfisher where she brings not only her varied experience but her energy and passion for design. Outwith her day to day Chloé - a regular on the judging circuit and speaker panels - is known within the industry as a voice for championing diverse talent through her work with D&AD Shift as well and championing female leaders through Kerning the Gap.

Executive Creative Director at Wonder, a specialist creative business experience agency. Originally trained as an industrial designer, with 25 years’ experience delivering events, experiential campaigns, and exhibitions across sectors including technology, pharma, automotive, and finance.

Marianne Shillingford has over 30 years of experience in the interiors industry as a decorating and colour expert. As Creative Director of Dulux she works closely with many creative disciplines from designers, architects and professional decorators to global colour experts and of course the Dulux Dog. She is a passionate expert and skilled communicator with experience in TV, radio and journalism. Marianne is also the founder of the Colour in Design Awards, which recognises and rewards outstanding use of colour in design by emerging creative talent.

Hiten Bhatt is the Head of Design at RAPP UK, where he leads a dynamic, multi-disciplinary team of twenty. With a career spanning 25 years, he has shaped the creative direction for renowned brands including The BBC, Dishoom, IKEA, KFC, Mercedes-Benz and Virgin Media O2. His work has earned recognition with over 100 creative awards from prestigious institutions such as D&AD, Cannes Lions, Creative Circle, and the DMA. Driven by a mission to champion initiatives and foster conversations that showcase the transformative power of design in business, Hiten is committed to elevating the value of design across industries. Throughout his career, he has embraced the responsibility of nurturing underrepresented talent, mentoring and inspiring the next generation of creative leaders.

Weirding the Normal or Normaling the Weird has been the gig. Been doing it for enough time to have scar tissue to write a book about Using Design To Design Change.

A Colombian advertising professional, with experience since 2006 across high-profile networks like TBWA, DDB, and Ogilvy in various regions, has garnered numerous accolades. Currently, I focus on Creative Commerce, developing award-winning work that blends brand-building with immediate conversion for global clients. As Global Chief Creative Officer for VML, I have significantly advanced Creative Commerce by integrating physical, digital, and social aspects, making VML a globally recognized and awarded leader in Commerce.

Brendán is Global Creative Director at Lippincott, a global brand, experience and marketing consultancy. A native of Dublin, Brendán has over 25 years of experience spanning identity design, brand voice, campaign development and customer experience innovation. He’s led programs for a wide spectrum of clients including Aer Lingus, Ameriprise, Blue Cross Blue Shield, CityMD, Comcast, DuPont, Hearst, Liberty Mutual, Morgan Stanley, Samsung, The New Yorker, Toys ‘R’ Us, ​The Weather Channel, and more. His work has been featured in Design Management Journal, Graphis, Metropolis, Novum, PRINT and The Wall Street Journal, discussed on National Public Radio and published in numerous books on corporate identity design.

Planius Simanullang is an expert in digital marketing, digital transformation, CRM, digital data analytics, and marketing technology. He has an extensive digital experience working in various FMCG company - Mead Johnson, FrieslandCampina, and Danone - and Indonesia local eCommerce platform - Blibli.com. Currently, he is working for Danone Indonesia, driving the digital transformation by leveraging data dan technology to drive business growth.

Benni is an innovation leader with 20+ years of experience driving growth through emerging tech for Fortune 500s and startups. As VP of Breakthrough Innovation and Director of the Fusion Partnership Lab at Diageo, he leads global ventures, test & learn, and open innovation to drive digital transformation across brands like Guinness, Johnnie Walker, and Baileys. His team harnesses cutting-edge tech—Generative AI, Spatial Computing, IoT, Web3—to futureproof the business. Previously, Benni co-founded ventures including the Nordics’ top financial comparison site, an allergy-focused e-commerce startup, and a cause-marketing platform (one exit, one survivor, one implosion). He’s also advised brands like Hilton, Visa, ExxonMobil, Cartier, and JP Morgan on growth and brand strategy.

