Chair's Award
Frist Name | Last Name | Job Title | Company |
---|---|---|---|
Christine | Cefalo | Former Chief Marketing Officer | Workday |
Pete | Schlampp | Chief Marketing and Strategy Officer | Workday |
Gene | Bordegaray | VP, Executive Creative Director | Workday |
Erik | Peterson | Senior Director, Brand and Advertising | Workday |
Jessica | Cuebas | Global Advertising Lead | Workday |
Julie | Schiappa | SR. Global brand and advertising manager | Workday |
Jole | Simmons | Senior Art Director | Workday |
Jole | Green | Creative Director | Workday |
Chris | Beresford - Hill | President of Advertising & Chief creative Director | Ogilvy |
Lisa | Bright | Chief Creative Officer | Ogilvy |
Chris | Turner | Executive Creative Director | Workday |
The best of the best
Frist Name | Last Name | Job Title | Company |
---|---|---|---|
John | Brockelman | CMO | State Street Global Advisors |
Kristie | Tillinghast | - VP, Advertising & Paid Media | State Street Global Advisors |
Rob | Rawley | EVP Global Account Director | McCann New York |
Cheryl | Edwards | VP Account Director | McCann New York |
Amber | Greenwalt | VP, Executive Account Director | McCann New York |
Gene | Campanelli | SVP Group Creative Director | McCann New York |
Peter | Powell | SVP Group Creative Director | McCann New York |
Catherine | Peta | Account Executive | McCann New York |
Frist Name | Last Name | Job Title | Company |
---|---|---|---|
Sara | Cosgrove | Global Director of Awards and Creativity | Media.Monks |
Frist Name | Last Name | Job Title | Company |
---|---|---|---|
Steve | Long | Creative Director | Gravity Global |
Frist Name | Last Name | Job Title | Company |
---|---|---|---|
Steve | Long | Creative Director | Gravity Global |
Frist Name | Last Name | Job Title | Company |
---|---|---|---|
Alice | Cherry | CMO | S&P Global |
Valerie | Tirella | Executive Creative Director | S&P Global |
Heidi | Grassi | VP, Brand Marketing and Insights | S&P Global |
Melissa | Kinsley | Senior Director, Brand Marketing | S&P Global |
Andrea | Miller | Associate Director, Brand Marketing Demand Gen Marketing | S&P Global |
Alexa | Brennan | Assistant Brand Manager | S&P Global |
Frist Name | Last Name | Job Title | Company |
---|---|---|---|
Cos | Mingides | Head of Effectiveness | True |
Tom | Busby | Senior Account Director | True |
Greg | Berry | Head of Design | True |
Martin | Harrison | Head of Strategy | True |
Pat | Burns | Senior Creative | True |
Sophia | Mingides | Account Manager | True |
Suzanne | Hartnell | Senior Marketing Manager Consumer, Retail & Leisure | KPMG |
Frist Name | Last Name | Job Title | Company |
---|---|---|---|
Matt | Gale | Director, Brand & Creative Content | Deloitte |
James | Oates | Director, Brand & Corporate Marketing | Deloitte UK |
Tiffany | De Koninck | Creative Content Manager | Deloitte UK |
Emily | Collins | Senior Manager | Deloitte UK |
Mark | Heads | Green Room Lead | Deloitte UK |
Annalise | Fysh | Campaign Project Assistant Manager | Deloitte UK |
David | Harris | Executive Creative Director/Head of Agency | Deloitte UK |
Stephen | Bartlett | Senior copywriter | Deloitte UK |
Paul | Campbell | Senior Art director | Deloitte UK |
Alice | Tew | Content & Community Assistant Manager | Deloitte |
Chane | Harley | Creative content assistant manager | Deloitte UK |
Manpreet | Chhokar | Marketing Manager | Deloitte UK |
Thomas | King | Motion Designer | Deloitte UK |
Tom | Rees | Art Director | Deloitte UK |
Yewande | Ogunkoya | Managing Partner | Craft Media |
Will | Richardson | Strategist | Craft Media |
Alex | Moore | Group Planning Director | Craft Media |
Jack | Palmer | Planning Grad | Craft Media |
Jenny | Jones | Co-Founder | Craft Media |
Jake | Wharmby | Planning Manager | Craft Media |
Christian | Linton | Senior Global and UK Account Lead | Deloitte UK |
Frist Name | Last Name | Job Title | Company |
---|---|---|---|
Linda | Duncombe | EVP, Director, Marketing Product and Digital | City National Bank |
Patrick | McCarthy | SVP, Manager, Marketing Advertising & Insights | City National Bank |
Shari G. | Lynch | VP, Integrated Marketing Manager | City National Bank |
Melissa | Adams | SVP, Manager, Paid Media | City National Bank |
Jennie | Jackson | VP, Creative Lead | City National Bank |
Cassandra | Parra | Media Marketing Manager | City National Bank |
Nicole | Oliha | SVP, Creative and Brand Strategy | City National Bank |
Diego | Mojarro | VP, Video Production | City National Bank |
Lori | Cicero | VP, Design Lead | City National Bank |
Kaitlyn | Humphries | Marketing Channel Associate Specialist | City National Bank |
Susie | Perez | VP, Brand Strategy | City National Bank |
Joanna | Baker | VP, Creative Production, | City National Bank |
Michael | Richards | VP, B2B Lead | City National Bank |
Carol | Roth | VP, Client Partner, | Critical Mass |
Neil | Woodburn | VP, Media | Critical Mass |
Mike | McGrath-Sing | Creative Director | Critical Mass |
Kathryn | Swiston | Strategy Director | Critical Mass |
Andrew | Lavery | Executive Creative Director | Critical Mass |
