Kristi Daraban, AVP of Social Media at Nationwide, is a 20-year veteran of digital marketing. She’s worked in a variety of industries from entertainment, retail, finance, and CPG with experience in B2B and B2C marketing. She has expertise in social media strategy, influencer marketing, content strategy, employee advocacy, governance, brand building and reputation management, integrated marketing, and campaign management.
I actively promote responsible and effective use of social media in Group HSBC, and am responsible for the guidelines, assets and structuring and use of tools to create consistent, on-brand and secure experiences for HSBC's social media footprint. My expertise covers numerous areas such as platform strategy, best practice standards, policies, brand protection, risk management, and data privacy.
Roberto Mastrocola is the Senior Director, Head of Global Social Strategy for The Coca-Cola Company, leading the social marketing vision, strategy and evolution for its brands and organization. As an award-winning marketer with over 20 years of experience in consumer goods integrated marketing, Roberto has led some of the world's most recognizable brands in digital, social, media and emerging tech experiences, growing brand equity and adding value to the consumer experience.
Kelly Amatangelo is the US Digital Lead at Mondelēz International, leading owned and earned digital & social media across the MDLZ portfolio of Brands including OREO, Nutter Butter and SOUR PATCH KIDS. She has been a leader in shaping the Brands approach to real-time content and conversation, ensuring all Brands are set up to authentically move at the speed of culture. Prior to joining MDLZ, she worked across a variety of Brand verticals including Danone North America and NBC Universal, helping to define digital ecosystems, content strategy and overall approach to organic social media.
With more than ten years of experience in Social Media Marketing and Influencer Management, Claudia has a huge passion for all things digital and a keen interest for emerging technologies.
Starting her career in Italy, she moved to the UK after a few years and eventually settled in Amsterdam, The Netherlands. With extensive experience in both corporate and agency settings she’s worked on a variety of clients spanning local brands and Fortune 500 companies.
Her primary area of focus is building authentic connections at the intersections between brands and online communities through unique and compelling creative narratives and content.
As a Social Account Lead at MediaMonks, Claudia brings a fresh perspective and an enthusiastic determination to help clients reach broader audiences by leveraging Social Media and Influencer marketing as key strategies.
In 2020 Claudia founded a new ongoing podcast series that interviews guests who, like her, are Italian expats living and working in The Netherlands. “Italiani in Olanda” investigates the Italian ambition to succeed in their personal, professional and often entrepreneurial ambitions abroad.
Kevin is Head of Social Practice at EssenceMediacom UK, which is a market-leading team of craft specialists who work across clients such as Boots, Tesco, eBay, Coke and Sky. He has worked in the Social and Digital Marketing space for over 15 years and has experience across Agency side, Client side, as well being part of the early team at Facebook UK. He has a passion for the latest emerging trends such as Social Commerce, Creator-lead marketing, AR, and Performance but also is a stickler for making Marketing work first from having Brilliant Basics at the core of planning and execution.
Dan Thorne is Guinness World Records’ Head of Social Media and is responsible for content curation and community management across all GWR’s social channels.
Tamara founded The Social Element in 2002 and has grown the agency to become a 280+ people strong and award-winning business that helps some of the world’s biggest brands including Visa, OREO, Nissan and Dr Pepper thrive on social media. Tamara is also co-founder of Polpeo, a crisis software company that creates realistic and immersive crisis simulations that prepare teams to communicate successfully in a crisis.
She has previously been awarded CEO of the year by The Drum, was featured in the Outstanding Yahoo Finance Top 100 LGBT+ Executives list and is a Fellow of The Marketing Society.
Shawn Low is a true media chameleon whose 20-year career has spanned print, TV, digital, startups and of course, content and social.
He is currently the head of social and digital at Grey Group in Singapore where he leads a team of change agents hellbent on making sure that local and regional clients such as Marriott Bonvoy, giga!, P&G, Haleon, the Ministry of Social and Family Development (MSF) and others deliver cut-through social and content.
Prior to joining Grey, Shawn led social and content at Green Hat, a leading independent Australian B2B agency based in Melbourne. There, his team delivered strategy, campaigns and always-on content for brands such as Knight Frank, USG Boral, Nestle Professional, Mimecast and many more.