Russ Rickey is VP of Strategy at McCann Canada, where he works with clients like Bayer, Export Development Canada, and Petro-Canada on brand and digital strategy. With over 20 years of experience and a PhD in digital storytelling, he’s built a career at the intersection of creativity, strategy, and digital innovation. He also teaches marketing at the University of Calgary and believes the best ideas start with curiosity (and maybe coffee).

Roger Rohatgi is a pioneering leader in AI, design, and digital transformation, currently serving as Chief AI Officer at Chai. With over 25 years of experience, he has led innovation across global enterprises, including BP, where he was the first Chief Design Officer. Roger blends behavioral science, human-centered design, engineering, and Agentic AI to drive business impact. He has advanced AI strategy through collaborations with MIT and Harvard and delivered transformative experiences for brands like Verizon, Twitter, Hyundai, Motorola Solutions, and BP, as well as networks including MTV, ESPN, FOX, and NBC. His award-winning work spans inclusive design, film, and the Oracle CX Innovation Award for Augmented Intelligence. Featured in Fast Company, Wired, USA Today, LA Times, and Forbes, he is a sought-after speaker at Harvard, MIT, Cannes, The Economist, and the UN Goals House.

Kiran Borkar is a seasoned professional having more than 20 years of diverse work experience in Sales, Marketing and Business Development in organizations related to E-commerce, Retail, Telecommunications, Information Technology & Consumer Electronics. Currently serving as the Head of Digital & E-commerce at Virgin Mobile UAE in Dubai, his career is marked by a deep understanding of Digital & E-commerce, where he has demonstrated strong leadership and integrity in driving business success.

Mark Howard is Head of Digital and E-commerce at Tony’s Chocolonely, leading strategy across marketplaces and the brand’s own webshop, with a strong focus on personalisation. He began his career in start-ups specialising in performance marketing and customer acquisition before joining Unilever in 2016 through its Digital Marketing Accelerator, The Unilever Foundry. There, he transitioned into e-commerce, shaping product portfolios for online, launching DTC models, and scaling the Unilever Professional brand through online channels during COVID-19. At Tony’s, Mark focuses on building high-performing teams and leveraging new technology to drive digital growth.

At TfL Hanna Kops leads on innovation and strategic product design, with a unique focus on quality and craft. Her award winning team is behind the globally recognised TfL Go app. https://apps.apple.com/gb/app/tfl-go-live-tube-bus-rail/id1419541638 https://play.google.com/store/apps/details?id=uk.gov.tfl.gotfl&hl=en_GB

She is also a Visiting Lecturer at the Royal College of Art. Before joining Transport for London, Hanna led design teams, innovation projects, culture change initiatives for major brands and co-founded a design studio. She worked for a wide range of organisations in technology, retail, culture/arts, healthcare and education in the UK and USA, including Transport for London, O2, Orange, NHS and The Department of Health, BBC and as a former resident of New York City, WebMD and The Rhode Island Department of Education.

Event Marketing professional with 15 years’ experience delivering impactful campaigns across live events, experiential, digital, and integrated channels. Passionate about creating meaningful brand experiences that engage audiences and drive results. Currently at Sportradar, collaborating with a talented team to lead our Event Marketing portfolio.

Clare Morris is the Director of Stunts & Experiential at Premier in London, where she creates high-impact campaigns for major entertainment clients such as Netflix, Disney, Paramount and Universal. Leading on the full life cycle of a creative campaign activations range from one-off picture stunts, large-scale immerse experiences, launch events and long-term trail installations, including the award-winning Scenes in the Square statues in Leicester Square, and Paddington Visits.

An accomplished experiential marketer with over 15 years of industry expertise in both agency and brand capacities, specializing in B2B and B2C activations. Currently serving as the Global Head of B2B Experiential Marketing at American Express, Tom leads a dynamic team responsible for orchestrating 250+ experiences annually across the US, Europe, and Asia-Pacific regions. Throughout his tenure, Tom has spearheaded a multitude of successful initiatives, ranging from B2B sponsorship activations at key industry events like CES and Dreamforce to crafting exclusive experiences for Card Members. Prior to his role at American Express, Tom honed his craft in the agency arena, representing esteemed brands such as Verizon, Westin Hotels, Samsung, and USGA where he delivered award-winning sport sponsorship activation strategies.

