A previous winner of The Drum’s Chair Award, he also recently authored the first ever paper to win an IPA Effectiveness Award for Best B2B. He's on a mission to make B2B marketing more human and loves nothing more than connecting the dots between standout creativity and commercial outcomes.

Kristin Collins is head of B2B Client Experience for Vanguard’s institutional business, where she leads a team responsible for uncovering and understanding client and consultant needs and delivering experiences that address those needs. Kristin has more than 20 years of experience in the financial services industry focused on marketing, experience, and strategy development. Before this role, she led Participant Strategy for Vanguard’s institutional business where she and her team were responsible for the digital and marketing strategies that drove retirement plan participants to take action toward their retirement readiness. She spent the first half of her Vanguard career in various roles supporting Vanguard’s financial advisor business including offer development, strategic integration, and marketing management. Before joining Vanguard in 2006, she held sales, marketing, and relationship management roles at Lincoln Financial Group. Kristin earned a B.S. from Boston College and an M.B.A. from Saint Joseph's University.

As GumGum’s global CMO, Erin McCallion is responsible for architecting GumGum’s narrative and bolstering its global brand presence while scaling the strategy, communications, product marketing and lead generation teams to support GumGum’s vision and mission. With 25+ years of experience in marketing, Erin thrives in high-performance companues and leads orgs through customer-centric transformations as the scale.

Bari Komitee is an Emmy award-winning marketing executive, strategic thinker and insightful leader with a proven track record of delivering relevant, creative and measurable work that generates results. Currently, Bari is Vice President of B2B Marketing at The New York Times where she's focused on advertising, whose mission is to help brands make their mark on the world by connecting them to the most important stories in the world. Driving the transformation and future of The Times's advertising business, Komitee creates awareness and engagement around its industry-leading offerings including print and digital media, audio, live experiences and events, and custom creative and strategies. Driving industry awareness and contextualizing our vast audience for leading brands including, GE, Verizon, Google, Chobani, Ancestry and American Express, Komitee operates at the forefront of the ad industry, listening and responding to The Times’s audience’s demands for more interactive digital media and constantly paving new avenues for brands to participate in these endeavors. Prior to joining The Times in 2020, Bari held leadership positions at The Tribeca Film Festival, AOL, and NBCUniversal. Before that, she spent many years leading client business at top agencies including Anomaly, TBWA\Chiat\Day and McCann. Komitee has received numerous accolades and industry awards, including Cannes Lions - most recently the 2022 Mobile Grand Prix - and the Grand Effie, for her innovative and data-driven work. Komitee earned a Bachelor’s degree from The George Washington University, and currently resides in New York City.

Whilst living in Singapore and China Matt has spent the last 20 years building, managing, selling and integrating digital and technology sector ventures that have been regional and global in scale. He ran CBS's commercial teams in China, launched Twitter’s business in Asia, bought and sold an ad-tech company, entered over 20 markets, managed over half a billion dollars of revenue, brought multiple technology platforms to Asia and set up partnerships with the likes of Facebook and Google. He is currently the Global Chief Operating Officer for TrafficGuard, the ASX listed (AV1) ad fraud prevention platform. Through his own consultancy, Lab66, he has built a huge global network and co-founded and helped scale multiple early stage start ups through capital and advisory. He is a highly strategic and hands on business leader as well as an entrepreneur, advisor, investor and public speaker. He is a London School of Economics graduate, an Entrepreneur in Residence at INSEAD business school and an Advisor at early stage start up generator, Antler.

Rob Wood is a marketing and communications leader with over 15 years of experience in the technology industry. He is passionate about growing the awareness and adoption of innovative technology solutions through the use of creative marketing. In his current role as Head of Enterprise Marketing at Google Cloud UK & Ireland, he leads a team responsible for driving business growth and generating demand through multi-channel marketing programmes. He has held leadership roles in product marketing, partner marketing and field marketing at prominent technology companies including Hewlett Packard, Cloud Sherpas and Accenture. He holds a Bachelor’s degree in Marketing from Bournemouth University.

Her bigger, bolder marketing approach for markets like Thailand, Indonesia and Singapore have enabled the region to produce several worldwide first-on-Twitter achievements that have influenced Twitter’s global storytelling around the world.