Shawn also co-founded London-based travel tech startup Firef.ly. In his past life, he had the ‘dream job’ working for travel publisher Lonely Planet. There, Shawn commissioned books, authored guidebooks for Lonely Planet and was the presenter and main subject on National Geographic and Lonely Planet TV’s Roads Less Travelled, China.
Daniel has worked in a variety of senior client-side and agency social media roles over the past 12 years and in 2016 co-founded We Are Hydrogen, Scotland's largest social media agency.
Danny is the Social Intelligence Lead at Haleon, where he oversees the in-house social listening & analytics programs for their 25+ OTC brand portfolio, including Advil, Sensodyne, Emergen-C, Tums, ChapStick, Robitussin, Excedrin, and more. Prior to Haleon, he was the social intelligence lead at big pharma giants GSK and Pfizer.
Danny is a respected thought leader and one of the world's leading experts at the intersection of social media, big data & analytics, and market research.
Kestrel Lee is an award winning Creative and Technological veteran in AI, Esports, Metaverse, New Retail, social media, e-commerce and integrated marketing. Winning almost 100 digital and integrated awards, Kestrel is an influential industry advisor to governments and global brands in Asia.
Beckii Flint is Director and Co-Founder of Pepper Studio, an award winning boutique influencer marketing agency. A veteran Influencer herself, Beckii Flint has been creating content online since the age of 12. Her first-hand experiences of the process behind the content give an invaluable insight into the needs of all parties involved when running influencer marketing campaigns. She has been recognised as one of Forbes 30 Under 30 and Influencer Top 50. She regularly contributes industry insight on topical events in the news, including BBC Radio 4 and Wake Up To Money. She has given evidence in the House of Lords and Commons for inquiries into influencer culture and marketing.
Over 20 year’s client and agency experience, with a passion for Brand building using Social Media. Keen advocate of pushing the boundaries of creative excellence and making things digital & audience first.
Linus is the former Head of Digital Marketing and Social Media, SVP at Moody's Corporation and has spent more than 10 years in leading financial services companies covering markets in the US, EMEA and APAC. He started his career at a startup and worked at an agency helping clients such as BMW and Burger King.
Becky has worked in healthcare and advertising for the past 20 years, and as the Head of Social Media at Ogilvy Health, Becky leads a team of social media experts to drive social media forward for healthcare clients. Becky is responsible for planning, developing and implementing Ogilvy Health’s social media capabilities across the global client network. These include intelligence, strategy, influence, content and creative and paid.
Ham Maghazeh is a seasoned multi-disciplinary business development professional with 15+ years of experience in social media marketing and content creation. He has collaborated with top advertising agencies and renowned brands, earning recognition from prestigious events and serving as a judge in esteemed awards. Ham's expertise in leveraging the latest technologies and social platforms empowers brands to achieve their business goals through impactful content.
Live tweeting Eurovision. Barely posting about the products that pay his wages. Accidentally changing the company Instagram profile photo to one of his wedding day (and then turning it into a post that reached more than 2 million people organically). Just a normal day as social media manager for innocent.
I've been working in social media and marketing for the last twelve years. Starting my career at Ogilvy working on the agency's first social media accounts. I then spent four years working on the social media and digital teams at Burberry - with a focus on content and innovation, including launching their app. Following this, I moved over to adidas Originals working on social media and content strategy and most recently I've worked at Hunter Boots across marketing, social and digital strategy and activation.
Joseph is a social media specialist and enthusiast with over 10 years of experience in both agency and brand side. In his current role as Head of Social Media in Emax Beaute, he integrates content, influencer marketing and public relations to ensure success and relevancy in day-to-day marketing efforts. He was also a Drum Marketing Awards 2023 finalists for Retail, Fashion & Beauty and Experience categories respectively.
Nic is an award-winning communications professional with 16 years’ agency and in-house experience in social media, public relations and editorial. She has a passion for leading high-performing teams and making a meaningful difference to brands through the power of truly integrated social media executions. Nic currently leads cross-brand strategic initiatives for the global Expedia Group Social Media Team, working on initiatives including the recent launch of the game changing One Key rewards program.
Currently working with/most recently worked with: Netflix, Banijay/Endemol, Disney+, BBC Studios & Fremantle. Ex BBC Three.