Krystyna Lijek, CMP, is the Senior Director of Event Marketing at Rakuten International—where she is the international lead for event strategy and execution of high-profile corporate events.

Krystyna is a longtime New Yorker turned Austinite who brings energetic flair to everything she does, creating dynamic event experiences by blending marketing savvy with community engagement.

Russell kicked off his advertising journey in 1996 after a very brief yet illuminating stint as a journalist. Over his 29-year career, he has worked on some of the most iconic brands in the world and launched several of them in the Indian market. He has won over 200 awards, including multiple Gold, Silver and Bronze Cannes Lions. He has also been recognised as one of the ten most awarded copywriters in the world and has served on several Indian and International juries, including twice at the Cannes Lions. Russell has been invited as a speaker to conduct masterclasses and has been on panel discussions at various local and global forums. The highlight was being on stage in Cannes with other country heads of his agency, talking about what it takes to make global ideas travel. In his current role, Russell is focused on crafting holistic experiences for brands to tell the most compelling stories they can across as many touchpoints as possible.

Susan joined BBH in 2010 and became Partner in 2018. She oversees end-to-end delivery of digital, activation and experiential projects spanning display, social, websites, online platforms, web games, interactive videos and AR. Her portfolio includes ASOS Urban Tour, Fruit Shoot’s Champion of the Playground, Robinsons Panto Karaoke, Christie’s The Art People and the mobile-first global Johnnie Walker site (42 locales, 16 languages). She led Samsung Doorways x Family Guy (AR, touch-screen, web) and the Space Selfie project, sending a Galaxy S10 into space for public selfies. More recently, Susan produced Roche Ophthalmology’s first interactive MOD video and launched VABYSMO LIVE, a virtual event with keynotes, panels and 3D experiences. Under her leadership, her team delivered immersive experiences for Netflix’s Stranger Things 4 and Obsession, plus the award-winning campaigns Mentos Fizzooka and Burger King Bundles.

Dan Preiss is the Vice President of Dell Technologies Experiential Events Marketing & Sponsorships. He is responsible for Dell Technologies’ verbal and visual articulation of its purpose and its brand though event and sponsorship mediums.

Previously, Dan served as the Senior Director of Dell Technologies’ Experiential Event Marketing Activation Team. He has extensive technology marketing experience, including leadership roles with Relativity and EMC Corporation.

Dan holds a BSBA and MBA from Northeastern University and is based in Austin TX.

17+ years of experience successfully leading connections and media strategy for top agencies and brands in numerous sectors: CPG, QSR, telecom, entertainment, automotive, insurance, and retail. Insights-driven focus on communication and data strategy, media planning, and resource allocation. Passionate about integrating innovative data solutions into omnichannel planning and buying.

Head of Media professional with 25+ years marketing and media experience across telecom and toy industries, in companies ranging from start up to FTSE500.

With over a decade in digital advertising, Kevin is a seasoned media specialist at Jellyfish, leveraging his previous experiences in trading desks, adtech, and media agencies in France, Singapore, and London. His expertise lies in unlocking the full potential of media through adtech enablement, helping regional and global brands transform their approach to technology for better business outcomes.

With a deep understanding of measurement, data, and insights, Kevin ensures brands stay ahead by integrating emerging technologies and maximising cross-channel synergies. His strong programmatic background, combined with a sharp focus on media effectiveness, enables him to drive incremental impact across campaigns. Passionate about innovation, he continuously pushes brands to adopt cutting-edge solutions, ensuring they remain at the forefront of an evolving digital landscape.

Innovative Global Paid Media and Marketing leader - driving operational and strategic change within luxury, hospitality, retail and fashion industries.