Business Director at B2B creative and strategic marketing agency Earnest. Ten years' experience working in client services (which is why I'm now bald) and now heading up all new business, marketing, and client development at the agency.

Steve is an award-winning creative at Marketing Agency Gravity Global. He has a passion for creativity. His specialties include: advertising, branding and identity design, print, video, experiential and digital.

Andrea has over 30 years of international B2B marketing, in Tech, and more recently at Fujitsu where she has successfully introduced, evangelised, coached, mentored and drove 1:1 ABM from a country strategic approach, to region, then globally. Now that ABM is core to the marketing strategy and business as usual, Andrea has pivoted to looking after marketing transformation in the Europe region, the largest region outside of the Japan HQ and domestic market. She is award winning, industry-acknowledged as an innovator, and a regular judge for B2B marketing awards

Clementina Angelino is a product marketing leader with over 12 years of experience in Tech. She currently heads up the EMEA Product Marketing department at DocuSign, and she is responsible for developing and leading the whole product marketing strategy and driving growth of the DocuSign platform in the EMEA region. Prior to her role at DocuSign, Clementina has racked up some impressive experience at some of the largest tech companies in the world including Oracle, Google, Facebook at Salesforce, where she lead the strategy & planning of Sales Cloud the world’s #1 CRM for EMEA. Outside of Tech Clementina is a guest lecturer at IE Business School, teaching an MBA class on “Culture in Big Tech”. She specialises in product marketing, Go-to-Market strategy, content strategy, digital marketing.

Palmer Houchins is the VP, Head of Marketing at G2, the world's largest and most trusted software marketplace. Before G2, he served as a senior marketing leader at Mailchimp (acquired by Intuit) and CallRail ($125M+ in funding). Prior to that, he held marketing positions at digital music and entertainment-focused startups.

Katherine is an experienced marketing leader and B2B specialist with a strong commercial, digital and data focus. She has deep experience of helping brands like HSBC, Citigroup, and Deloitte grow across EMEA and Asia as well as in Global roles. She has also consulted freelance for start-ups and small fast growing businesses in the technology space and has hands on experience of running a small business. Common threads across her career have been leading for the customer, transformation around digital and data, and building high performing teams.

As Chief Marketing Officer, Cristy Ebert Garcia spearheads impact.com’s global marketing programs. Named by Business Insider as one of “The Most Important Marketing-Tech Executives of 2021,” Cristy leads an award-winning team of marketers.

Running B2B marketing with a blazing team for Zattoo, one of Europe's first IPTV platforms and end-to-end TV-as-a-service providers, liberating the industry from broadcast and device boundaries across Europe Building our TV-as-a-service platform brand and activating its sales in full P&L context, focusing marketing effectiveness and structured growth over abstract, opportunity-driven visibility 20+ years in IT/SaaS, telco and TV, leading B2B marketing, communication and business development teams for international start-up, SME and corporate brands

A career spanning 25+ years across the creative tech industry, including previous valuable experience within leading B2B marketing agencies. Traditionally trained as a creative within the publishing world before quickly shifting focus to B2B technology. Currently leading the full creative team at Revere as Executive Creative Director, where creating meaningful marketing with innovative creative works hand in hand with insight and strategy.

Female Executive Creative Directors are a rare breed and I’m proud to be one of them. I have an equal opportunities approach to my passions, from a film that stops the scrollers, to the leaflet handed out at stations. Being naturally curious has found me working in Leeds, London, New York, Sydney and Devon, where I currently head up a team of free-range creatives at Bray Leino that work on everything B2B and B2C. My side hustle is Anything But Grey, a pro-age consultancy aimed at a 50+ audience. I’ve also picked up a few shiny awards along the way. (Well, it wouldn’t be a bio without slipping that in.)

With extensive experience across innovative start-up & blue chip companies alike, Keith currently leads Brand Marketing globally for LinkedIn’s Marketing Solutions business unit.

Keith has created stand-out marketing campaigns across the US and Europe for a number of well-known brands across the travel, tech & hospitality sectors, including 'The Place to B2B', launched with creative agency Maximum Effort in June 2023.