Mark | Ashbaugh | Executive VP General Manager | Critical Mass |
Brendan | O’Reilly | Associate Program Director | Critical Mass |
Nicoletta | Milito | Associate Media Director | Critical Mass |
Stefan | Sheers | Associate Media Director | Critical Mass |
Taylor | Agathen Shah | Sr. Media Planner | Critical Mass |
Evan | Klajnscek | Paid Search Strategist | Critical Mass |
Dan | Spooner | Associate Creative Director | Critical Mass |
Jordan | Heidendahl | Art Director | Critical Mass |
Nima | Samadi | Sr. Copywriter | Critical Mass |
Alyssa | Bowman | Designer | Critical Mass |
Joscelyn | Werner | Project Manager | Critical Mass |
Kattia | Salazar | Production Designer | Critical Mass |
Tatiana | Blanco | Sr. Production Designer | Critical Mass |
Salesforce Studios is the in-house production team for Salesforce, bringing together a staff of directors, producers, editors, writers, and PMs to serve the video needs of Sales and Marketing. We create best-in-class content that aligns to business needs, builds brand awareness, and inspires our audience of prospects, customers, and the Salesforce developer and admin communities. Notably, our team has produced multiple award-winning original series that power Salesforce+, a first-of-its-kind business content streaming platform where viewers can tune in for original series and programming streamed from live events like Dreamforce.
The documentary-style series “The Ecopreneurs” and “The Shift” are a testament to what is possible in B2B marketing. Produced by Salesforce in partnership with FORTUNE Brand Studio and CNBC Brand Studio respectively, “The Ecopreneurs” demonstrates Salesforce’s commitment to climate action, and “The Shift” highlights the incredible change and success seen in seven companies becoming digital-first with Salesforce’s innovative technology. Rounding out our strategic media partnerships is our deal with Vox Media, bringing the award-winning tech and business podcast “Pivot” with Kara Swisher and Scott Galloway to Salesforce+. Our original series produced entirely in-house, including “Connections,” “Quota,” “HowToDev_,” “How I Solved It,” and “Trailblazer,” are created to target our internal Salesforce communities like sales leaders, marketers, admins, and developers. Since its 2021 launch, more than 7 million people around the globe have used Salesforce+ and our original series have earned more than 50 awards.
Founded in 2005, Smartsheet is a project and work management platform, enabling teams to manage projects, automate processes and scale programs. By 2022, as businesses were seeking ways to transform operations from the inside, Smartsheet needed a multi-channel campaign that could show new and existing customers why it was the tangible solution to help them do so. In different campaigns through 2022/23, Octopus Group worked with Smartsheet to drive brand awareness and uptake of its SaaS offering.
We achieved this by tapping into the ongoing challenges and insights of Smartsheet’s key audiences. We capitalised on the buzz of Formula 1; identifying a shared insight from its lead audience and activating its new sponsorship package with McLaren Racing. We showcased Smartsheet’s thought leadership voice across different verticals, highlighting how Smartsheet solves key challenges in modern work.
We established the strongest insights, spotlighted real stories, presented consumable content that challenged readers to reflect on what modern work means to them – and their people. All with the end goal of getting the Smartsheet brand into important business conversations, capturing leads to enable further conversations and expansion of our customer base.
Unfortunately, the judges didn't think the entries in this category reached the standard they were looking for and therefore have not given any nominations. We can't guarantee feedback on specific entries but if you would like to know more about the judging process then please let us know.
Unfortunately, the judges didn't think the entries in this category reached the standard they were looking for and therefore have not given any nominations. We can't guarantee feedback on specific entries but if you would like to know more about the judging process then please let us know.
As a leader, Tracy Swartzendruber finds commonalities that bind her team, roots out inefficiency in processes, seeks inspiration inside and outside of her industry, and is committed to continual progress. As Vice President of Marketing, Digital, Power Generation and Oil & Gas for GE Vernova, she applies those characteristics to help her colleagues, partners, internal stakeholders, and customers see the potential of software to accelerate the energy transition.
Over the past year, she directed a new marketing campaign with a bold look and message unlike anything peers in the energy software industry were doing. The campaign positioned the business unit as the practical visionary, enabling legacy companies to transition to a cleaner energy future while ensuring stability and profitability.