Digital specialist working in social media across TV, streaming, entertainment and with high-profile talent. Skilled in digital creative ideation & production from inception to delivery.
Gayatri Makhijani has over 14 years of experience in building brands for the digital world with a specialized focus on media, social media and digital + e-Commerce marketing. She has worked for top-tier brands, including Intel, Amazon and FMCG brands (Unilever, Coke, etc.) from her publisher/agency stints. Her role spans brand & media strategy, media planning & buying, influencer and social media marketing, creative strategy & production, measurement & ROI. Currently, she heads the Brand, Creative, Media mandate for Intel India. Over her career, she has received 24+ creative and media awards, including Effies, Abbys, Webbys, YouTube leaderboard, etc. She also participates in industry forums and events such as TTT Academy, Dentsu Gaming Summit, Flipkart Ads Conclave, etc. Previously, she trained undergraduate students in Digital Marketing at Mt. Carmel College, Bangalore.
Marketing professional with 18 years of experience in the dynamic world of digital communication. With a strong focus on social media and content, Laura has honed her expertise through a diverse career journey that spans various international organizations in the Luxury, Fashion and finally Hospitality industries.
Started as a communication consultant, as she progressed in her career, her passion for social media led her to take on leadership roles, ultimately culminating in the current position as the Director of Social Media EAME at Hyatt.
Throughout her career, she immersed herself in the intricacies of the communication and digital marketing space. This journey has granted her a 360-degree perspective, enabling Laura to navigate the ever-changing landscape of social media finding fresh ways to craft unique stories that captivate audiences, while leveraging analytics to shape data-driven content strategies.
After recognising the untapped potential of the influencer world, Thomas joined forces with Edward East and Permele Doyle to launch Billion Dollar Boy in 2014.
Ever since, Thom has been a huge advocate for the agency's teams, creativity and has pushed the business to constantly innovate. Under Thom’s guidance, and focus on creative excellence and effectiveness, the agency has won new clients that exemplify this drive to evolve and innovate within BDB while retaining the agency’s heritage.
At Red, I bring my deep understanding of social tools and data to help inform overarching, omni-channel communications strategies for a broad array of consumer and corporate clients. Outside of work I write long-read cultural articles about things from the past on Substack (Mule Britannia).
Having spent a few years creating content for pro sports (chasing around basketballs in real life and on NBA 2K) I now lead social media at Slack. I'm also the co-lead of our influencer program, which is one of my favorite parts of the job. Have been known to blog occasionally.
Rachael started out in PR & Events and now has over 17 years’ experience running social media for big brands. Previous roles have included heading up social at Cineworld and Three, where she was responsible for a number of award-winning social campaigns. Rachael now heads up Social & Content at Virgin Media O2 leading the team to deliver on strategy & creative that meets brand and business objectives.
I've been part of Social Media teams for the past 11 years at 3 very different brands. Kicked off my career at Fastrack, a youth watch brand in India. Moved to Nike (I love sneakers) where I also worked in e-commerce and brand marketing. I've spend the last 5+ years at Netflix India, growing and evolving our social media ecosystem and brand, working with some of the great young creative minds in our industry.
I have worked in social media for over 11 years for many beauty, fashion, food and tech brands and seen the social media landscape change multiple times. Currently I head up social media at Kendamil, the UK’s fastest growing baby formula brand.
Vickie started Village Marketing, a social and influencer agency, over a decade ago as one of the first true influencer agencies. Now as part of WPP, Village is over 400 people strong globally. Vickie began her career at CP+B and Wieden + Kennedy before spending time as a CMO for DTC startup, Aloha.
15 years of international marketing experience across various verticals and categories. Now based in the Netherlands leading the social commerce charge with GroupM Nexus.
Meme obsessed, tiktok addicted, ex-musical theatre girl currently spending her time trying to manage Gymshark's 20 million followers and the social team who make it happen... just please don't ask me to set up ANOTHER social channel.
Ben is one of Australia's foremost social and digital practitioners in media and entertainment. In the last 10 years, he has harnessed the power of social to drive business outcomes for brands such as Paramount+, Paramount Pictures, Seven West Media, Network 10 and Nine Entertainment.