Keith is a keynote speaker in many areas of Marketing, most notably B2B Marketing, Brand Marketing & Digital Marketing. Recent speaking engagements include Cannes Lions '22 and '23, Partner Connect, London and Social Selling Summit, Stockholm, in addition to being invited as a guest lecturer at prestigious Trinity College Dublin.

Smita is a global marketing advisor, influential thought leader, keynote speaker and pioneering advocate for diversity and inclusion in the technology industry. She has delivered high-impact global marketing transformations for some of the world’s best-known SaaS, fintech, telco and cloud technology companies. As Founder and CEO of the Smita Gupta Advisory, Smita is using her expertise in growth marketing and her network of marketing professionals to drive the growth of clients within the Fintech, crypto and SaaS spaces.

Andy is Global Director of Digital & Brand at SGS, the world’s leading testing, inspection and certification company, with over 98,000 employees across a network of more than 2,650 offices and laboratories around the world. Andy has been at SGS since 2013. Since initially specialising in content, he moved through several different management positions, and his current role covers the whole spectrum of digital marketing and brand communications. He previously spent time working in the creative agency sector in a career spanning more than 16 years.

I was born in Peru where I completed a BS Engineering, worked on the financial industry for 8 years and moved to Chicago to pursue an MBA at Kellogg. I have been in the US for +21 years working in the Technology field (Dell), Engineering (National Instruments) and since last year at Affinipay as their CMO

Colleen Smith is the senior vice president of marketing at Avid Technology. In this role, she is responsible for GTM strategy, digital marketing transformation and marketing program execution. Smith joined the company in 2018 with over 25 years of enterprise software marketing, sales, and product strategy experience, and over the years has helped transform software companies into industry leaders, built strategic partnerships, designed acquisition strategies, and moved companies through aggressive growth stages.

With extensive international experience across the healthcare industry, she is a proven award-winning marketing leader with a full set of experience in leading successful teams, managing products lifecycle, building impactful marketing strategies, getting things done, and driving growth and culture. Currently, Ikram Guerd is VP of Global Marketing for the innovative FemTech, Aspivix, which mission is to make gynecology now modern with gentle in mind. She leads the global strategic marketing and communications strategy to raise awareness around innovative solutions to reduce pain for women and is also in charge of running operations in the US. Ikram has judged several national and international marketing and healthcare awards and is also a keynote speaker on various topics related to marketing and women's empowerment. She’s also part of the Board of Directors of the non-profit organization, Inspiring Girls USA, which mission is to inspire young girls and break down gender stereotypes by introducing girls to role models and meaningful conversations about their future and to a broad scope of jobs they could do.

Ned is the luckiest person in advertising. (At least according to a focus group of one - himself). He's been fortunate to have helped shape some of the biggest brands throughout his career, from adidas and Audi, to Apple, Dr. Martens and Porsche. His career has taken him to multiple cities from coast to coast. He now resides in Milwaukee, WI, where he helps lead Bader Rutter.

I am an audience-centric digital marketing head with 15+ years' experience driving growth in both start-up and large enterprise settings, building and leading high-performing marketing organizations, and managing multi-million $€ budgets. I'm known to navigate into the unknown to learn through discovery, and push boundaries to bring innovation and new strategies into our marketing mix. Working at the intersection of growth, brand, and product, with a strong focus on digital channels, content marketing, customer advocacy, and marketing innovation, I currently head up the global demand generation function (built from scratch) for Nokia's growth engine, our 3.2 Billion Euro Cloud and Network Services software business. Spent most of my career in B2B: telecommunications, SaaS, services. I'm passionate about everything marketing, tech, people, and equality. My favorite buzzwords for 2023 are #DarkFunnel, #AllBound, #ProductLedGrowth, #DeathOfTheCookies, and of course #GenAI.

With more than 20 years of experience in Advertising Sales Marketing, James joined The Trade Desk in September 2021 as the Vice President of Global Marketing.  James runs a team responsible for increasing global awareness and for positioning The Trade Desk as the programmatic leader and trusted partner for clients in the advertising ecosystem.    Before joining The Trade Desk, James was Vice President of Integrated Marketing Solutions for Effectv (formerly Comcast Spotlight), the advertising sales division of Comcast Cable. In that role, he was responsible for creating and executing best-in-class revenue generating solutions, utilizing Comcast’s creative/technical capabilities to deliver results for local, regional and enterprise clients.     In November of 2020, James was named one of the Executive Leads for the Comcast RISE program. In this role, he developed and launched the overall strategy, branding, workflow and execution of the Comcast RISE program with a heavy focus on the Effectv awards that the program provides to BIPOC SMBs across the Comcast Footprint.  In addition to the Comcast RISE program, he joined the Comcast DE&I Executive Council as the representative of the Comcast Advertising Division.   