Nadine works at ITV under their commercial innovation offering, AdLabs, driving all aspects of advertising product development. A key component of this includes the rollout and growth of ITV's Retail Media solution which launched November 2022 in partnership with Boots and Tesco. Recent innovations include launching ‘Auto Match’ - in-market car buying audiences in partnership with Carwow, alongside a TV industry first, Lead Gen Ads. Nadine joined ITV following 5 years at Sainsbury’s, Nectar360 where she established enterprise data partnerships with major media owners, set sales strategy, and helped launch Nectar’s in-house digital media buying platform.

Marissa Yoss is a marketing executive with a track record of building iconic brands and driving real business impact. As VP of Media and Brand Marketing at Wyndham Hotels & Resorts, she leads strategy across 25 hotel brands. Her career includes shaping household names like Coca-Cola, Mars Wrigley and AB InBev. She's also a passionate mentor and speaker, championing the next generation of marketers.

As one of Accenture’s global communications leaders and the PR & media relations lead for Accenture Song, the $19 billion tech-powered creative group, Rosie is responsible for devising and executing media strategies and campaigns that showcase award-winning work, thought leadership, and executive positioning for its global C-suite across B2B and B2C markets. With over a decade of experience in PR and strategic communications, working with leading brands, agencies, and media outlets in the creative industry and tech sector, Rosie is passionate about telling stories that demonstrate the impact and value of technology and creativity.

Parekhit Bhattacharjee is a global communications leader with deep expertise across brand storytelling, PR, and influencer strategy. He has led strategic communications for tech and innovation brands across Asia and Europe, including during his time at WPP for Ford Motor Company, and at Genesis Burson-Marsteller in India. Currently, he heads global communications for Logitech’s Core product business, shaping narratives that bring human-centered design and flexible work to the forefront.

Silvia de Candia is a senior communications leader with 15 years of international experience in media relations and public relations.

Currently serving as VP of Media Relations & PR for Europe and North Africa at Accor, Silvia is based in London and leads a geographically diverse team within the company’s Premium, Midscale & Economy division. She oversees strategic media positioning, brand storytelling and reputation management across key markets.

Before joining Accor, Silvia was Head of PR & Communications for EMEA at Wyndham Hotels & Resorts, where she spearheaded internal and external communications across the region. Her earlier career includes international roles at global agencies such as Dentsu, Edelman and others, where she managed multinational accounts.

Silvia is passionate about mentoring young talent and introducing the PR industry into vocational and early-career education pathways. She is a proud member of Inspiring Women in Hospitality and Women in PR UK.

Sandra Azedo is internationally recognized in advertising for her talent in exceeding expectations. She helps the creative team and the entire agency to make the campaign message much more relevant and ensures that it resonates with as many people as possible. This only happens because she works closely with the teams, assisting in every project phase rather than just releasing it when the campaign is ready. It's a new way of doing PR for some agencies, but Sandra Azedo has been practicing for over 20 years. Sandra Azedo is Global PR & Communications Director at DAVID, WPP's agency network, where she oversees all PR activities for the whole network - North America, Latin America, and Europe.

Charlotte Mitchell is Head of PR for Film, Entertainment, Arts and Kids at Sky, where she leads high-profile publicity campaigns, talent management and media strategy across a diverse portfolio of TV and film programming. With over 15 years’ experience in global entertainment and corporate communications, she has worked across both consumer brands and fast-moving, high-stakes business environments. Charlotte has a strong track record in securing standout press coverage, managing reputational issues, and delivering large-scale, award-winning campaigns. She is a trusted advisor to senior leaders and passionate about the power of storytelling to shape perception and inspire audiences.

Lina Carlos de Vergara is Vice President Communications & PR at DAZN Spain and responsible for the communication strategy of the platform since its launch in Spain in 2019. She joined DAZN from Atlético de Madrid, where as Director of Sponsorship Activation, she managed the relationship with the club's different sponsors, creating value propositions for each of them. Lina Carlos de Vergara's career has been linked to sport for the last 20 years, leading the communication of companies such as Red Bull (2002-2008) or bwin (2009-2017).