Melissa is a marketing communications leader with over 20 years of experience in the digital world. Currently, she’s the Director of Social Media at Gelia, a top 15 B2B marcom agency, where she provides social expertise for both international brands and regional businesses. Previous roles include heading up social media and influencer marketing at Burt’s Bees and leading digital initiatives in a variety of B2B and B2C industries.
Claire is currently VP of Social Media for ITV Studios - supporting the various labels and their shows across the business. She has over 15 years experience, mainly in broadcast, but also with media agencies such as Dentsu Aegis and Wavemaker.
With over 10 years experience across a variety of roles and industry sectors, a strong T-Shaped marketer specialising in Social Media and Digital Marketing. Most notable roles include leading social media strategy across paid, owned and earned at Halfords and Boots, before taking full media ownership in the UK. Now branching out to take on more regions in a new industry at global travel power house Hilton as a key strategy and planning lead in the EMEA media team.
Lauren kick-started her marketing career with an apprenticeship and is now the Social Media Manager at Howden, a global insurance group with employee ownership at its heart. She is widely recognised as a LinkedIn expert, specialising in company page strategy, employee advocacy, and paid ads. Lauren has grown LinkedIn followers for Turner & Townsend (90-380k), David Howden (0-8.5k) and Howden Broking (6-75k). Lauren is a huge supporter of personal branding and DE&I and will be looking for authentic, diverse, and accessible content submissions.
Have worked in the social media and digital field my whole career, currently with KOLs.Asia, a full service influencer marketing agency as the Marketing Team Lead, working with brands across beauty, fashion, and more.
Mohamed El-Daly is a Dubai-based social media consultant and trainer. For the past eleven years, he has been managing and supervising social presences and teams at some of the region's biggest agencies, and developing digital campaigns for 100+ brands across EMEA, including Microsoft, Google, L'Oréal, Coca-Cola, Nestlé, GoPro, Red Bull, Emirates, Dubai Tourism, Sony Music, Expo 2020 Dubai, and more. Currently, he leverages his expertise as a consultant in helping brands and agencies optimize social media strategies, advising on team setup and recruitment, and developing custom training solutions.
With over 15 years of experience in the entertainment industry, I am a passionate and innovative leader in social media marketing and creative content. My mission is to create engaging and impactful digital and social campaigns that connect with audiences and drive business results. Currently, I am the Director of Social Media and Influencer Marketing at Mattel, where I oversee the global social strategy and execution for many iconic and beloved brands. Throughout my career, I have had the privilege of working with some of the world's biggest brands, celebrities, and entertainment properties, such as Kobe Bryant, Coachella, DreamWorks, and Amazon Studios. I have also received multiple awards for my creative work, including the Muse Creative Awards Platinum for Dear Basketball and DreamWorks Live Life Animated.
Social media expert with 9 years experience in social and digital experience, delivering results driven social and influencer campaigns for leading retail brands, including Next, George At Asda and Boots. My experience has covered the day to day running of social channels, spanning ideation, copywriting and production in my early career, through to strategic decision making and leading a team of 16 social and content specialists in my current role at Boots.
With passion for Arts and Technology, Shruti Samant has channelized her creativity and versatility towards innovation in Digital Marketing, with a diverse experience across CPG, Confectionery, Banking and Technology industries. For raising benchmarks, Shruti has been honored as ‘Woman of the year – Global’, 'Innovator of the year' and ‘Digital Marketer of the year’ on international and national platforms, amongst her many accolades. Besides her versatile interests in composing music and film making, Shruti leads high performing teams by creating a culture of Compassion, Diversity, Inclusion and Equity. Amalgamating her passion for arts, technology and digital media – Shruti has not only made a profound impact on marketing and technology industry globally, but has also created sustainable digital and operational solutions that harness technology, to emboss a positive footprint on the world. Shruti is a Visionary Leader, on a mission to foster Equity globally and propel advancement of women’s health and businesses.
Brave Bison is a a new-age media, technology and marketing company uniquely positioned to connect with digital natives. As CMO, Hannah is responsible for driving growth and innovation across the company's four business units: Brave Bison Performance, Brave Bison Commerce, Brave Bison Media Network and leading social media agency SocialChain. Prior to Brave Bison, she led marketing teams at a broad range of agencies including Wavemaker, tms and the Engine group both in the UK and the US.