John Brockelman is Chief Marketing Officer for State Street Global Advisors, the fourth largest asset manager in the world. He is responsible for all aspects of marketing for the firm, including data and analytics, institutional and advisor channel marketing, brand and advertising, investment content, digital, communications, and social media. John is also a member of the Executive Management Group, the company’s most senior strategy and policy-making team. He currently serves on the Board of Directors at the Lawrence Boys & Girls Club and the Association of National Advertisers Business Marketing NYC.

James is a Global Client Partner and EMEA B2B Lead at Wunderman Thompson. He is responsible for supporting B2B growth with Wunderman Thompson and overseas the client development and growth strategies for key clients across EMEA.

Marketing leader with a decade's worth of B2B, B2C and B2B2C experience across demand generation, product marketing, sales enablement, digital storytelling, and campaign strategy. A natural storyteller, I have always been fascinated by the intersection of storytelling and growth; how stories can help stimulate and sustain growth. It is around this philosophy that I have built my career – narrating stories to help global brands grow faster. I have a proven record of success for global brands such as Bharti Airtel, MoneyGram, Unilever and KFC. I previously led marketing at global ride-hailing unicorn Bolt and i'm now growing the Airwallex brand in EMEA.

Kathryn Strachan is the CEO of Copy House Ltd., an award-winning content marketing agency specialising in technology and FinTech content. Kathryn has been recognised as Content Marketing Person of the Year (2021 & 2022), Young Director of the Year (2021) and is a respected Forbes contributor. She also sits on the board of the NHS Counter Fraud as an NED and acts as an external marketing consultant to technology companies.

Viraj leads International Sales and has played a key role in growing Affle to new markets across the US, Middle East and Europe. Now with Affle for over 10 years, he started his entrepreneurial journey at Mobimasta, joining in post-acquisition of that company by Affle, and has since also been responsible for key initiatives such as publisher growth and management, product development and driving key partnerships for the company. Viraj has over 17 years of experience across advertising, media and technology. He holds a Bachelor in Economics degree from Delhi University and an MBA from Asian Institute of Management, Philippines.

With a journey spanning 7 years in B2B marketing, I possess a strategic mindset that combines data-driven insights with creative thinking. Throughout my career, I managed marketing operations in tech companies across EMEA, North America and APAC. With a background in paid media, I relentlessly seek inventive strategies for tangible growth, crafting pathways to elevate businesses.

A roll-up-your-sleeves marketing leader & entrepreneur with 18 years’ experience in driving high growth marketing & revenue strategies for Fintech, SaaS & eCommerce brands in Asia, Middle East & Latin America. Bold decision maker with strong business acumen and expertise in unlocking business value through data backed digital strategies.

As a passionate marketing and brand leader, I have 25 years of marketing, brand, communications, and business development experience. Delivering integrated, multi-channel campaigns and leading creative teams is what I love, and I am known for simplifying the complicated and knowing your superpower. I currently lead an awesome group of creative geniuses at PwC - affectionately known as my 'crew'. I also occasionally like to write a bit, love to travel, and in the summer I can be found in my 'happy place' at our family home in Croatia. In addition to loving my work, the other part of my ‘job’ is to be a role model to my young son – who inspires my creativity through his love for Lego.

I'm a B2B marketing geek. I've worked both agency and client side to help brands connect with buyers as people and be more B2C in how they go to market. In my current role, I help strategically plan campaigns for B2B tech brands to be not so B2B in their activations.

A creative strategist with 15+ years of experience helping brands tell compelling stories through experiential and brand strategy. I've worked in the USA, EU and MENA helping global B2B and B2C brands tell delightful, compelling and effective stories in physical space.