Rory Mackin is a Public Relations leader at Deloitte. With more than 20 years of experience in corporate & financial communications, media relations, thought leadership, and executive positioning, he helps lead the Communications Center of Excellence and specifically a central team of PR professionals, while supporting some of the firm's most senior executives in their external communications. Although the majority of his time prior to Deloitte was spent on the agency side, at Hill+Knowlton and Weber Shandwick, he also served as Director of Global Communications & Marketing at Private Equity firm, Warburg Pincus.

I head up Communications and Content across Virgin and Virgin Red, telling stories that bring our brand to life and finding ways to cut through the noise. Before I joined Virgin, I spent a few years as a journalist chasing stories in newsrooms. These days, I get to do that across a global brand & multiple platforms, working with brilliant teams to connect with audiences in ways that feel fresh, fun and true to our values. Big fan of creative comms, bold ideas, and content that actually earns attention.

Currently PR Director at Valtech RADON, Frida has more than 13 years of experience within PR and creative work. Combining creativity and PR expertise, she specializes in innovative work that earns its way to people’s hearts. She’s created award winning international campaigns for clients such as Samsung, Pantene, Wikipedia and Eton Shirts. With more than 30 creative award recognitions her work has been recognized by Cannes Lions, Cresta, CLIO, One Show and Eurobest.

Outside client work she’s a reoccurring teacher at Berghs School of Communication, ranked amongst the top creative schools worldwide, where she teaches creative ideation and acts as a coach during exam projects – mentoring the next generation of creatives.

With over 8 years at Ingenuity, Jess is one of the longest serving members in the Group. In this period, she has risen from PR Account Coordinator to PR Senior Account Director to her current role as Client Services Director.

As Client Services Director in the PR team, Jess helps oversee the running of the team as well as focusing on client retention and happiness. She helps raise the profile of agency clients across a range of media, as well as integrating clients with the different departments within the Group when required.

Jess works on and leads a diverse set of client accounts covering digital, marketing, advertising and PR. Notable clients include MullenLowe, Neverland and The Corner.

Her vast experience working within the creative sector makes Jess well placed to provide insights on key industry themes.

Maureen leads the team at Pumpkin the specialist PR agency for media, creative and advertising clients. She has more than 25 years’ experience shaping communications for world class media brands including the BBC, Emap PLC and Penguin Random House. A former journalist, she has advised a broad range of CEOs and board members in global and FTSE-100 businesses, and her experience includes leading communications for £multi-billion mergers, navigating digital disruption, reinvigorating brands and managing consumer insight teams. She is also a trustee for the Reading Agency, championing the transformative power of reading.

I am a French, Lebanese marketing fanatic who moved to London after starting my career in Luxury in Paris. Following my MBA at INSEAD I started my London career at L'Oréal Luxe in fragrances and joined Diageo's wonderful world of spirits later, where I now head a few exciting marketing transformation projects all routed around our consumers and their journeys, and how to serve the best content, at the right time, on the right channels - utilizing data and creativity as best we can!

Alissa co-created the World Record Egg, once the most-liked Instagram post — showcasing her talent for viral, boundary-pushing content. This success led to Happy Yolk, the award-winning London social media agency she founded and leads as CEO. With a proprietary model at its core, Happy Yolk helps brands like Samsung, Pooky, and Too Good To Go grow, lead, and win on social media, regardless of industry. Alissa turns bold ideas into real-world impact, blending creativity with data-driven strategy to deliver business results.

As a digital marketing leader with over a decade of experience, I specialise in developing effective social media and web strategies that enhance brand visibility and foster meaningful client connections in the dynamic tech sector. Currently at Tata Consultancy Services (TCS), I lead a global team of digital experts, delivering award-winning campaigns, including recognition for our impactful work on the TCS London Marathon. My collaborative and insights-driven approach aligns our initiatives with business objectives, keeping us ahead of trends. I am dedicated to shaping impactful digital communications that resonate with audiences and drive tangible results on a global scale.

I lead social media and digital marketing within the integrated PR Agency, GT | Greentarget. I previously co-managed my own digital-first PR & MarComms agency for 12 years in Cambridge UK. My background as a national newspaper finance journalist means my approach to social and digital marketing is audience-first and data-informed. I am excited to assess campaigns that get under the skin of the target audience, speak to them in their language and show creative flair with audacious, imaginative tactics.

