Bari Komitee
vice president, B2B Marketing
The New York Times
Bari Komitee is an Emmy award-winning marketing executive, strategic thinker and insightful leader with a proven track record of delivering relevant, creative and measurable work that generates results.
Currently, Bari is Vice President of B2B Marketing at The New York Times where she's focused on advertising, whose mission is to help brands make their mark on the world by connecting them to the most important stories in the world. Driving the transformation and future of The Times's advertising business, Komitee creates awareness and engagement around its industry-leading offerings including print and digital media, audio, live experiences and events, and custom creative and strategies. Driving industry awareness and contextualizing our vast audience for leading brands including, GE, Verizon, Google, Chobani, Ancestry and American Express, Komitee operates at the forefront of the ad industry, listening and responding to The Times’s audience’s demands for more interactive digital media and constantly paving new avenues for brands to participate in these endeavors.
Prior to joining The Times in 2020, Bari held leadership positions at The Tribeca Film Festival, AOL, and NBCUniversal. Before that, she spent many years leading client business at top agencies including Anomaly, TBWA\Chiat\Day and McCann.
Komitee has received numerous accolades and industry awards, including Cannes Lions - most recently the 2022 Mobile Grand Prix - and the Grand Effie, for her innovative and data-driven work.
Komitee earned a Bachelor’s degree from The George Washington University, and currently resides in New York City.