Maria Becker joined renowned B2B creative agency Stein IAS in 2022 as the Head of Strategy in the US. With a deep passion for understanding the complexities that characterize the B2B environment, Maria strives to develop the most relevant, impactful and original strategies that will help clients achieve their business goals. A true believer in collaboration, she encourages teams to work together in unison taking advantage of the breadth of knowledge and expertise that drive best results. People, insights, data and technology are in her opinion the key to success. She pushes herself and others around her to continue expanding and adapting their skillsets – a perfect example now would be adopting AI practices into the strategy process. Prior to her role at Stein IAS, Maria worked at gyro which ultimately became Merkle B2B for 6 years. Throughout her career, Maria has led accounts such as Hiscox, Amex, Samsung, Lexmark, GEHC amongst others.

Becky Partridge is the UK Marketing Lead at Amazon Ads and runs a team responsible for increasing brand awareness and consideration with enterprise customers in region. Becky has over 10 years of experience building B2B media brands, and before joining Amazon Ads, held a number of marketing and consultancy roles at both independent and network creative agencies, and publisher The Economist.

Having spent most of my career on the agency side I am now heading up the internal Brand & Creative department at Envestnet, a B2B financial company.

Ben Turner – Founder and CEO of specialist B2B/B2E creative events agency, Wonder – has been pushing the boundaries of what’s possible in business events since 2006. During his decades of experience, Turner has honed a people-first approach to events, which has helped him develop client relationships with brands including Google, Santander, Genesis, Visa and Vodafone; while additionally empowering him to build teams and deliver on challenging briefs. These qualities have seen Turner scoop many of the industry’s most notable awards from organisations including C&IT, Campaign, Conference & Events and The Drum. 

Jenn Biddle is an email marketing and content strategist with over a decade of experience in developing, executing, and analyzing successful digital marketing campaigns for industry giants including JCPenney and the National Trust for Historic Preservation. Currently, she runs the email marketing program for Yahoo Advertising, the B2B branch of Yahoo. She is passionate about crafting compelling narratives and leveraging data-driven insights to deliver exceptional results.

Emma Mondolino is the Head of Nextdoor CREATE, the Marketing and Strategy group at Nextdoor. Currently focused on creating value for brand partners and building bespoke creative campaigns. Before she joined the Nextdoor team, Emma worked at Pinterest in both Sales and Marketing. Prior to her time there she was a foundational member of the Brand Strategy team at Twitter.

With over 16 of marketing and advertising experience, Vlad is currently a B2B marketing specialist in the ecommerce industry. His professional experiences include B2B marketing strategy and content marketing, SEO and performance marketing, as well as developer marketing. Vlad is also a certified trainer and part-time teacher, and a published author.

Ling is an experienced strategic marketing leader, with a proven track record in product marketing, demand generation, and brand marketing for pioneering healthcare, life science, and biotechnology organizations. Most recently, Ling led product marketing for Babylon Health. Prior to that, she spearheaded brand initiatives and electronics product marketing for Zymergen and growth marketing for the Public Library of Science. Ling holds an MBA from the University of California, Berkeley.

Nina is a marketing executive with close to 20 years experience leading global marketing organisations across scale ups and public companies. Skilled across B2B and B2C, Nina is specialised in brand building, creating full funnel marketing strategies and leading organisational transformation. Nina believes deeply in the power of brands to inspire and create meaningful action and change in the world. Alongside her love of brand building and storytelling, Nina has a deep passion and commitment to help companies build more diverse and psychologically safe environments. As part of this commitment, Nina focuses her commentary on driving gender equality in the workplace and talks about this as a public speaker and in her content series "Nina's Nuggets" and her podcast "Same sh*t, different toilet".

For over 15 years, Cate has been connecting the dots between creative strategy, brand storytelling, multimedia production, and retail media innovation. She expertly weaves meaningful narratives into every creative execution, building brand stories designed to captivate B2B and B2C audiences. Currently at the helm of Stingray’s Creative and B2B Marketing departments, she manages a brilliant group of creative and marketing professionals who support 15+ global brands, as well as the company’s B2B units: Stingray Advertising, Stingray Business, and Chatter.