As head of social at John Lewis, Imogen oversees the full remit of social marketing activity across paid, organic, content, community, influencers, rating & reviews and UGC. Prior to joining John Lewis, she has worked across social and digital marketing for Starbucks, Google and Essence digital. Imogen is very passionate about the power of content across all channels as well as fostering a brave and innovative culture.

Melissa is CEO of social and influencer agency Jungle Creations, which is uniquely backed by its own global publishing network with an audience of 150 million and 7+ billion video views a year. Jungle utilises this data and expertise to support clients such as Superdrug, Disney & Red Bull on their own journeys across social and influencer.

Donetta brings 25 years of experience in influencer, social and digital to her role as President of Bobbie. If it’s on social Donetta knows about it! This passion led her to the founding of HUNTER’s Social and Digital practice where she was a trusted leader to hundreds of employees and clients spanning nearly every industry. She combines her passion for the space with unexpected techniques

Kevin Dunckley is the Chief Sustainability Officer at HH Global. In his role, he developed and is responsible for HH Global’s market-leading ‘Innovation with Purpose’ sustainability programme.

Kevin has developed an ecosystem of partners, including some of the most innovative startups alongside universities and selected NGOs.

He also conceived and launched the industry-leading supply chain program, ‘the Sustainable Procurement Framework (SPF)’ in 2022, and the ‘Conscious Creative’ circular design program, which launched in early 2023.

Kevin is an Executive Fellow of King's College London, an Advisory member of the UN Global Compact UK, a Speaker for Schools, a Mentor to Black Business and has held advisory positions on the Google Cloud Council and the Forbes AI Executive Advisory Board.

Jessie Macneil-Brown is Head of Social Mission and Activism for Ben & Jerry’s Europe/ANZ, where she leads the company’s social justice and advocacy work. With over 15 years’ experience across campaigns, public affairs, and communications at organisations including IKEA, Amnesty International, and The Body Shop, Jessie is a passionate advocate for using business as a force for good.

Alex is a respected marketing industry figure with decades of experience, leading business growth at large advertising agency groups and private equity-backed independents. Passionate about creating work that builds brands and positive impacts for young people, Alex has doubled the size of We Are Futures, and continues to push the ambition and business of clients and the agency.

Rebecca heads up Brand Safety and Responsibility for Google's UK sales team. In this role, she fosters industry partnerships, aids customer success in suitability strategy, and promotes technological advancements of brand safety on YouTube. Her eleven-year tenure at Google has included collaboration with advertising partners, YouTube creators, rights owners, and content producers. Rebecca's professional journey began in rights negotiation at the non-profit PRS For Music.

Helen has over 20 years' experience in the creative industry. She's made the move from big hitter agencies like Grey to building award winning in-house teams for Shelter and most recently Asahi. She has a strong track record of building effective, industry leading and most importantly, happy teams, who create work that makes an impact.

In his role, Aidan has championed innovative skills-first recruitment strategies that help employers tap into a broader talent pool and find high-potential candidates often overlooked by traditional hiring.

Tracy has more than 20 years’ experience bringing high-value products and services to market within a multitude of business-to-business verticals – using both traditional and digital marketing strategies. She’s passionate about connecting industry with solutions that benefit the bottom line and support a healthier planet. She holds a journalism degree and MBA from Western Michigan University.

Drew Vernon is a former child and current Education Director for tonies, where he explores and shares the educational benefits of the Toniebox system of play. Previously, Drew led the U.S. marketing launch, earning a nomination for the Toy Association's Creative Toy of the Year. Prior to tonies, Drew managed the U.S. preschool department of LEGO, where he issued a daily "Prescription for Play" to half a million parents and children. As an entrepreneur, Drew started Connecticut's first state-licensed drop-in child care center. He earned an MBA from the University of Wisconsin-Madison, and started his career in Marketing at Procter & Gamble. Drew lives in the mountains of Utah with his wife and three children (15, 12, 9). In his spare time, he enjoys running, making mediocre pottery, and co-hosting the "Childhood" podcast with his youngest daughter.