Tracy’s own practical and visionary qualities were brought to bear as she broke down siloes and assembled a team of product and content marketers and embedded agency partners to work in concert with product and sales experts to overhaul the company’s marketing and sales content and keep leads engaged throughout the funnel.
The results speak for themselves with a 48% increase in marketing sourced pipeline and 94% conversion from SAL to SQL.
Performance Consultants International - ‘Live Your Purpose’, test-and-learn lead generation campaign
Unlocking Economic Opportunities: CNN and UK Department for International Trade Partnership Campaign
Frist Name | Last Name | Job Title | Company |
---|---|---|---|
Lauren | Payne-McLeod | Associate Director Strategy & Creative | Fight or Flight |
Joe | Walton | Founder | Fight or Flight |
Gemma | Ashley | Director | Fight or Flight |
Sophia | Ratcliffe | Senior Project Manager | Fight or Flight |
Jamie | McNicholas | Associate Director | Fight or Flights |
Haider | Chaudhry | Senior Account Executive | Fight or Flight |
Anniesa | Hussain | Senior Account Executive | Fight or Flight |
Kate | Sarginson | Head of Creative | Fight or Flight |
David | Woodward | Founder | Fight or Flight |
Stephen | Davis | EMEA Marketing Director | Roland DG |
Lauren | Swinnerton | Head of Marketing Communications | Roland DG |
Kirstie | Price | PR & Social Media Specialist | Roland DG |
Eliza | Thompson | Senior Account Executive | Fight or Flight |
Sarah | Mir | Account Manager | Fight or Flight |
James | Ewin | Managing Creative Director | Orca |
Rosie | Godwin | Account Manager | Orca |
Frist Name | Last Name | Job Title | Company |
---|---|---|---|
Dan | Bird | SVP | Fight or Flight |
Frist Name | Last Name | Job Title | Company |
---|---|---|---|
Sarah | Campbell Donia | Senior Director Corporate Affairs | Randstad |
Roberta | Cucchiaro | Global Content Thought Leadership Manager | Randstad |
Elise | Martin-Davies | Head of Media Relations and Financial Communications | Randstad |
Max | Wright | Head of Customer marketing intelligence | Randstad |
Andy | Teng | Director of Global Content Development | Randstad |
Bas | Wijnen | Inbound Customer Success Manager | Randstad |
Frist Name | Last Name | Job Title | Company |
---|---|---|---|
Steve | Long | Creative Director | Gravity Global |
Frist Name | Last Name | Job Title | Company |
---|---|---|---|
Jen | Catto | CMO | Travelport |
Henry | Jakins | Head of Special Projects, Marketing | Travelport |
David | MacHale | Senior Director, Brand Marketing | Travelport |
Katie | Cline | Senior Director, Global Head of External Communications | Travelport |
Anne | Kerr | Global Head of Internal Communications | Travelport |
Kyle | Moore | General Manager | Strategy | Marketing | Business Development | Product | Travelport |
Heather | Boyle | Head of Brand Content & Design | Travelport |
Regina | Kenney | Head of Digital | Travelport |
Louise | Stevens | Head of Commercial Marketing | Travelport |
Adam | Pitt | Internal Communications Manager | Travelport |
Rachel | Cunningham | Brand Marketing Specialist | Travelport |
Jennifer | Blackburn | Senior Communications Manager | Travelport |
Addy | Choi | Marketing Research | Sales Support | Travelport |
Aisling | OBrien | Global Brand Manager | Travelport |
Beau | Avis | Comms Manager | Travelport |
Sergio | Pellegrini | Marketing Manager EMEA | Travelport |
Faye | Malone | Campaign Manager | Design | Marketing | Travelport |
Jamie | McDonald | Adventurer | Adventureman |
Shane | Hogan | Producer/Director | Areaman Productions |
Jar | Finnegan | Shooting Director | Freelance |
Gustavo | Korontai | Director /Editor / VFX | Freelance |
Moira | Lawson | Production Coordinator / Researcher / Stills Photographer | Freelance |
KINESSO
To celebrate and create awareness of the 50th anniversary for women working on the Trading Floor, the London Stock Exchange Group wanted to demonstrate how they are championing and building an inclusive DE&I culture across the sector.
The campaign used the anniversary to place ongoing vital conversation around inclusivity at the centre of financial services, producing a report on ‘Charting 50 Years of Change for Women in the UK’s Finance Sector’ in partnership with CEBR. The report explores the economic impact of women in the City over the past 50 years and predicts how that could develop in the future.
In the competitive and rapidly changing digital landscape, Panasonic Connect recognised the need for a fresh and innovative website to provide an exceptional online experience for their 2.5 million yearly global visitors.
The goal? Overcome the challenges that customers face when trying to access information about high-quality products, services, and support, whilst also highlighting a new solutions architecture that uses a combination of products within industry verticals. To do that we needed to create a state-of-the-art, multilingual/regional, efficient, SEO optimised, and customer-centric website.