"Rachael is a dynamic PR and Marketing expert with 10 years of hands-on experience. Known for her proactive approach in identifying brand opportunities and cultivating robust connections within both professional and consumer networks, she is a natural communicator with a strong entrepreneurial drive. Currently, Rachael plays a pivotal role in the marketing team, working for travel industry leader, TUI, where she provides invaluable support to B2B brands Musement and Intercruises Shoreside & Port Services. "

Tunde Panaki is a marketing leader with twenty years of experience in complex, highly-regulated, data-driven organizations. As an accomplished marketer, Tunde has led multi-million-dollar marketing campaigns including one in partnership with Amazon. She currently leads B2B marketing at LiftMaster, a smart access technology company. Her areas of expertise include lead generation, content marketing, and impactful marketing strategies that crush goals.

Lisa Maxwell is vice president, B2B Marketing at Mastercard. In her role, Lisa leads marketing engagements and oversight with digital players like Apple, Uber and Microsoft to drive joint consumer acquisition and retention goals. Previously, she was at GlaxoSmithKline Consumer Healthcare where she led the reinvention and turnaround of brands like Nicorette, NicoDerm CQ and Abreva from negative to double digit growth. She serves on the board of directors of GrassROOTS Community Foundation. Lisa received a bachelor’s degree from Baruch College and an MBA from Duke University, Fuqua School of Business.

Passionate, global marketing executive with unique consumer and B2B multi-channel brand, marketing, communications, and product marketing expertise. Achieved results with start-ups, medium and large complex enterprises in both emerging and mature markets in diverse industries. Flexible and analytical forward thinker thriving on building, and motivating strong result-oriented teams to create meaningful organizational impact.

16+ years of Global experience across all phases of Agency Media Services – Account Management, Strategy, Communication planning, Audience research & insights, Digital marketing, B2B marketing, Marketing Science, and Measurement. Most recent leadership assignments in the US and Singapore focused on Global Strategy, building specialist B2B capabilities, Client leadership, Product leadership, and global team building. Deep experience with major B2C and B2B clients including Dell Technologies, Google, P&G, Fonterra, SC Johnson, Harley Davidson and more

Have fun, otherwise what is the point! I’m a passionate marketeer with experience spanning a variety of industries from SAAS, Consumer Electronics to Aviation in both Australia and Europe. Currently I hold the position of Senior Manager Demand Generation at Basware, responsible for driving growth within the central Europe markets. Having spent considerable time within consumer driven markets, my motivation is to transfer this knowledge into the B2B marketing landscape, aiming at more emotional, people-centric and value driven strategies.

Tony holds BA degrees in both Economics and Chinese Studies from the University of California at San Diego, a Masters in Information Systems Management from the Keller Graduate School of Management, and an MBA from the Marshall School of Business at University of Southern California.

Brandon Griffin joined Gannett in 2017 and has worked in various capacities including becoming one of the company’s first Regional Digital Marketing Experts, and a Client Success Manager on the first team ever dedicated to national brand support for print and digital advertising services in the United States. In 2020, Brandon joined Newsquest’s Digital Marketing Solutions Premium Account Services Team as a Client Success Manager and was appointed Head of B2B Marketing for LOCALiQ UK in 2021.

https://localiq.co.uk

Birk joined Fetch in 2015 and leads Fetch's marketing efforts, with a heavy focus on user insights, product planning and execution, promotion, and both shopper and partner communications. During Birk’s tenure, the Fetch app has grown to 17 million monthly active users and has consistently ranked among the top shopping apps on both iOS and Android, even reaching No. 1 overall free app. Prior to Fetch, Birk cut his teeth working for global advertising agency McCann WorldGroup, as an account lead on the General Mills account. Birk oversaw over $200MM in working and non-working budgets for brands including Nature Valley, Chex Mix, Cinnamon Toast Crunch, Cocoa Puffs, and various new product launches within the snack and breakfast categories. Birk holds a Bachelor's degree in Consumer Science from the University of Wisconsin and a Masters degree in Marketing from Carlson School of Management.

MSc in Marketing management. Started my career at Booking.com, worked in IT and investments, spent three years working in London City and now leading the marketing team of the biggest country in the EMEA region for Aon - the Netherlands. Worked with amazing thought leaders in my campaigns, like Ray Dalio, Kate Raworth, Rutger Bregman, Dan Ariely and others. My goal is to prove that you can have it all - career, kids, a semi-professional hobby and impact as an activist and as a marketeer.