Gabe Gordon is CEO and co-founder of Reach Agency.  Gabe has spent over a decade combining his love of advertising, expertise with influencers, and a passion for culture to help brands reach the people and places traditional agencies can’t. Over the past 13 years, he has built Reach into an award-winning agency in the Creator space that counts Nestle, Microsoft, Clorox, and AB InBev as long-term clients. Before forming Reach, Gabe worked at Pepsi and WME.

Fiona Gordon is the Global CEO of Advertising at Ogilvy. She is responsible for ensuring the creative network’s advertising, brand, and content capabilities drive measurable impact for clients' brands and businesses. Fiona's career at Ogilvy and WPP has spanned leadership roles across three continents (EMEA, Asia, USA) including as CEO of Ogilvy UK from 2021-2024. Throughout her career she has led the agency’s work on a range of iconic brands including Unilever, Boots, American Express, GSK, Singtel, and Mondelez.

Taku has been committing himself to provide innovative solutions for just one purpose, to drive positive changes.

I have lived and worked in London, Hong Kong, Shanghai and Singapore; and built my career through growing companies and brands in APAC, Europe and the Middle East. I have a deep understanding of what it takes to succeed across emerging, developing and developed markets - and a stunning 25 year track record in driving results for some of the world's biggest brands. Today, I sit on the Marks leadership team (makemarks.com), and lead the APAC region (www.propelis.com).

Matt is the managing director of Candyspace, digital products specialists who design, build and optimise website, mobile apps and ecommerce solutions. Over a 20-year career Matt has worked closely with clients including Adidas, Coca-Cola, ITV, BMW Group, Mazda and Maersk, helping to create digital solutions that delight customers and a return for the business.

Emmy and Peabody award-winning marketer, investor, producer and business leader Ross Martin is President of Ad Age Agency A-List marketing firm Known. Recent accolades include Fast Company’s “100 Most Creative People In Business,” an Advertising Age “Media Maven” distinction, Fortune Magazine’s “40 Under 40” top business leaders and Adweek’s “50 Most Indispensable Executives in Advertising.” In 2014, he was inducted into the Advertising Hall of Achievement.

Louise is Group Managing Director at independent creative agency, Atomic. Her focus over the last 3 years has been to work with the CEO and Chairman to drive major internal change and business growth. Building the business out of Covid and onto an accelerated growth path. This included starting up or acquiring three businesses within the company over the last 2 years. Central to her role is also to deliver stellar strategic and creative work in a way that builds the strongest and deepest client relationships, for faster growth and a more profitable business as well as finding the very best talent to help on the journey. Prior to Atomic she had a her own tech start up in elderly care after a long career in larger networks and agencies such as JWT and M&C Saatchi.

Grant Is a South African who has lived and worked in Europe, the UK and now the US. Prior to his role of Global CEO for MRM, Grant was the IPG GBL on the General Motors business.

Following stints early in my career at D'Arcy Masius Benton and Bowles & Elgie Stewart Smith in the late 1980s and early 1990s, I have owned and run my own agencies - all of which have been based on the premise that challenger brands are better served by integrated, nimble, smart and highly creative agencies.

Will is CEO of Initiative UK & Ireland with 25+ years in media, leading strategy across sectors from FMCG to Government. A former Ancient History student, he's lead media teams globally and locally.

Tim Ringel is a serial entrepreneur with the passion and drive to push past the status quo. His ambition and desire to make things work the way they’re supposed to has led him to the role of Global CEO of next-generation international advertising group Meet The People. A builder of multiple international agency groups, Tim is a seasoned global CEO and executive in the marketing space, having run world-renowned Spring Studios and Reprise Digital, IPG Mediabrands’ digital global agency network. With experience in EMEA, APAC, LATAM and the U.S., Tim has operationally managed ad businesses with more than 3,000 staff and 68 offices around the globe. He has been a speaker at 250-plus industry events, including talks at the United Nations, Cannes Lions, Google and Facebook, and he is an active supporter of entrepreneurial associations and charities.