Mahalakshmi (Maha) Sankaran is the director of B2B Growth Marketing at DoorDash, where she leads a team responsible for acquiring, growing, and retaining merchant partners and businesses across Marketplace, SaaS, DoorDash Ads and DoorDash for Business. Maha has more than 15+ years of experience in B2B demand generation and growth marketing in SaaS, Technology, and Adtech companies. Before this role, she led acquisition and growth for Amazon Web Services. She also led the digital marketing and demand generation teams for one of Amazon’s biggest launches last year, “Buy with Prime.” Maha is also an adjunct professor at NYU SPS graduate program, teaching digital marketing and marketing analytics.

Phoebe is an innovative and resourceful marketing leader with over 17 years of global, regional and local marketing expertise in the B2B IoT, B2C Consumer Electronics, and FMCG sectors. She has a proven track record of effectively managing both nascent and established brands, transforming brand dynamics, and accelerating business growth. Her expertise encompasses marketing strategy, branding, growth marketing, integrated campaigns, product marketing, and portfolio management. Currently, she leads the global marketing team for the Industrial Automation, Industrial Communication, and Edge Software business groups at Advantech, the #1 player in the global industrial PC market and a pioneer of edge computing. She infuses B2B marketing with B2C creativity and agility, spearheading Advantech’s digital transformation and boosting lead generation effectiveness. Before joining Advantech, Phoebe honed her skills at ASUS, APP Sinarmas, Kimberly Clark, and Red Peak, gaining a deep understanding of both global markets and local nuances. This experience sharpened her perspective in navigating the ever-evolving landscape of international commerce.

Experienced marketing professional with more than 10 years of experience in integrated marketing communications, specialising in automobile, FMCG, telecom, education, hospitality, IT, construction, and manufacturing industries. Driven & results-oriented; possess excellent communication, organizational & interpersonal skills; combined with solid brand management & creative agency background. Highly adaptable & personable individual, with a global perspective & exceptionally acute multicultural understanding.

Seasoned Marketing and Trade Marketing Executive with large experience in FMCG industry. Large knowledge of business strategy of multi-markets (B2B and B2C), sales channels and portfolio management. Furthermore, she has a strong background in Performance Marketing and Customer Experience.

Olga de Giovanni is Head of Marketing at Ebiquity, the world leader in media investment analysis. In her role, Olga leads the global marketing team driving growth and generating demand through multi-channel marketing programmes. She is a passionate advocate for collaboration. In her perspective, success hinges on the fusion of people, insights, data, and technology. Beyond her role at Ebiquity, Olga's dedication to responsible and ethical marketing practices is exemplified by her service on the board of the Conscious Advertising Network (CAN) as an external marketing consultant. Her involvement in CAN underscores her commitment to elevating industry standards and promoting conscious marketing principles on a global scale.

Aoife joined Adobe in 2019 has had held various marketing roles in the business, ranging from consumer customer lifecycle marketing, B2B lead generation and now drives global brand and content strategy for B2B audiences focused on all creative Adobe products. With previous experience in CRM planning and strategy, her key area of expertise lies in story-telling, building brand and customer journeys that excite and inspire.

Rebecca is a creative specialising in the weird and wonderful world of technology, science, engineering and B2B. She has an unhealthy interest in how B2B companies can tap pop culture to create powerful campaigns. With over twelve years of agency experience, she sits in the intersection of client, creative and strategy, helping brands build compelling narratives and creative campaigns that live and die by how they earn.​

Yvonne is the Head of International Business Marketing at Reddit, where she leads a team that connects Reddit's 100,000+ communities to businesses outside of the US. She has over 14 years of experience in marketing and growth, developing and executing go-to-market and audience strategies in EMEA and APAC, two of Reddit's key markets. She is passionate about creating marketing that is purpose-driven and delivers ROI against business goals. She has launched and scaled marketing initiatives for some of the world's leading digital brands, such as Pinterest, Hearst, and The Drum. She is also an inclusive marketing leader who encourages positive change within the advertising industry. She has been recognized by Microsoft and several industry organisations for her mentorship and influence. She helps brands to drive growth by creating accessible and inclusive marketing strategies, leveraging her skills in scaled experience building, storytelling, and data solutions.